Email Marketing Specialist
At TrainHeroic, we build solutions that help coaches and athletes Be their Best. Our tools enable smart and effective strength and conditioning. We proudly serve clients in the NFL, NBA, Olympics, High School, College, and private training facilities, along with every major branch of the military.
We’re a high-performance culture that serves high-performance coaches and athletes. We believe in servant leadership and are seeking humble, hungry, and smart change-makers striving to leave their mark on the world.
Love is at the center of all we do. To be successful at TrainHeroic, you need to love what you do, love why you’re doing it, and love those you serve.
To that end, we’re looking for an Email Marketing Specialist who is equal parts Strategist and Copywriter to manage our outgoing communications with our Tribe. We’re seeking someone who cares to educate, strives to innovate, and craves a gnarly challenge.
Reporting to the Director of Marketing and working closely with our Customer Success, Sales, and Product Teams you will lead all aspects of our outgoing communication strategies focused on prospects throughout their customer journey.
As our Email Marketing Specialist, we’re looking for a seasoned, data-driven pro eager to write the future of an industry. We’re setting out to grow TrainHeroic into the foremost leader in the strength and performance software space.
Our Email Marketing Specialist will be a cornerstone team member growing our audience from tens to hundreds of thousands.
Publish, measure, learn. Rinse and repeat.
As Email Marketing Specialist, you will:
- Work closely with the Director of Marketing to develop a communication strategy focused on onboarding new customers from the prospect and trial phase through account signup and beyond
- Identify and develop ideal customer-journey and opportunities to automate communication
- Work closely with internal stakeholders to identify in-app triggers for automated communication
- Manage full deployment and optimization of automated marketing materials across multiple channels and a central CRM.
- Work closely with our Sales and Customer Success teams to develop content for automated communication efforts
- Ensure all communication aligns to TrainHeroic’s authentic brand voice and advertising campaigns
- Develop KPIs, measure, optimize
To be successful in this role, you possess:
- 3+ years of related marketing experience with a history of managing campaigns across multiple audiences and channels
- Experience creating and managing automated marketing strategies
- Experience writing, designing, and managing marketing emails on a large scale
- Experience journey-mapping or familiarity with the journey-mapping process
- Bachelor's degree in Marketing, Journalism, Communications, or related field
- Excellent writing, communication, and organizational skills
- Ability to write copy for various mediums and channels
- Experience working with email, SMS, CRM, and web analytics tools
- Experience analyzing marketing data and making data-driven optimizations
- Great interpersonal communication skills
Ideally, you also possess:
- Experience leveraging Hubspot
- Experience designing email templates
- Passion for strength and conditioning/sports performance with a good understanding of how coaches and athletes think
- Experience using TrainHeroic as a coach or athlete
All Heroes Receive:
- Opportunity to work alongside passionate, A-players, striving to disrupt the status quo and lead in the industry
- Competitive compensation and incentives
- 100% company paid medical plan for employees with buy-up options as well as dental and vision insurance for employees (dependent coverage available)
- $1,200/yr fitness reimbursement for any healthy lifestyle and gym-related purchases
- Corporate discounts on gym memberships and top-brand gear
- 15-Days of PTO for all new hires…increases in PTO at various years of service
- 5% 401(k) Match Program
- Four weeks paid sabbatical for all employees after 7 years of service
- Dog-friendly office
- Trendy Denver, CO location
About TrainHeroic:
TrainHeroic operates under the umbrella company Peaksware, Inc. along with TrainingPeaks, MakeMusic, and Alfred Music. Together, we have been recognized as one of Outside Magazine's "Best Places to Work" six times.
Visit us at www.TrainHeroic.com to learn more!