Field Marketing Manager

| Greater Denver Area
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Company Description

At Conga, we believe that growth equals opportunity. It’s how we drive our business, but it’s also how we view our people and culture. Growth creates opportunity—we know that by growing our team of passionate, talented individuals, we have the opportunity to excel as the best tech company in the industry.

Our people are committed to the Conga mission to inspire, enable, and guide customers to success. We live this every day, working relentlessly to create powerful products that drive unmatched business results for our customers, while delivering service that is second to none. Conga’s position as the leader in digital document transformation, the provider of one of the top paid applications on the Salesforce AppExchange, our more than 11,000 customers and our collection of five-star reviews show our dedication to this mission!

Conga offers a fast-paced, dynamic environment for professionals looking to help build and enhance a seamless customer experience. Our top of the line product suite, dedicated employees, and proven leadership team provide a solid foundation to support our continued growth and success. We offer competitive compensation and benefits, including 100% paid health insurance for employees, 401k plan, generous PTO schedule, and many additional perks!

Job Description

The objective of this role is to support our sales teams through field marketing. The person in this role will work closely with the field marketing team on strategy and tactical initiatives, and with our sales team to maintain alignment, gather feedback and achieve regional business goals and revenue targets. This person will implement outbound marketing campaigns to support prospecting, lead and pipeline generation for new and existing target accounts. Problem solving abilities and project management are a must-have for success in this role. This position will require travel at least one time per month.

Responsibilities:

  • Implement targeted regional marketing campaigns to bring together corporate programs and regional opportunities, including but not limited to multi-channel campaigns, targeted advertising, field events, and executive programs

  • Implement campaigns that are focused on high touch engagement with target accounts with the goal of driving increased engagement with prospects and customers and moving those opportunities forward

  • Understand complex buying/selling processes involving multiple decision-makers for software and services purchases

  • Understand Conga’s customers, their objectives and how to upsell through field marketing campaigns

  • Help drive demand creation and lead generation activity in developing qualified sales leads and creating brand awareness activities for net new and existing target accounts

  • Partner with sales leaders, account executives and account managers to support our business and sales goals

  • Forecast, measure and analyze impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success

  • Identify gaps based on current KPIs and suggest new campaigns to fill in those gaps

  • Analyze lead flow and contribution to revenue, and evaluate ROI against all FM programs

  • Develop regional and campaign specific target lists and events

  • Support Conga Roadshow logistics including but not limited to venue selection, speaker selection, catering and promotions

  • Communicate with sales in order to gain buy-in, understanding and participation in marketing programs

  • Support Conga’s account based marketing program through account management, account measurement, content creation, and more

  • Be familiar with the latest marketing technologies and tactics and constantly look for new channels and tactics to test

Qualifications

  • A minimum of 2 years of experience in high technology B2B enterprise software

  • Account Based Selling experience highly desired

  • SaaS/on-demand software experience highly desired

  • Experience with the following tech is highly desired: Salesforce, Pardot, ZoomInfo, SalesLoft, Engagio

  • Be a high-performance team player who can work cross functionally

  • Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing and account based marketing campaigns

  • Excellent project management and organizational skills

  • Strong ability to influence others and work collaboratively with other departments

  • Strong interpersonal skills and ability to earn trust and respect from sales management

  • Outstanding presentation/communication skills

  • Analytical approach to solving business, marketing and sales problems

  • Able to think outside the box, suggest new ideas, and implement new campaigns

  • Demonstrated ability to take initiative, lead by example and achieve extraordinary results

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Location

13699 Via Varra, Broomfield, CO 80020

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