Email Marketing Specialist

| Greater Denver Area
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Job Description:

The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of global email marketing and automation programs in support of Arrow Digital business objectives. This position will report to the Marketing Automation Manager.

 

Primary Responsibilities:

 

• The position will be directly responsible for managing the email calendar and developing and implementing strategic marketing campaigns to grow email, lead nurturing, and retention marketing programs for Arrow.com

• Ensure all email campaigns adhere to global email standards and best practices

• Create ongoing campaigns to drive acquisition, new customers and engage current subscribers.

• Ensure continuous development in performance through segmentation, targeting, dynamic content and A/B testing

• Responsible for gathering marketing analytics and reporting on Key Performance Indicators, and providing suggestions/recommendations for improvements

 

What We Are Looking For:

 

• Bachelor’s degree in Marketing/Communication, or in any other similar discipline

• 2+ years related experience    

• Experience running global email marketing programs

• Experience with A/B testing and segmentation strategies

• Knowledge of domestic and international email and privacy laws (CAN-SPAM, CASL, GDPR)

• Some experience with HTML and CSS

• Knowledge of email marketing best practices, coding standards and responsive design

• Ability to manage multiple projects at various levels of scale

• Applicant must be detail oriented and have a passion for deep data analysis and A/B testing

• Previous experience with an enterprise level ESP (Eloqua, Salesforce Marketing Cloud, Pardot, Responsys or Marketo)

 

 

What’s In It For You:

 

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

 

•      Medical, Dental, Vision Insurance

•      401k, With Matching Contributions

•      Paid Time Off

•      Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options

•      Growth Opportunities

•      Short-Term/Long-Term Disability Insurance

•      Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)

•      On-site Café with Catering Option for Busy Lifestyles

•      24/7/365 On-site Gym and Lockers, Free for Use to All Employees!

•      Bike Racks What is in it for you?

 

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

 

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Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • SnowflakeDatabases
    • SQLiteDatabases
    • SitecoreCMS
    • SalesforceCRM
    • Movable InkEmail
    • Oracle EloquaLead Gen

Location

Our offices are approximately 15 miles south of Downtown Denver. Employees enjoy the easy access to the light rail station and I-25.

An Insider's view of Arrow Electronics, Inc.

What's something quirky about your company?

As a tech company, we showcase the use of tech all throughout our building. We hang art over the building made of various consumer electronics and we even have access to an Electronics Testing lab. My R&D team also loves to make fun code names for our projects, we recently launched Project Deathstar (announced as ArrowPlus powered by Freelancer)!

Stephen

Manager, Product Management and Engineering

What projects are you most excited about?

There is a big drive at Arrow to support tech entrepreneurs, so part of my job involves collaborating and working with local startups - you’d be amazed to see the new ideas coming out of Denver! I get to work closely with local incubators and accelerators, and also plan events and sessions for big events like Denver Start Up week.

Lia

Marketing Specialist

How has your career grown since starting at the company?

I first began my career at Arrow six years ago as a summer intern on the Customer Support team. The career growth I have achieved since has led me to my current role as Delivery Manager of Arrow.com. Through mentorship programs and working with a team that values trust while promoting curiosity, the experiencing has been nothing short of rewarding.

Kristen

Delivery Manager

How do your team's ideas influence the company's direction?

In today’s fast moving world my team is continually collaborating with the business to evolve our digital channels. Combining competitor insight, industry best practices and innovative capabilities we can react quickly to changing needs, design robust solutions, as well as developing innovations for future growth.

Michelle

Director, Technology & Planning

What’s the vibe like in the office?

Our office promotes an open and active vibe that inspires collaboration with your fellow coworkers. The overall environment supports our focus on driving innovation forward.

Taylor

Asset Specialist

What are Arrow Electronics, Inc. Perks + Benefits

Arrow Electronics, Inc. Benefits Overview

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. We want our employees to thrive physically, emotionally, financially, and socially. We offer various programs which help you build your wellbeing and health.

•Medical, Dental, Vision Insurance
•401k, With Matching Contributions
•Competitive Paid Time Off
•Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
•Short-Term/Long-Term Disability Insurance
•Parental Leave Options
•Employee Discount on Annual RTD Pass
•Talent Growth Opportunities
•Casual Work Environment

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
At Arrow, we embrace inclusion and diversity as catalysts for innovation and we are fully committed to equal opportunities for all.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Free snacks and drinks
Onsite office parking
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Customized development tracks

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