Email Marketing Specialist - MakeMusic

| Greater Boulder Area
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,🔗 Website: https://www.makemusic.com/

📍 Location: Remote until June 2021

Peaksware/MakeMusic employees are working remotely from home due to the COVID-19 pandemic. We will work with anyone hired during this period to accommodate remote onboarding to the best of our ability.

At MakeMusic, we’re building the reference ecosystem for music practice. We’re offering effective and engaging apps for creators, educators, and performers, and we’re powering it with world-leading music content from Alfred Music, our sister company, and many other publishing partners. More than a software company, MakeMusic is full of people and personalities who share a passion for music. Music is what we do. You will recognize us as Finale, SmartMusic, Garritan, and MusicXML.

As Email Marketing Specialist you will define and execute email marketing, analytics, marketing automation and CRM strategies. You will serve as an expert in various technical areas of marketing including responsive email design and creation, data management, CRM integrations, multivariate testing, automation, and technology/systems. You will be a data-driven and future thinker of the industry and significantly grow our audience. This role works autonomously and therefore requires an ideal team player with an entrepreneurial mindset always striving toward continuous improvement. You will own the email and in-app marketing communications strategy, including implementation and activation of onboarding communications, conversion programs, and marketing campaigns.

You will sit directly with the Marketing Team, work directly with the Digital Marketing and Content Marketing Teams and in close collaboration with Customer Success, Sales, and Product teams, and report to the Director, Brand Marketing, Marketing Manager, Music Brands Digital Marketing.

As Email Marketing Specialist, you will:

  • Work closely with the team to develop a communication strategy focused on onboarding new customers from the prospect and trial phase through account signup and beyond
  • Identify and develop ideal customer-journey and opportunities to automate communication
  • Own all customer segmentation and engagement strategies to drive increased traffic, conversion, and customer retention
  • Manage all email marketing campaigns and programs, including copy and campaign setup, volume tracking, and multivariate testing
  • Manage full deployment and optimization of automated marketing materials across multiple channels and a central CRM
  • Work closely with our Sales and Customer Success teams to develop content for automated communication efforts
  • Ensure all communication aligns with our authentic brand voice and advertising campaigns
  • Develop KPIs, measure, optimize
  • Champion continuous improvement of the email development/deployment process including dynamic content, targeting, personalization, and template development
  • Monitor and personalize end-to-end customer experiences by assisting with communication across all customer touchpoints to ensure unified, coordinated, and successful relationships
  • Continually optimize email and in-app message creativity, deliverability, data hygiene, privacy, segmentation, and testing strategies
  • Create ad hoc SQL reports to help provide direction and validation to communicate ideas and strategies
  • Continually monitor campaign performance and provide updates to stakeholders
  • Provide strategic input on data collection and usage including the identification of data points to leverage and driving efforts for collection and integration
  • Assist with tactical implementation of data integrations with ESP and in-app messaging platforms
  • Perform other duties as assigned

Requirements

Required Qualifications:

  • 3+ years of related marketing experience with a history of managing campaigns across multiple audiences and channels
  • Experience creating and managing automated marketing strategies
  • Experience writing, designing, and managing marketing emails on a large scale
  • Experience journey-mapping or familiarity with the journey-mapping process
  • Excellent writing, communication, and organizational skills
  • Ability to write copy for various mediums and channels
  • Experience working with email, CRM, and web analytics tools
  • Experience analyzing marketing data and making data-driven optimizations
  • Great interpersonal communication skills

Desired Qualifications:

  • Experience with Iterable, Acoustic or other ESPs
  • Experience with Salesforce, or other CRMS
  • Experience designing email templates

Benefits

Compensation:

Peaksware/MakeMusic is committed to fair and equitable compensation practices. The salary range for this role is $52,094 - $86,823. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, and certifications.


This role is eligible for variable compensation including bonus.

Benefits and Perks:

Health

  • 100% company-paid Medical for employees with buy-up options
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • Paid Parental Leave
  • Teladoc
  • Employee Assistance Program (EAP)
  • Additional coverage options such as accident and critical illness insurance and hospital indemnity
Disability and Life
  • Company-paid Short Term Disability
  • Company-paid Long Term Disability
  • Company-paid Basic Life Insurance and AD&D
  • Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child
Additional*
  • 401(K)
  • 401(K) Matching
  • Pet Insurance
  • Significant investment in resources for employee development and professional growth
  • Flexible work schedule in a culture of trust
  • 9 paid holidays annually and unlimited Flexible Time Off (FTO)
  • Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
  • Access to on-site workout room, including locker rooms and showers
  • Secure on-site bike storage
  • Access to our on-site music studio
  • Corporate discounts on select gym memberships and top-brand gear
  • Access to nutritious snacks and devour hour, weekly subsidized lunch
*Please note - due to COVID-19 some perks are not readily available at this time.

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

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MakeMusic is part of the Peaksware portfolio of brands. Peaksware has been featured in BuiltInColorado’s Top 100 Companies list since 2017 and our brands have been recognized in Outside Magazine’s “Best Places to Work” multiple years in a row. Peaksware has also been honored as a part of Mogul’s “Top 1,000 Companies for Millennial Women Worldwide”. We are proud of our company culture and of consistently being recognized, both locally and nationally, as a top workplace.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • Pivotal TrackerManagement
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    • TumblrCMS
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    • IntercomCRM
    • SalesforceCRM
    • MailChimpEmail
    • Adobe CampaignLead Gen

Location

Our Louisville, CO location provides quick access from both Denver and Boulder. This location is also close to a variety of shops and restaurants!

An Insider's view of Peaksware

What are some social events your company does?

Peaksware hosts a company field day, fancy holiday party, Halloween costume contest, Thanksgiving potluck and best of all International Pizza Cake Day. The passionate people that work here make these events an absolute blast.

Kaitlyn

Human Resources Administrator

How do you collaborate with other teams in the company?

Small cross-functional teams form to tackle projects and initiatives. By working together with different teams and experiences, not only can we divide the work across included departments, it also allows us to look at a problem through multiple lenses. This approach helps to ensure that our solution is well suited for the needs we intend to address

Andrew

Data Analyst

What are some things you learned at the company?

One of the larger challenges our accounting team is trying to solve is streamlining the overall financial ecosystem by implementing consistent processes, policies and procedures among all brands. It's an exciting challenge to solve, incorporating larger projects within our day to day accounting tasks and responsibilities.

Jessica

Assistant Controller

How do you make yourself accessible to the rest of the team?

Working in CA with a team in CO, one would think our distance puts a strain on accessibility, but with the amount of communication channels we have, being available to the team is second nature. Peaksware is centered on trust and accountability. Through this model, accessibility and collaboration is seamless regardless of the distance.

Kiana

Human Resources Generalist

What are Peaksware Perks + Benefits

Peaksware Benefits Overview

We are proud to offer a well-rounded, comprehensive benefits package with fun perks to boot like an onsite gym, healthy subsidized lunches, frequent community get-togethers, and more!

Culture
Volunteer in local community
We partner with Adopt-A-County Road in Boulder, CO where we maintain a stretch of road by doing organized clean-ups twice a year.
Partners with Nonprofits
We partner with Community FoodShare as well as the Longmont Humane society to help raise money around the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
To help employees cover any deductibles, copays & out of pocket medical, dental, or vision expenses, employees are able to set aside pre-tax contributions of up to $2,650 annually.
Disability Insurance
Employees are able to purchase extra coverage if elected, but we offer significant base coverage as a foundation.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
We offer Basic Life and AD&D Insurance, in addition to buy-up options.
Pet Insurance
Our pet insurance policy has a variety of options based on the percentage employees would like covered for each pet.
Wellness Programs
Onsite Gym
Our "Pain Cave" fitness space is available to all employees, along with towel service and yoga twice a week. We've also got bike storage throughout the building for our many bike commuters.
Team workouts
Team fitness initiatives include In-office yoga twice a week.
Retirement & Stock Options Benefits
401(K)
Any employees over 21 can participate and start saving shortly after their start date.
401(K) Matching
We currently match the first 5% of employee contributions to the plan. Both Traditional and Roth 401(k) options are available with a variety of investment options.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 4 weeks of parental leave for primary and secondary caretakers.
Flexible Work Schedule
Remote Work Program
Most employees, particularly in the engineering department, work remotely at least once a week or more, pending manager discretion.
Family Medical Leave
We provide up to 12 weeks of unpaid, job-protected leave to eligible employees.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Full-time employees receive paid holiday leave for any company-observed holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
Beer on tap? We've got that covered, along with the vino; of course, we also have sparkling water for those who want to mingle sans alcohol!
Casual Dress
Casual dress is a huge perk in our offices, particularly with employees who are also endurance athletes and prefer athletic gear any day of the week.
Commuter Benefits
We offer employees financial reimbursement anytime they don't drive a single occupancy vehicle to work.
Company Outings
We host annual outings, including our holiday parties, summer family picnics, and onsite field day. What can we say...we have a lot of fun together, both in and out of the office!
Stocked Kitchen
Bevi sparkling water, abundant coffee, tea, fruit, and healthy snacks can always be found in any of our kitchen areas.
Some Meals Provided
Lunch & Learns and meetings are catered, but we also offer a healthy subsidized lunch catered by Sifted, once a week in our Boulder office.
Happy Hours
Teams frequent nearby spots for happy hours, but we also host them ourselves every Friday when other teams aren't already hosting happy hours in the common space.
Parking
Recreational Clubs
Employees love playing rec league softball together, and many of our employees compete in races, annually representing Peaksware!
Relocation Assistance
Dependent upon the role and level, we offer varying amounts of financial assistance to new hires relocating to the area to cover moving and travel expenses, along with sharing local housing referrals.
Professional Development Benefits
Diversity Program
We are currently building out diversity & inclusion program across the company, though these focus areas are regularly a part of our leadership, management, and hiring dialogues.
Lunch and learns
We host lunch and learn meetings regularly on various topics.
Promote from within
Customized development tracks

Additional Perks + Benefits

Not only do you contribute daily to making incredible products for end-users, but you can use them for free yourself--employees have access to free accounts from all of our brands. Our music studio, "The Woodshed" is a pretty sweet perk too - take lessons, give lessons, or have a jam sesh onsite around your schedule! Our corporate discount offering and connections to top-brand gear and other local memberships is extensive and pretty rad too! Basically, we take care of our employees, and want to value them with our offering of benefits and perks as much as possible!

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