Field Marketing Manager (Remote) at Vendavo

| Greater Denver Area | Remote
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Company Description

We collaborate with our customers like few others in our industry. That’s how we help global businesses achieve extraordinary outcomes in driving predictable, profitable outcomes and growth, by combining the best technology, processes, and – most importantly – people.

It doesn’t stop with unlocking opportunities for customers: We’re committed to creating growth, opportunity, diversity, and inclusion for our employees, too.

Our team is growing. You will, too.

Job Description

The Field Marketing Manager is responsible for planning, organizing, and executing account-based (ABM) and broader regional marketing programs that increase awareness, generate new prospects, and advance existing sales opportunities for Vendavo. The field marketing manager will act as the liaison between regional sales teams and the global Programs and Product Marketing teams in the development and execution of integrated campaigns. He/she will develop marketing plans consisting of multi-touch, cross-channel programs into the total addressable market of prospects and existing customers, including both inbound and outbound tactics that extend the Global Program team strategy to local adaptations and optimization, driving core KPIs for new business as well as cross-sell/upsell opportunities. 

The Opportunity: As Field Marketing Manager, you’ll be a brand ambassador and campaign producer, as an extension of the Global Marketing Programs Team to ensure consistent delivery of the Vendavo brand experience for internal and external partners, customers and prospects. You’ll collaborate with the content generation team on topics and personas that are regionally relevant, and assist in production where necessary of supporting campaign assets.

  • Act as liaison between Sales teams and Global Marketing to support lead qualification and sales enablement initiatives across prospect and customer audiences, and provide updates and education around planned marketing activities 
  • Develop comprehensive ABM plans in alignment with strategic accounts by region.
  • Extend and execute Global Marketing Program strategy, using MAP and CRM for list segmentation, data capture, scheduling and deployment, and forecast, measure, analyze and report on engagement/conversion of programs 
  • Ensure brand consistency across channels and tactics, including but not limited to email campaigns, social media marketing, website optimization, SEM, events, targeted display, and video content production in partnership Global Marketing Programs team
  • Investigate and make recommendations for new audience acquisition & enrichment channels and tools such as memberships, publications, media networks, trade organizations, affiliates, partners, tech stack, etc. 
  • Coordinate content with Product Marketing, and act as liaison between contributors and Product Marketing to produce assets from outline, to draft, to distribution and syndication 
  • Support regional account-based selling and marketing campaigns with database tactics, engagement research & reporting, target account/contact segmentation, and execution 
  • Support regional SDR and telemarketing processes, in the form of asset management, campaign sprints, solution training coordination, KPI tracking, and active lead routing 
  • Build the strategy by market, that drives to short- and long-term business and growth objectives in collaboration with regional sales leaders 
  • Build programs that create a sense of shared community and affinity for our brand among existing customers and partners 
  • Develop innovative integrated digital campaigns across ad tech, web, and email as well as scaled account-based strategies in the region 
  • Deliver Vendavo events (owned, sponsored, and 3rd Party) from contract through completion, ensuring superb brand experience for internal teams and external-facing customers and prospects via branding, event flow, vendor management, content alignment, staff/resource allocation, lead capture, pre- and post-event communications (internal and external), and ROI/engagement reporting 
  • Become an expert on our customers and prospects in order to identify sponsorship and event marketing opportunities as our business evolves 
  • Organize and host online and in-person events that create net-new sales opportunities, accelerate existing ones and deepen customer relationships 
  • Align events strategy to an integrated marketing calendar, including touchpoints with paid media, social marketing, and major launch announcements 

Qualifications

  • 5+ years in a B2B SaaS demand / ABM marketing role 
  • Advanced experience with Marketo and other marketing automation systems
  • Bachelor’s Degree in Business, Marketing, Communications, Journalism, related field, or equivalent experience 
  • Ability to travel up to 20% based on event seasonality 
  • Experience delivering sophisticated campaign execution such as account-based marketing, persona-based marketing and integrated campaigns 
  • A track record of delivering exceptional events on time and on budget with a creative, professional approach 
  • Background in Enterprise Marketing with experience of delivering campaigns into C-Level and Executive audiences. 
  • Strong strategic thinking, creative problem solving and analytical skills 
  • Demonstrated ability to drive cross-functional teams to meet business objectives while fostering strong working relationships 
  • Excellent verbal, written, visual/presentation skills; must love to create great campaigns 
  • Objectivity and openness to others' views and continuously builds a positive team spirit 
  • Self-starter who truly enjoys working in a fast-paced, innovative and high-growth technology environment 
  • Bachelor’s Degree in Business, Marketing, Communications, Journalism, related field, or equivalent experience 
  • Ability to travel up to 20% based on event seasonality 

Additional Information

  • Competitive base salary + bonus
    • Pay Range $84k-113k base * Salary may vary on geographic location and years of experience.
  • Comprehensive health benefits including medical and dental
  • Unlimited paid time off
  • Flexible working hours

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • SalesforceCRM
    • Adobe CampaignLead Gen
    • FullContactLead Gen
    • MarketoLead Gen

Location

Our company is in the best part of downtown Lodo by plenty of bars, restaurants plus an easy five minute walk from Union Station.

An Insider's view of Vendavo

What’s the vibe like in the office?

The office vibe is collaborative, casual, fun and team oriented

Jason

Talent Acquisition Manager

What are Vendavo Perks + Benefits

Vendavo Benefits Overview

flexible work schedule, great location, company lunches and happy hours, internal promotion opportunities, remote work from home options, medical, dental, vision insurance, unlimited time off, paid holidays, short and long term disability, 401K

Culture
Volunteer in local community
Food Bank of the Rockies, Food for Thought
Partners with Nonprofits
Food Bank of the Rockies, Food for Thought
Friends outside of work
Eat lunch together
Intracompany committees
Annual holiday party, wellness program, volunteer program
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Vendavo offers employees professional development opportunities like The ability to attend job-related conferences and seminars.
Diversity Program
Lunch and learns
Vendavo hosts lunch and learns meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
Paid industry certifications
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