General Manager - Sling Digital Marketing at Sling TV

| Greater Denver Area
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Sling TV L.L.C. provides an over-the-top (internet delivered) television experience on TVs, tablets, gaming consoles, computers, smartphones, smart TVs and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, Roku, Samsung, LG, Comcast, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, NBC, AMC, A&E, EPIX, NFL Network, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, and more. For Spanish-speaking customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 


Sling TV is the #1 Live TV Streaming Service  Sling TV is a next-generation service that meets the entertainment needs of today’s contemporary viewers. Visit We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.


Opportunity is here. We are Sling.

Job Duties and Responsibilities

As the pioneer and leader in live TV streaming, SlingTV sits at the heart of the fast-paced and constantly evolving streaming wars. As such it presents a set of cutting edge marketing opportunities where the competition is fierce, loyalty is low and switching costs to another service are almost non-existent. The General Manager, Sling Digital Marketing will oversee a team of approximately 6-8 people who own digital marketing channels and tactics and will need to have their finger on the pulse of Sling’s target audiences at all times. Given the pace of this rapidly moving digital landscape, this person will need to have extensive direct to consumer digital marketing experience appealing to digitally engaged users who have already cut the cord or are seriously considering it. This person will in all likelihood be a digital native with a high sense of ownership and accountability, excellent communication and analytical skills, and a keen understanding of online brand building.


The General Manager, Sling Digital Marketing will be located in Denver CO and will report to the VP, Digital Marketing.


Primary responsibilities:


  • Own Sling’s digital hyper-growth through short-term and long-term tactics to reach Sling’s aggressive gross adds and profitability targets
  • Develop, plan, implement and optimize the Sling growth plan for digital adds, gaining close alignment with the Sling VP Marketing, Sling Director of Acquisition, and other key stakeholders
  • Effectively communicate Sling’s digital priorities to cross-functional teams (e.g. product, creative, analytics, finance) to ensure they are aligned and motivated to achieve in accordance with digital best practices
  • Establish and grow key vendor relationships (e.g. Google, Amazon, Facebook, agencies) while forming and/or evaluating business cases for new potential partnerships to ensure Sling remains on the forefront of audience opportunities
  • Develop a keen understanding of Sling’s profitable customer profiles and how to effectively acquire them via digital tactics
  • Identify, initiate, and optimize new marketing tests beyond business-as-usual tactics
  • Provide positive and effective leadership to the team, instilling a culture of rapid testing and optimization and a drive to achieve


Skills - Experience and Requirements

A successful General Manager, Sling Digital Marketing will have the following:


  • Bachelor’s degree from a 4-year university or equivalent combination of education and experience; MBA or other advanced degree a plus.
  • At least 7 years of experience in direct-to-consumer marketing, at agency or company level
  • At least 3 years’ experience leading cross-functional teams
  • Proven ability to think strategically as well as analytically
  • Entrepreneurial DNA and track record driving hyper-growth
  • Deep understanding of audience targeting, mobile and social platforms & media optimization
  • Detail-oriented and self-starter with high level of urgency and ownership
  • Exceptional communication skills
  • Excellent interpersonal and team-building skills
  • Experience influencing executive stakeholders
  • Able to multi-task in a fast-paced, deadline-driven environment
  • Leadership by example, with an ability to motivate and inspire while creating a positive work environment for all
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We have 2 headquarters in the Greater Denver area - you won't have to travel far! Business teams sit just south of DTC, while our IT team is downtown.
IT Pro Says "Sling TV is One of the Most Dynamic Places You'll Ever Work" — Here's Why

What are Sling TV Perks + Benefits

Sling TV Benefits Overview

Our downtown office is across the street from Union Station, so you can sit back, take the rail and walk a block to work. There's even a bike rack for those who bike to work! The vibe is industrial-tech with plenty of natural light and whiteboard space to collaborate with your team. We always have snacks, drinks, and coffee. We even encourage a competitive game of foosball, ping pong, or Guitar Hero.

Our corporate headquarters is integrated with the DISH HQ. Don't worry, if you like to take the light rail, we are near a stop and the Meridian circle has a shuttle on call! The building has real trees and a waterfall in the atrium, a cafe and 24-hour market. We also have ping pong tables for when employees want to take a break. The vibe is tech-trendy and encourages innovative thought with multiple breakout and meeting rooms.

Volunteer in local community
We have a robust Sling Cares program that partners with DISH Cares. Each year we have a day of service where we encourage all to give back. Many teams sign up together to foster team bonding!
Friends outside of work
Eat lunch together
Intracompany committees
Sling encourages employees to create a sense of community and provide support through resource groups. Some groups include: Women's Network, Out at DISH, African American Network, and Veterans Group.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
We have "LEAD," a leadership training program, dedicated to developing those interested in growing their career. One aspect of this training includes an unconscious bias training.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Many teams host team outings and team building events. Some include: happy hours, escape rooms, sporting events, and movie screenings.
Game Room
Our game room includes Ping Pong, Foosball, Video Games.
Happy Hours
Many teams host happy hours to celebrate occasions. There are also company-wide happy hours in collaboration with our resource groups and an Oktoberfest every year!
Our Meridian office includes a free onsite parking lot. Our downtown office does not have a parking lot, however there are many paid parking lots nearby as well as the rail station across the street
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring.