Email Marketing Manager

| Greater Boulder Area
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COMPANY OVERVIEW

The Pro’s Closet Inc. (TPC) is the world’s largest retailer of previously-owned bikes and cycling gear. We purchase bikes and components from manufacturers, retailers, and individuals and work alongside bike shops to help customers trade in their old bikes for a new one. What sets us apart from our competition is the care we put into our bikes before sale. Our team of professional mechanics clean, inspect, and tune dozens of bikes every day, ensuring our customers have the best experience when buying a bike from us.

Founded in 2007 by Nick Martin, a former professional mountain biker, The Pro’s Closet Inc. is now a 50 + person company headquartered in the cycling hub of Boulder, CO. Our office is a casual, yet fast-paced environment where t-shirts are the norm and dogs roam free. We love bikes, and offer weekly staff lunch rides, additional vacation days for participating in our wellness program, and liberal employee discounts. With generous benefits, casual work environment, and opportunities for growth, this is a great time to join our team.

POSITION SUMMARY

The Email Marketing Manager will report to the Director of Digital Marketing & Ecommerce and be responsible for TPC’s email marketing strategy and campaigns. The ideal candidate is a critical, data-driven thinker with a track record of driving engagement and conversions through email. Working closely with the Design and Technology teams, this role will be responsible for optimizing our campaigns from creative to landing pages and everything in between.

PRIMARY RESPONSIBILITIES

  • Manage all email marketing including the creating, testing, and sending of all email campaigns. This includes marketing related campaigns, transactional emails sent from our site and all 3rd party applications.
  • Develop KPI targets for all email campaigns and create weekly performance reports.
  • Create and maintain landing pages to improve engagement with our site and increase conversions.
  • Work alongside our Design team to develop and test new creative concepts designed to increase the engagement and efficiency of our campaigns.
  • Partner with our Design and Technology teams to improve our landing page experiences, making it easier for consumers to find the products and information they are looking for.
  • Maintain our client data to ensure our CRM has all the data necessary for segmentation and personalization of campaigns.
  • Participate in the continuous improvement of the marketing department.

QUALIFICATIONS

  • 3-5 years of email marketing experience.
  • Ability to manage projects independently.
  • Knowledge of Klaviyo and Shopify a plus.
  • Strong knowledge of Google Analytics and ability to create advanced reports and dashboards.
  • Smart but humble.
  • Excellent written and verbal communication skills.
  • Strong organizational skills with a high attention to detail.
  • Positive attitude and willingness to work in a friendly team environment.

COMPENSATION / BENEFITS

The Pro’s Closet Inc. offers a generous compensation package that includes 2 weeks paid vacation, 6 paid holidays and your birthday paid off as well as health and life insurance. Employees can also earn an additional 4 paid days off for achieving milestones in the company's wellness program, and all employees participate in ownership of the company through stock option grants.  Pay commensurate with experience.

 

The Pro’s Closet Inc. is an Equal Employment Opportunity (EEO) employer and welcome all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.  

 

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Location

Our company is located at the top of the Aquarius Trailhead in the Colorado Tech Center, in Louisville, CO. The office is easy to get to with the city maintaining over 300 acres of parkland, about 40 miles of trails, and over 1,700 acres of open space.

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