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Email Marketing Specialist

| Greater Denver Area

Company Description

Zen Planner serves over 7,000 businesses in the boutique fitness, yoga, martial arts and affiliate gym space, providing business owners everything needed to run a successful gym, school or studio. Zen Planner was acquired by Daxko in 2017 and our best-in-class software is backed by team of nearly 100 likeminded fitness fanatics, outdoors enthusiasts and techies. Zen Planner has received several recognitions for its incredible culture, including Outside Magazine’s Best Places to Work five years in a row, Top 100 Digital Companies in Colorado and Best and Brightest Companies to Work For, to name a few.

Job Description

As our Email Marketing Specialist, you will be responsible for running the entire email and lead nurturing strategy for multiple brands across SMB and ENT markets in the fitness software industry. You are highly-organized, quick to adapt, a self-starter, and an excellent verbal and written communicator with a passion for doing what it takes to become an expert on fitness business management.

In this role, you will...

  • Map the lead journey and all the sales and marketing interactions (including email) to better understand gaps in strategies and to ensure ideal sales and marketing alignment
  • Collaborate with Sales team leaders to understand how marketing can help automate and collaborate with sales actions
  • Report on the effectiveness of lead generation campaigns and tweak your approach as necessary to achieve key metrics
  • Utilize marketing automation tools to maximize efficiency and drive consistency for mass communications

Qualifications

  • 1-3 years of related experience
  • HubSpot, SFDC, or any marketing automation tool experience is required
  • Proficient in writing, sending, and testing emails
  • Proven experience creating lead nurturing and workflows for long-term campaigns
  • Experience testing email strategies and audiences
  • Data-driven
  • Detail oriented
  • Ability to work across teams and multiple strategies
  • Able to tie success back to ROI

Additional Information

Zen Planner is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • BootstrapLibraries
    • webpackLibraries
    • SpringFrameworks
    • Spring BootFrameworks
    • Microsoft SQL ServerDatabases
    • DynamoDBDatabases
    • SalesforceCRM

Location

We are located in the Highlands Ranch Town Center with many restaurant and shopping options! It is adjacent to the Civic Green amphitheater & library.

What are Zen Planner Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $7500 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave for the primary caretaker. Acme Co. also provides 2 weeks of leave for the secondary caretaker.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 20 days of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Fitness Subsidies
Zen Planner reimburses its team members up to $75 per month for monthly dues or fitness class fees.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

$75 per month fitness reimbursement. 4-week paid sabbatical program. Onsite fitness room with free weekly yoga classes (taught by our very own team members!). Friday team lunch, fresh fruit and healthy snacks available (along with the occasional doughnut run).

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