Freelance CRM Manager - Merchant Bank, Growth

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Freelance Opportunity - 3 Months (negotiable)  - Remote 

We’re looking for a Freelance CRM Manager to join our Banking team to implement CRM strategies to make sure our customers activate and engage with our products beyond card acceptance. You’ll play a key role in driving campaigns, continuous experimentation & building customer journeys.

This role sits within the Merchant Bank Tribe, who are responsible for building, growing & supporting SumUp’s new banking products.  Within the tribe you will join the Growth Team, a cross functional team including online marketing, design, copywriting and growth. Together we define strategies to increase the adoption and usage of SumUp’s banking products, and validate these strategies through regular experimentation. You will be supported by the CRM team and Lead in expanding these strategies and how to bring them to life in a multi-product environment. If you’re excited about giving small businesses access to the banking services they deserve, we’d love to hear from you. 

What you’ll do

  • Create the CRM strategy for SumUp’s Banking products and deliver it incrementally
  • Fine-tune our user journey based on analytics: you’ll make sure that our customers receive the right message at the right time on the right channel, while not overlapping with other campaigns
  • Run campaigns using email, push, in-app messages and new channels as part of cross channel go to market plans
  • Map our merchant’s journey to identify opportunities for improvement with CRM, Product and Marketing strategies.
  • Measure the results and effectiveness of campaigns and experiments, and present these insights to help the team improve it’s strategies and performance

You’ll be great for this role if

  • You have a strong background as a CRM Manager
  • You have great knowledge in HTML and CSS. Experience with SQL is a plus
  • You’re passionate about CRM, with a strong analytical mindset and deep knowledge of CRM systems and multi-channel lifecycle journeys. Experience with Salesforce Marketing Cloud is a plus.
  • You excel at project management from conceptualisation to driving alignment with stakeholders, planning resources, managing deadlines and objectives and delivering analysis and recommendations.
  • Strong analytical skills with the ability to turn data into insights and initiatives. Experience with Tableau/GA is a plus
  • You're fluent in English and have excellent written and oral communication skills.

Why you should join SumUp

  • You'll have the opportunity to make an impact irrespective of your job description.
  • You'll have the space to drive your career and take ownership of projects.
  • Our office has a strong sense of community; we get together regularly for brunches, cocktail nights, sports and yoga.
  • Our team comes from 24 different countries creating a fun, international environment.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate. 


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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • Objectives & Key ResultsManagement
    • Contentful CMSCMS
    • SalesforceCRM
    • Marketing CloudEmail


SumUp is located on Pearl Street in downtown Boulder with beautiful views of the Flatirons and access to restaurants, bars and public transport.

An Insider's view of SumUp

What’s the vibe like in the office?

Our SumUp Boulder office is full of collaboration! We work in an open environment and our team is cross-functional. SumUp is constantly growing and while being on this amazing journey we just enjoy learning from each other!


Head of US Customer Support

How has your career grown since starting at the company?

SumUp USA is still small, so all the team members have a founder's mentality. We interpret this as the ability to be self-driven, think pragmatic, and do more with less. I have put lots of work into growing our business, and as our company grows, so does my team and my responsibilities!


Head of Performance Marketing

How do you make yourself accessible to the rest of the team?

Everyone is always welcome to approach me. We work in an open office with an open door policy and team members can always come to me with ideas and feedback.
Also, we discuss new initiatives and celebrate successes during the weekly all hands.


Managing Director

What are SumUp Perks + Benefits

SumUp Benefits Overview

SumUp is located on Pearl Street in downtown Boulder. Beyond the beautiful views of the Flatirons from our office we offer:

- Health, dental, vision and life insurance
- FSA & 401k retirement plans
- Immediately available PTO
- Startup vibes + cross-functional teams
- Weekly team events and milestone celebrations
- A rotating selection of free beer
- Free EcoPass for public transport all around Colorado
- One Outdoor/Powder Day a year! This is why we work in Boulder right?

Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Bus Pass
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
Promote from within
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