Enterprise Marketing Manager

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The Enterprise Marketing Manager will plan, execute, and continually optimize our enterprise demand generation efforts that generate new prospects and advance existing opportunities for the sales team with specific, targeted accounts and contacts. This person has strategic and tactical ability to drive revenue through marketing activities aligned to a complex buying journey.

 

Enterprise Campaign Strategy

  • Own the creation of targeted campaign playbooks & technology infrastructure for proper ABM execution

  • Along with sales, determine list of targeted contacts, companies and ensure proper tagging of accounts across SFDC and marketing automation

  • Create proper mix of tactics to attract the target contacts and companies

  • Develop and maintain personalization strategy

  • Deploy “land and expand” playbooks alongside Account Executives & Account Managers that keeps Matillion top of mind and grows our footprint in target accounts

Execute ABM & Targeted Account Campaigns

  • Manage 3rd party vendors, media and technology partners, as necessary

  • Run the proper personalization program mix for Tier 1, Tier 2, etc accounts

  • Craft account-specific emails, messages and assets

  • Set up and manage marketing automation programs, nurtures and lead management workflows

  • Support sales with proper assets, messaging and resources for clear, seamless handoffs

Measure & Optimize

  • Understand & implement proper tracking across every component of buyer lifecycle

  • Design & run A/B testing as appropriate

  • Develop tactics to improve conversion rates and lead to future success

  • Regularly report on successes/red flags of campaigns and programs

Collaboration & Communication

  • Regularly work with AEs and other team members to launch, manage and drive plans forward

  • Gather input and feedback on assets, messaging, etc from product marketing team

  • Clearly report on progress and KPIs to marketing/sales leadership

 

Essential

  • 5+ years experience in demand marketing, product marketing, partner marketing, or product management.

  • Bachelor’s Degree in Marketing, Computer Science, Communications or related field.

  • Exemplary track record of managing campaigns and programs that get results.

  • Proven ability to think AND do.

  • Demonstrated ability to build and maintain relationships with sales and product teams.

 

Desirable

  • Experience and certifications in at least one of the major marketing platforms (HubSpot,  Marketo, etc).

  • Experience with SFDC.

  • Experience working with or for AWS, Google, Microsoft or Snowflake.

  • Marketing certifications a plus.

Our values are the same across all roles, functions and geographies in Matillion.

  1. We are Confident without Arrogance: We take pride in what we do but we stay humble.

  2. We work with Integrity: We have a strong moral compass; we are transparent, and we hold ourselves accountable.

  3. We are Customer Obsessed: We will always go above and beyond to listen to, acknowledge and value our customers.

  4. We Innovate and Demand Quality: We believe no product, process or individual is finished.

  5. We have a Bias for Action:  We get things done...in a considered way.

  6. We Care about our People and our Communities: We treat people how we would like to be treated.

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Location

WeWork Wells Fargo Center, Denver, CO 80203

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