Global Email Marketing Manager

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Scaled Agile, Inc., (SAI) (https://www.scaledagile.com) is the provider of SAFe®, the world’s leading framework for business agility. Through learning and certification, a global partner network, and a growing community of over 500,000 trained professionals, SAI helps enterprises build better systems, increase employee engagement, and improve business outcomes.

Based in Boulder, Colorado, SAI is a member of the Pledge 1% corporate philanthropy movement through which SAI contributes to the local community and seeks to inspire other companies to do the same. 

Overview of the position

As a key member of our dynamic, experienced, marketing team, you’ll have a great opportunity to expand Scaled Agile’s email marketing capabilities. As our email marketing expert you will take our existing programs iterating to make them targeted and impactful. We have a very receptive audience that wants to hear from us and you’ll work collaboratively across the business and with other marketing colleagues to reach various segments of our global customer base. Possessing a deep understanding of good design and targeting, you’ll share and refine best practices. With your passion for email marketing and lessons learned you’ll deepen your understanding of GDPR, while helping us create best in class global email programs.  

We are at the leading edge of Agile Marketing, applying the latest practices in the industry to our department. Our teams, programs and company respond quickly to market needs, producing high quality results day in and day out. Marketing is a key contributor to Scaled Agile’s leadership in the market and we're just getting started!

What you’ll be doing:

  • Partner closely with key stakeholders including Events, Enterprise Solutions, and Partner Marketing to strategize, build lists and execute targeted email campaigns
  • Evaluate current email marketing practices, making recommendations for improvement
  • Conduct A/B tests to continually optimize templates, copy, and automations
  • Build and optimize advanced email automation campaigns
  • Ensure all emails adhere to GDPR and other compliance laws
  • Maintain the integrity and cleanliness of Scaled Agile’s email marketing database
  • Serve as a central point for all metrics and email reporting

Skills and experience that are important for the role:

  • 3+ years experience in Email Marketing including template development, campaign development, deployment and measurement
  • Strong understanding of B2B email marketing strategy and tactics
  • Passion to articulate and champion email marketing best practices
  • Track record of using data to optimize and evolve campaigns to improve customer engagement 
  • A deep understanding of conversion metrics, how marketing campaigns impact the funnel and ultimately business results. 
  • Experience with email marketing tools, Marketo preferred
  • Understanding of GDPR and privacy laws
  • Bachelor's degree in Business, Marketing, Communications or a related degree

Where you’ll be working:  Our beautiful corporate headquarters and training center in NE Boulder

Why Scaled Agile?

We are a growing organization with a proven revenue model and a serious opportunity to be the global market leader in software and systems development knowledgeware.

This is a place for people who love technology environments, geek out on Methodologies and are always thinking about how things can be improved. We have an amazing office with great benefits, lots of perks and a mission that makes a big impact. 

We are a group of seasoned professionals and systems thinkers who are passionate about our mission of helping the biggest organizations in the world improve the way they produce software and creating real value. We're profitable, we're agile.

If you are looking for an opportunity to contribute to the direction and success of a vibrant business we'd love to hear from you. Please provide a resume, a web portfolio link and a few thoughts on why you think you’d be a great fit. We still read cover letters

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • ScalaLanguages
    • Salesforce LightningLanguages
    • Salesforce ApexLanguages
    • Amazon RDSDatabases
    • Google AnalyticsAnalytics
    • usertesting.comAnalytics
    • InVisionDesign
    • SketchDesign
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

We are located in Northeast Boulder, situated on the hill above Valmont Bike Park, offering a wonderful view of the Mountains. Most of our employees continue to work remotely while at the same time we enjoy the ability to gather for planning and lunch is served on Wednesdays.

An Insider's view of Scaled Agile, Inc.

How would you describe the company’s work-life balance?

There are many things that excite me about working at Scale Agile. High on the list is the fact that everyone in the organization truly embraces a work-life balance. We are humans first, and that is respected every day.

Eric

Director, Global Events

What projects are you most excited about?

Working at Scaled Agile gives the opportunity to impact global change. Creating solutions that increase the joy of working within the world’s most impactful organizations fills me with deep purpose every day.

Rebecca

Framework Team

What does career growth look like on your team?

At Scaled Agile I started with basic copyediting and QA testing, progressed to content development, and now have been a scrum master for over two years. I was allowed and actually encouraged to reach outside my lane, and I continue to explore my interests: even if that means I contribute to a different team or domain.

Emma

Scrum Master

What's the biggest problem your team is solving?

One of our biggest challenges is supporting international expansion and growth. In two short years, we’ve transformed from having English-only materials to providing courses and learning materials in seven different languages. We have more work to do but I’m thrilled that our customers are learning and practicing SAFe® in their own language.

Yuka

Director of Globalization Services

What are Scaled Agile, Inc. Perks + Benefits

Scaled Agile, Inc. Benefits Overview

We strive to provide employees and their loved ones with an excellent benefits experience, focused on supporting their physical, emotional, financial, social, and environmental wellbeing. Benefit programs are thoughtfully designed to enhance health and wellbeing, and generous enough to make it easy to find the balance between work and home life.

Culture
Volunteer in local community
Scaled Agile is part of the Pledge 1% Colorado foundation. Since Scaled Agile's first pledge, the company has donated over $500,000 and our employees have volunteered over 3600 hours in our community
Partners with nonprofits
Scaled Agile is part of the Pledge 1% Colorado foundation. The foundation was created around the idea that any business, from startups to enterprise companies, can be a force for good.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Company-wide vacation
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

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