Email Marketing Specialist
Job Description:
The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of global email marketing and automation programs in support of Arrow Digital business objectives. This position will report to the Marketing Automation Manager.
Primary Responsibilities:
• The position will be directly responsible for managing the email calendar and developing and implementing strategic marketing campaigns to grow email, lead nurturing, and retention marketing programs for Arrow.com
• Ensure all email campaigns adhere to global email standards and best practices
• Create ongoing campaigns to drive acquisition, new customers and engage current subscribers.
• Ensure continuous development in performance through segmentation, targeting, dynamic content and A/B testing
• Responsible for gathering marketing analytics and reporting on Key Performance Indicators, and providing suggestions/recommendations for improvements
What We Are Looking For:
• Bachelor’s degree in Marketing/Communication, or in any other similar discipline
• 2+ years related experience
• Experience running global email marketing programs
• Experience with A/B testing and segmentation strategies
• Knowledge of domestic and international email and privacy laws (CAN-SPAM, CASL, GDPR)
• Some experience with HTML and CSS
• Knowledge of email marketing best practices, coding standards and responsive design
• Ability to manage multiple projects at various levels of scale
• Applicant must be detail oriented and have a passion for deep data analysis and A/B testing
• Previous experience with an enterprise level ESP (Eloqua, Salesforce Marketing Cloud, Pardot, Responsys or Marketo)
What’s In It For You:
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Growth Opportunities
• Short-Term/Long-Term Disability Insurance
• Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
• On-site Café with Catering Option for Busy Lifestyles
• 24/7/365 On-site Gym and Lockers, Free for Use to All Employees!
• Bike Racks What is in it for you?
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)