Company Information

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.

Job Description

The Opportunity

The position is on Marketo’s Award-Winning Marketing Demand Generation team, reporting into the Sr. Manager, Demand Generation. The role will be focused on driving awareness, engagement and revenue for Marketo Engagement Platform among stakeholders at enterprise companies (above 1500 employees). The Marketing Specialist will leverage multiple channels, including but not limited to: account based marketing, targeted paid programs and digital ads, emails and nurture, webinars, field events, web personalization and more. The right candidate for this position will have a go-getter mindset, be a very fast learner, savvy with technology, be data-driven, have obsessive attention to detail, able to work across teams, and desire to excel and over-achieve at every step of the way.

Responsibilities 

• Understand the various personas we are targeting within enterprise companies and develop campaigns with specific content for optimal engagement
• Develop, launch, analyze and test targeted email and nurture campaigns in Marketo
• Own the webinar strategy reaching potential buyers and current customers
• Work cross-functionally to coordinate logistics for trade shows and field events
• Analyze success of programs and optimize where needed
• Determine content gaps and collaborate with the content team to develop new assets
• Partner with Product Marketing to refine messaging and content for targeted campaigns
• Collaborate with Marketing Operations team to improve data quality, reporting, and segmentation
• Be a go-to marketing contact for the Enterprise sales team – answering questions on programs, lead flow, upcoming programs, etc…
• Develop monthly and quarterly multi-channel program plans that will ensure we hit our revenue goals

   

Required Skills/ Experience

• Ability to flourish in an extremely fast-paced, always changing environment
• Must be a quick learner, hands-on experience using Marketo or another Marketing Automation software or email marketing solution
• Ability to understand audiences we are target, experience marketing to enterprise company decision makers is a plus
• Hands-on experience with Salesforce.com CRM experience, including creating custom reports, special views for Sales
• 2+ years of experience working in marketing with a focus on demand generation/lead generation or field marketing
• Self-starter, can work independently and proactively to resolve issues, take ownership of projects and process
• Extreme attention to detail, time management, organization skills
• Comfort with working with Sales to communicate marketing updates, drive projects to desired results and trouble-shoot issues, proactively coming up with solutions and recommendations
• Strong analytical skills and ability to interpret data, identify trends, analyze program effectiveness and ROI
• Experience with Account-Based Marketing tactics including demand generation within key strategic accounts using digital programs tactics or field events
• College graduate with B.A./B.S. degree in Business, Marketing, Communications or Management preferred

 Marketo is an equal opportunity employer.