Email Marketing Manager
Ready to join a growing, high-performing marketing team that is passionate about product-led growth? Look no further. Wowza is a market leader in the video technology space, with a loyal base of developers and customers who use Wowza's video platform to innovate and deliver world-changing uses for live streaming video and video on demand.
The Email Marketing Manager for Wowza is a strategically important role on the Marketing team. You'll work cross-functionally by partnering closely with our marketing, product, customer success and business operations teams to help Wowza map and segment the end-to-end customer journey and create highly effective email nurture programs that connect with prospects and customers to generate revenue growth and product adoption.
You're an ideal candidate if you're a customer-obsessed growth-marketing specialist that enjoys running experiments. You've come up in a product-led growth (PLG) model and you've got a passion for delighting the customer and creating advocates. You're also a curious and analytical thinker who enjoys hypothesizing and running careful A/B tests for continuous improvement. Wowza is a data-driven company, and you'll be a great fit if you are confident in a performance marketing team and can convey a passion for winning deliberately. You will have a large and direct impact on Wowza's ability to grow and gain customer loyalty and you'll find a true sense of pride in the role by helping Wowza to better connect meaningfully with prospects and customers through effective nurturing and timely communication. You'll be able to point to your results: Wowza's customer advocates.
What You'll Do
- Create and execute an email marketing campaign strategy and program for automated and manual nurturing sequences targeting prospects and customers
- Own a product revenue growth target and be accountable for aligned OKRs
- Work cross-functionally to map the end-to-end customer journey from the trial to the sale and beyond and run email nurturing experiments intended to continuously improve and create a delightful customer experience that drives product adoption
- Prepare campaign summary reports for the business with qualitative and quantitative analysis
- Build, launch and maintain targeted and multi-part demand generation email nurture sequences in HubSpot
- Develop and execute an A/B experiment testing strategy to achieve more effective email subject lines, copy, layout and imagery and present actionable program concepts and measurable outcomes to internal stakeholders
- Apply PLG best practices for audience segmentation, messaging and CTAs
- Ensure a clear and consistent tone of voice, grammar and branding for all campaigns
- Work cross-functionally to build and maintain organized, segmented prospect and customer lists in HubSpot
- Maintain a calendar of active campaigns for the marketing team and organization
- Collaborate with our go-to-market team to design HubSpot email sequences for the sales team for follow-up on marketing leads
- Proactively seek intel from marketing, customer support and sales to understand customer needs, use cases, pain points that can improve messaging effectiveness
- Measure the effectiveness and outcomes of all email marketing initiatives
- Design all email marketing programs according to user preferences and in compliance with applicable industry privacy, opt-in and consent laws
- Learn the product and platform and review all messaging with the marketing and product teams to ensure email communication messages are differentiated and achieve product-market fit
About You
- Bachelor's degree in business, marketing, computer science, technical field, or equivalent work experience. MBA a plus.
- Entrepreneurial spirit and confidence to pick up and lead new projects
- Must demonstrate outstanding written and verbal communication skills
- Demonstrated, metrics-driven success as an email marketer in a B2B product-led growth (PLG) environment. SaaS and/or video technology experience also a plus.
- Experience with email marketing testing methodology and driving results through experimentation and analysis
- Experience using HubSpot or similar leading marketing automation tool (Marketo, Pardot, etc.) for setting up email marketing nurtures and sequences
- Expertise running effective email marketing programs targeted at developers
- Storyteller who can engage audiences and generate measurable outcomes
- Proactive with ability to work independently and make recommendations
- Organized, methodical operator with proven skills running A/B testing programs
- Self-starter who is comfortable being accountable for growing product-line revenue
- Engaged team player and collaborator with strong inter-personal skills and capable of driving alignment cross-functionally to execute goals
Must be located in the United States.
Benefits
Salary: $90,000-$114,000
- Bonus Eligible
The base salary range represents the anticipated low and high end of our salary range for this position. Actual salaries will vary and will be based on a range of factors, such as a candidate's qualifications, skills, and competencies. The salary is one component of our total compensation package for employees.
Wowza offers a comprehensive benefits package which includes the following:
- Medical, Dental, and Vision insurance available 1st day of employment
- Generous Paid Time Off
- 401(k) with strong company match
- Dependent Care Flexible Spending Account
- Employer Paid Basic Life Insurance and AD&D
- Voluntary Life Insurance (Employee/Spouse/Child)
- Parental Leave
- Short-Term and Long-Term Disability
- Training & Development
- Employee Assistance Program (EAP)
Who We Are:
Wowza Media Systems is a Colorado-based, globally-known leader in video streaming software solutions. Wowza's software enables its customers to deliver high-fidelity video streams from any source to any destination, reliably at large scale and with low latency. Wowza's solutions are implemented by tens of thousands of customers in more than 100 countries, across education, healthcare, enterprise, gaming, fitness, auction, e-commerce, and government applications. Founded nearly fifteen years ago, Wowza is backed by private equity firm Clearhaven Partners.
Why Work for Wowza:
Join a fast-paced, private equity-backed Colorado software company sitting at the intersection of mission critical video streaming applications. Wowza has long standing reputations for technical prowess and consistent innovation and has been a consistently growing company. In addition, Wowza's team works to connect the larger community with our passion for tech. From live-streaming graduation ceremonies for local schools to helping parents monitor their children in the NICU, employees can cultivate the same creative energy that first brought the company to life. Our employees are encouraged to take ownership of their role and coworkers are happy to help one another along their video journey. We have a brand-new company headquarters office as well as remote employees across the US and around the globe. Our Denver-area employees work in a flexible-hybrid environment allowing for flexibility and work-life balance tailored to each individual Wowzan.
