Field Marketing Manager

| Greater Boulder Area
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At KPA (www.kpa.io) we are passionate about what we do, how we do and why we do it. Our culture is driven by the KPA core values – Excellence, Agility and Teamwork. Success will be determined by the capabilities, energy and character of the people we bring into our organization and the performance they achieve.

 

 

KPA’s Field Marketing Manager will be responsible for planning and executing all logistics, promotional activities and reporting/measurement of field marketing events and region-specific campaigns. This individual will also serve as the “Voice of the Customer” to develop case studies, testimonials, pitch decks, and other sales enablement content. The Field Marketing Manager will have deep knowledge of KPA’s product and services and will be able to articulate the value to customers and prospects. This is a hands-on role that reports to the Director of Product Marketing.

 

Field Marketing

  • Work closely with regional sellers and sales management to define needs and goals related to growing the sales pipeline and accelerating the sales cycle
  • Deliver marketing programs including digital account-based marketing (ABM) campaigns and targeted State-level campaigns
  • Work with regional partners and associations to extend KPA marketing reach via digital programs and regional events
  • Work collaboratively with the Demand Generation team on core programs and events

Voice of the Customer

  • Serve as voice of the customer back to marketing to inform and shape campaign, sales enablement and content strategies
  • Develop case studies, collect testimonials and maintain a library of referenceable clients
  • Provide input for product and thought-leadership collateral to reflect the needs of the customer across all of KPA’s target markets

Sales Enablement

  • Assist in developing key product messages, competitive positioning, key feature definitions, product collateral, pitch decks and industry-related white papers
  • Develop suite of sales enablement tools based on account, territory, campaign-based needs
  • Enable and train sales, services and the customer success team on target market requirements and product positioning

Compensation

  • Base salary between $70-85K annualized
  • Bonus potential of 10%

KPA, with headquarters in Colorado but teammates throughout the United Sates, is recognized as one of Colorado's 2021 Best Places to Work.

 

“To be ranked so highly in Built In’s Best Places to Work Awards is a recognition of KPA’s dedication to creating a team of outstanding professionals and our efforts to create a positive and safe workplace culture for everyone,” said Chris Fanning, KPA President and CEO. “I believe we’ve developed a high caliber organization comprised of passionate people who are experts in their respective fields and deliver great value to our customers.”

 

As a growing company KPA values its employees by supporting them with a full benefits package including:

- Medical (both PPO and HSA plans available)

-HSA contributions

- Dental

- Vision

- Paid Time Off

- Paid Holidays and floating holidays

- 401(k) match with immediate vesting

- Life Insurance

- Short and long term disability insurance

- FSA

- Employee Assistance Program

-Telehealth

-Pet Insurance

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • JavascriptLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Vue.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google CloudServices
    • Google AnalyticsAnalytics
    • Power BIAnalytics
    • BalsamiqDesign
    • CanvaDesign
    • FigmaDesign
    • MiroDesign
    • UXPinDesign
    • Aha!Management
    • AsanaManagement
    • Google DocsManagement
    • SmartsheetManagement
    • TrelloManagement
    • AzureManagement
    • VisioManagement
    • Chorus.AICRM
    • DocuSignCRM
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • Salesforce CPQCRM
    • SalesLoftCRM
    • ZoomInfoLead Gen
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • SmartsheetProject Management

Location

Our headquarters is located in the CirclePoint Corporate Center in Westminster, right off US 36 between 104th and 112th. Minutes from the Westminster Promenade, a major entertainment and food hub.

An Insider's view of KPA

What's something quirky about your company?

We have such a diverse workforce! From the Sales team to QA Analysts; people who've spent their careers in auto dealerships to new Environmental Health and Safety graduates; from the steel industry in PA to compliance software in OK to auditors on both coasts and everywhere in between. I'm so pumped to work with so many different kinds of people!

Meghan

Human Resources Generalist

How do you collaborate with other teams in the company?

I love how enthusiastic other teams and departments are to work together. Everyone in the organization is willing to lend a helping hand whether it’s through a quick ping, email, or a video call. It’s energizing being at a company that feels like one big team!

Emma

Senior Financial Analyst

What makes someone successful on your team?

Being in a client facing role, holding a professional & positive demeanor is crucial to one’s success. The ability to empathize with varying clients’ needs & changing communication styles are also essential. Most importantly though, is relationship building. It is our job to instill trust with our clients & once this happens, the rest is simple.

Matt

Client Success Manager

What are KPA Perks + Benefits

KPA Benefits Overview

KPA strives to create a productive work environment by supporting employees and their families with competitive benefits.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Most of our roles have the flexibility to work remotely within a hybrid model.
Diversity
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
KPA's DEI Group helps to create an inclusive environment for our diverse workforce by developing internal training and organizing events and initiatives within the community.
Hiring practices that promote diversity
KPA is careful to source diverse candidates and interviews fairly based on skills and aptitude. Our recruiting team contiunally collects and analyzes data to promote equity in our hiring practices.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
KPA has provided a place for employees to gather online to take live yoga, stretching, and meditation classes.
Mental health benefits
KPA's EAP and Teledoc programs are available to all employees are easy to use resources to support and promote mental health during the pandemic.
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
We provide 6 weeks of paid parental leave.
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Floating holidays
Bereavement leave benefits
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
We offer $2000 annually for continuing education.
Online course subscriptions available
Customized development tracks
Paid industry certifications

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