Field Marketing Manager, Enterprise at Alteryx, Inc.

| Greater Denver Area | Remote
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This is a remote opportunity

 

Overview


Revolutionizing business through data science and analytics, Alteryx offers an end-to-end analytics platform which empowers data analysts and scientists alike to break data barriers, deliver insights, and experience the thrill of getting to the answer faster. Organizations all over the world rely on Alteryx daily to deliver actionable insights.

 

Alteryx, Inc. is looking for a results-oriented Field Marketing Manager with proven expertise setting strategy, building strategic partnerships and executing targeted omni-channel marketing programs. This person will be a critical member of demand generation team and will specifically support the North America (NORAM) sales teams.

 

As a member of the Demand Gen team you will be responsible for developing a deep understanding of Alteryx’s personas and execute highly effective marketing campaigns that achieve pipeline and revenue goals within new and existing accounts. The ideal candidate will thrive at the intersection of creative and analytics, demonstrate the ability to thrive in a fast-paced environment, has high standards, great attention to detail, and a passion for taking things to the next level! Your success is defined by customer acquisition and your ability to achieve pipeline and revenue targets for NORAM.

Responsibilities

  • Create and execute high performing marketing programs using a data-driven approach. Support and align with the NORAM sales team’s priorities, and ultimately drive pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
  • Continuously innovate and deliver fully integrated campaigns that drive results. Have a strong foundation in orchestrating multichannel campaigns, leveraging channels and tactics such as digital, social media, web, media, analyst relations, virtual and in-person events, and email. Support and execute account-based strategies and programs.
  • Be a strategic partner to sales teams and leaders. Participate actively in sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
  • Maintain comprehensive account profiles and personas to align marketing and sales in defining the target audience required to achieve revenue goals. Work with sales to identify gaps in key personas as well as develop an acquisition strategy - through a broad range of tactics - to add key personas and deepen our relationship within existing accounts.
  • Set goals and define metrics for each campaign including targeted lead flow to maximize pipeline generation and acceleration. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report results making recommendations for optimization.
  • Evaluate 3rd party demand generation opportunities; build relationships with new vendors and associations to drive market penetration. Continuously bring innovation to the table.
  • Participate in integrated quarterly planning process; establish and manage respective program budget.
  • Monitor industry trends and competitor activities.

 

Qualifications

  • BS in Marketing or another related field
  • 5+ years of previous B2B technology marketing experience
  • Strong campaign orchestration, message optimization, persona and buying cycle experience required
  • Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business
  • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
  • Proven capacity for exceptional customer service to internal and external stakeholders. Outstanding communication and collaboration skills are critical
  • Self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes, with minimal supervision
  • Ability to travel up to 25% for onsite event management and team meetings
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • LithiumCMS
    • SalesforceCRM
    • OutlookEmail
    • MarketoLead Gen

Location

Right at the entrance to the Interlocken Technology Park, our office is easily accessible from Denver and Boulder, and offers views of the mountains.

An Insider's view of Alteryx, Inc.

What’s the vibe like in the office?

Our culture is casual, but we're driven and work hard! We're empowered to be independent, creative, and innovative. Not only do we care about our platform, but we are deeply passionate about how the work we do impacts the community and our world.

Katelyn

Office Manager

What's the biggest problem your team is solving?

Bringing Alteryx to more people; democratizing our platform.

Simon

Team Lead, DX

How does the company support your career growth?

Alteryx walks the walk when it comes to supporting individual career goals. We have so many career planning resources and programs, but what differentiates Alteryx is the way everyone rallies around you to make sure you reach those goals. I've set aggressive career ambitions, plus pursuing my MBA! It's like the whole company is cheering for me.

Emily Singer

Manager, Public Relations

How do you empower your team to be more creative?

I encourage my team members to spend time learning - whether it's joining on-site study sessions to learn more about our product, to participating in Alteryx Academy. I think having a commitment to constant learning and self-improvement allows for creativity to flourish and opens up the doorway to new ideas.

Stephanie

Manager, Product Management Operations

What makes someone successful on your team?

Not being afraid to speak out is key. I think everyone (man or woman) is familiar with the scenario of being overshadowed in a meeting by someone with the same idea, but a louder voice. When you are the only woman on a team, ​I believe this happens more often. Take risks and be the person to speak out no matter what!

Laurie Linz

Software Development Test Engineer

What are Alteryx, Inc. Perks + Benefits

Alteryx, Inc. Benefits Overview

Company Perks & Benefits include:

• 100% company-paid medical, dental and vision benefits.

• Life insurance, disability, and accidental coverage

• Paid Holidays, Paid Time Off (PTO) & Volunteer Time Off (VTO per year)

• 401k with company match

• Employee Stock Purchase Plan

• Fitness & Wellness reimbursement program

• Bicycles and frisbee golf to rent in office

• Gym and The Hut Restaurant on the first floor of the building

• Yoga monthly and massages weekly

• Happy hours, release parties, and networking events throughout the year

• Fresh fruit delivery, bagels on Thursdays and catered lunch every other Wednesday

• Beer taps and comfortable lounges throughout the office

• Video and arcade games, ping pong, pool table, and shuffleboard

• Free form "Innovation Days" and "Learning Days" for self-improvement monthly

Culture
Volunteer in local community
Alteryx For Good empowers associates to volunteer 20 hrs/year helping charities such as: Fourmile Watershed Coalition, Habitat for Humanity, A Precious Child or any organization of their choice.
Partners with Nonprofits
AFG Co-Lab is a group of Alteryx experts who have a passion for using analytics for good and want to volunteer their time to help non-profits such as: Connect2Help 211 or Pathways of Hope.
Friends outside of work
Eat lunch together
Intracompany committees
In our Broomfield office we have an activities committe which plans events for our team including Bring your Child to Work Day and other celebratory events.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We are committed to Diversity, Equity, & Inclusion at Alteryx. Our ERG's include: BIPOC, Caregivers, Alter.Eco(Green), Alter.Q (LGBTQ+), Veterans and Service, and Women & Allies.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Alteryx pays the full cost of the Associate's medical, dental, and vision coverage.
Life Insurance
Life insurance is equal to 2 times an associate's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Alteryx offers free In-office yoga.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of parental leave for the primary and secondary caretaker.
Flexible Work Schedule
Alteryx provides associates with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program allows associates to work from home as needed.
Family Medical Leave
Company sponsored family events
Alteryx sponsors family oriented events annually.
Vacation & Time Off Benefits
Generous PTO
Alteryx associates receive between 1 and 15 days per year of paid time off based on years of service.
Paid Volunteer Time
Our associates receive 20 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Associates receive 5 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
We provide free bagels on Thursdays. Employees get an office catered lunch every other Wednesday.
Game Room
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Thursday. Employees get free lunch on Wednesday.
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250 with a maximum total match of $5250.
Diversity Program
Lunch and learns
Alteryx hosts virtual lunch and learn meetings for associates on a regular basis.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, and Leadership mentoring.
Continuing Education stipend
Upon approval, we offer $5,250 annually for continuing education.
Time allotted for learning
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