Marketing Manager, Enterprise Solutions

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Scaled Agile, Inc. (scaledagile.com) is the provider of SAFe®, the world’s leading framework for enterprise agility (scaledagileframework.com).

Through learning and certification, a global partner network, and a growing community of over 250,000 trained professionals, Scaled Agile helps enterprises build better systems at scale, increase employee engagement, and improve business outcomes.

Based in Boulder, Colorado, Scaled Agile is a member of the Pledge 1% corporate philanthropy movement, contributes to the local community, and seeks to inspire and encourage other companies to the same purpose.  We are an equal opportunity employer offering competitive compensation, great benefits and perks, an on-site gym, and one of the finest teams anywhere.

Overview of the position:

In this new role you’ll have the opportunity to support our Enterprise Solutions team by developing innovative marketing campaigns to fill the sales pipeline and sales enablement tools that wow enterprises across the globe. You will have a big impact on the organization by contributing to one of Scaled Agile’s most important initiatives

What you’ll be doing:

You’ll be responsible for developing, executing and measuring successful Enterprise Solutions (ES) marketing plans and lead-generation programs for Scaled Agile Enterprises in North America and around the globe. This includes all aspects of joint program participation, direct marketing and awareness campaigns, incentives, Enterprise seminars and events in addition to being responsible for supporting marketing efforts for enterprise licensing programs.

  • Develop sales enablement tools that empower our internal Enterprise Solutions team to promote Scaled Agile’s enterprise offerings in the market
  • Conduct market research around industries, identify market opportunities, help define personas and new markets
  • Create content that resonates with the buyer’s journeys and personas
  • Create onboarding materials for new SLS enterprises, including webinars, powerpoints, collateral
  • Manage and maintain Enterprise Solutions content on scaledagile.com
  • Execute marketing campaigns including e-mail, marketing automation, lead nurturing, presentations, industry events, and advertising to promote Scaled Agile’s Enterprise Solutions
  • Build campaigns in SalesForce and Pardot, managing the lead-flow journey within SalesForce and owning integrity of data sources (e.g., SalesForce) related to Enterprise Solutions marketing
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact, contributing to the overall marketing dashboard/reports
  • Create, manage, and expand lead funnel to deliver MQLs to Enterprise Solutions team
  • Work cross-functionally to promote alignment of marketing content and messages.

Skills and experience that are important for the role:

  • 5+ years of general marketing experience in an education, training, technology or related field to promote engagement. Ideally you have prior experience with field, Enterprise, or Enterprise marketing but we’re most interested in a solid marketing background and strong desire to work with a variety of “clients”
  • Well rounded marketing background with an ability to develop compelling marketing programs and materials, e.g. themes, content, and assets
  • Ability to write clear, compelling marketing copy
  • Knowledge of digital marketing techniques and practices
  • Proven success in exceeding revenue and lead generation objectives
  • A portfolio showing a track record in developing and executing successful Marketing campaigns would be ideal
  • 3+ years experience with SalesForce (or other CRM) and demand generation software (Pardot, Eloqua, etc.) preferred
  • Clear and effective communication skills, both verbal and written, able to write marketing campaign content aligned with corporate messaging
  • Skilled at creating and delivering compelling PowerPoint presentations for Enterprise webinars and resource decks posted to the Enterprise portal
  • Strong interpersonal skills, with the ability to convey and relate ideas to others
  • Ability to excel in a team-oriented, collaborative, and fast-paced environment
  • Former colleagues would describe you as: pleasant, energetic, flexible, reliable, results-oriented and self-motivated
  • BA / BS with relevant experience.

Where you’ll be working:  This position is based in our corporate headquarters and training center in Boulder with some travel required to Enterprise locations and events.

Why Scaled Agile?

We are a growing organization with a proven revenue model and a serious opportunity to be the global market leader in software and systems development knowledgeware.

This is a place for people who love technology environments, geek out on Methodologies and are always thinking about how things can be improved. If you’re looking for foosball, a kegerator or weekly free massages that’s not what we’re about.

We are a group of seasoned professionals and systems thinkers who are passionate about our mission of helping the biggest organizations in the world improve the way they produce software and creating real value. We're profitable, we're agile.

If you are looking for an opportunity to contribute to the direction and success of a vibrant business we'd love to hear from you. Please provide a resume, with a few thoughts on why you think you’d be a great fit. (We still read cover letters).

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • ScalaLanguages
    • Salesforce LightningLanguages
    • Salesforce ApexLanguages
    • Amazon RDSDatabases
    • Google AnalyticsAnalytics
    • usertesting.comAnalytics
    • InVisionDesign
    • SketchDesign
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

We are located in Northeast Boulder, situated on the hill above Valmont Bike Park, offering a wonderful view of the Mountains. Most of our employees continue to work remotely while at the same time we enjoy the ability to gather for planning and lunch is served on Wednesdays.

An Insider's view of Scaled Agile, Inc.

How would you describe the company’s work-life balance?

There are many things that excite me about working at Scale Agile. High on the list is the fact that everyone in the organization truly embraces a work-life balance. We are humans first, and that is respected every day.

Eric

Director, Global Events

What projects are you most excited about?

Working at Scaled Agile gives the opportunity to impact global change. Creating solutions that increase the joy of working within the world’s most impactful organizations fills me with deep purpose every day.

Rebecca

Framework Team

What does career growth look like on your team?

At Scaled Agile I started with basic copyediting and QA testing, progressed to content development, and now have been a scrum master for over two years. I was allowed and actually encouraged to reach outside my lane, and I continue to explore my interests: even if that means I contribute to a different team or domain.

Emma

Scrum Master

What's the biggest problem your team is solving?

One of our biggest challenges is supporting international expansion and growth. In two short years, we’ve transformed from having English-only materials to providing courses and learning materials in seven different languages. We have more work to do but I’m thrilled that our customers are learning and practicing SAFe® in their own language.

Yuka

Director of Globalization Services

What are Scaled Agile, Inc. Perks + Benefits

Scaled Agile, Inc. Benefits Overview

We strive to provide employees and their loved ones with an excellent benefits experience, focused on supporting their physical, emotional, financial, social, and environmental wellbeing. Benefit programs are thoughtfully designed to enhance health and wellbeing, and generous enough to make it easy to find the balance between work and home life.

Culture
Volunteer in local community
Scaled Agile is part of the Pledge 1% Colorado foundation. Since Scaled Agile's first pledge, the company has donated over $500,000 and our employees have volunteered over 3600 hours in our community
Partners with nonprofits
Scaled Agile is part of the Pledge 1% Colorado foundation. The foundation was created around the idea that any business, from startups to enterprise companies, can be a force for good.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Company-wide vacation
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

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