Global Marketing Automation Manager
Open to 100% Remote or in one of our office locations
(Denver, CO; Ames, IA; Scottsdale AZ; Bozeman, MT; Chicago, IL; Charleston, SC; New York City, NY; Philadelphia, PA; Missoula, MT )
Summary
Global Marketing Automation Manager function is critical to the overall success of the Marketing team. Partnering with the sales and services organization, the Global Marketing Automation Manager develops the strategy for and optimizes the communication journey from brand awareness and lead acquisition to customer engagement. This role is responsible for automating electronic communication, maintaining compliance with global web tracking and email regulations, and administering the handoff and disposition of marketing generated leads via lead scoring logic and tracking all marketing interactions.
Responsibilities
- Leads global email marketing strategy, planning, and campaign execution, including: emails, landing pages, forms, automated programs, dynamic content, design, testing, and analysis
- Maintains and manages automation system processes, ensuring optimal data quality, lead flows, campaign and activity tracking, sales enablement, and data integrity
- Oversees audience segmentation within the automation and CRM systems to align with strategic organizational priorities and sales initiatives, including personas and lifecycle stages (add around nurture strategy and drip campaigns)
- Works with internal stakeholders (i.e. sales, marketing, web development, services), to define and prioritize marketing automation, and tracking objectives
- Manages best practices for global privacy and email compliance, including GDPR, CAN-SPAM, CASL and regional email laws
- Reports on automation and program performance including : email, nurture, drop-off, segmentation, and other key performance metrics
- Proactively reviews best practices, trends, and competitive activity; recommends and implements scalable changes to the marketing automation platform
- Manages cross-functional, global, and 3rd party relationships
- Creates scalable solutions and processes for continued global expansion into new territories and markets, including multi-lingual campaigns and initiatives
What You'll Need
Education
- Undergraduate Degree or equivalent combination of education and experience in a related field.
- Excellent written, verbal, and presentation skills; comfortable communicating across all levels of an organization
- Proven track record of supporting successful demand generation programs with experience in marketing databases, segmentation, email execution and lead processes
- Ability to build strong relationships with internal and external business partners, advising on all levels of the organization
- Organized and able to meet demands across a global organization
- Prevalent sense of customer service
- 4+ years marketing automation and operations experience
- Expert hands-on Marketo experience required
- 4+ years experience with SalesForce required
- Strong analytics skills, including ability to translate data to actionable steps for optimization
- Strong interpersonal, written and verbal communication skills
- Global and localization experience required
- HTML knowledge preferred
- Minimal travel required
- Reliable internet access for any period of time working remotely, not in a Workiva office.
How You'll Be Rewarded
Base Pay Range in Colorado: $103,000 - $134,000
Discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401 (k) match
The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.
Where You’ll Work
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.
Customer Success: Always delight our customers.
Trust: Rely on each other.
Integrity: Do the right thing, every time.
Collaboration: Share resources and work together.
Innovation: Keep creating solutions and finding better ways.
Inclusion: Support a diverse community where we all belong.
Accountability: Be responsible for your success and failure.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.
At Workiva, you’ll enjoy:
Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about life at Workiva: https://www.linkedin.com/company/workiva/
Learn more about benefits: https://www.workiva.com/careers/benefits
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment. Effective October 18, 2021, proof of COVID-19 vaccination is required to visit any Workiva office, attend in-person meetings, or travel for business purposes.
