The Global Display/Programmatic Media Specialist will manage and grow the international and domestic programmatic channel for Zoom. Main responsibilities include managing existing vendors while testing/on-boarding new ones, as well as buying, planning, executing, optimizing and reporting on global display media. This position will also play a major role in determining the optimal ad tech stack for Zoom.

Responsibilities

• Manage programmatic display advertising campaigns including creative, targeting and budget management globally for Zoom

• Create and analyze reporting which includes (but not limited to) bids, device, audience segments, geo and demo targets, creative, etc.

• Build programmatic performance media reports that are shared across teams and within marketing

• Participate in team meetings and brainstorms, and be on top of programmatic trends, acting as a subject matter expert

• Partner closely with cross-functional teams such as Web Marketing, Integrated Marketing, Customer Marketing and Brand/Advertising to drive best practices, identify testing opportunities, and develop testing roadmaps

• Contribute to creative strategy with internal design resources to create and test new creative constantly.

• Project manage complex work streams and initiatives across marketing objectives. Can build out internal procedures and policies as needed.

Requirements