Oh Snap!
This job is no longer active - but you can still view the details below.

Email Marketing & Automation Manager

| Greater Boulder Area

Company Description

Zayo Group Holdings, Inc. (NYSE: ZAYO) provides communications infrastructure solutions, including fiber and bandwidth connectivity, colocation and cloud infrastructure to the world’s leading businesses. Customers include wireless and wireline carriers, media and content companies, cloud providers, finance and professional services and other large enterprises. Zayo provides customers with flexible solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth.

Position Description

The Manager, Demand Generation & Marketing Automation will be responsible for the successful implementation of creative integrated campaigns & programs using the latest demand generation methods. The objective is to nurture our current customer base focusing on our top customers to retain revenue & drive pipeline growth, then track and report on the results, across multiple channels.

Role is best suited for a high achiever with proven ability develop B2B marketing programs both on the strategic and tactical level, who understands the how to holistically launch a demand generation campaign.

Responsibilities

  • Plan, create and manage a range of integrated, high-impact campaigns to support all products, solutions & verticals and drive email growth & engagement
  • Assist in developing email campaign strategy and plan that addresses the high priority initiatives and integrates with other digital marketing efforts
  • Execute email campaigns including development of email content, creating email lists, testing and sending emails, & reporting and optimization of email campaign results
  • Collaborate with SMEs and other internal stakeholders to create specific product/vertical campaigns
  • Align marketing with sales to ensure campaigns are synchronized with sales strategies and goals
  • Work with internal stakeholders/ teams to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement
  • Deliver reporting and analytics. Illustrate how marketing programs impact revenue; define and track key metrics, develop dashboards, deliver ad-hoc analyses as needed
  • Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices, training.
  • Maintain expert opinion on relevant email related regulation (CAN-SPAM, CASL, GDPR), through partnership with internal compliance officers, solution providers and independent research
  • Manage ongoing operations of email campaign program including campaign calendar, email production, performance & reporting
  • Ensure consistency with branding guidelines, tone & voice for all email communications

Qualifications

  • Bachelor’s degree in Marketing or relevant field
  • 3 – 5+ years of experience in a B2B analytical email marketing and/or marketing automation role
  • Understanding of both the email marketing program side as well as the technical side of marketing automation
  • Self-starter with ability to drive and manages projects independently
  • Strong analytical marketing skills to ensure regular testing, refining and optimizing email marketing campaigns
  • Strong email marketing skills, including experience with testing design, customer segmentation, tracking, and interpreting results
  • Excellent oral, written communication and online research skills
  • Good organizational and time-management skills
  • Skilled in developing, cultivating and managing relationships with multiple stakeholders internally & externally
  • Excellent project management and issue resolution skills
  • High attention to detail
  • Experience with Pardot (preferred) or other similar marketing automation system
  • Experience with Saleforce.com (preferred) 

Rewards

  • Competitive compensation
  • Excellent benefits including health, dental, vision, 401 (k), disability and life insurance
  • Fitness membership discounts
  • Generous paid time off policy including paid parental leave

Zayo is an Equal Opportunity Employer. Zayo does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Read Full Job Description

Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ApexLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • SalesforceCRM

Location

Our Boulder campus is located in the 29th Street Mall where employees can benefit from access to restaurants, retail, fitness and more!

What are Zayo Group Perks + Benefits

Zayo Group Benefits Overview

Zayo Group is committed to providing our employees with a benefits program that is both comprehensive and competitive. Our benefits program offers health care, dental and vision coverage, as well as financial secruity to our employees and their families.

Culture
Volunteer in local community
Partners with Nonprofits
B Strong, Greenhouse Scholars, A Precious Child, AMP the Cause, There With Care, Boulder Parks and Rec, and many more....
Friends outside of work
Eat lunch together
Open door policy
Diversity
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Flexible Spending Accounts (FSAs) enable you to put aside money for important expenses & help reduce your income taxes at the same time. Zayo employees can contribute up to $2,650 annually.
Disability Insurance
If you are out of work for an extended period or time due to a disabling injury or illness, disability insurance covers 60% of annual salary up to $5000 monthly maximum payout.
Dental Benefits
Dental exams can help you & your dentist detect problems in the early stages when treatment is simpler & costs are lower. Regular exams are an important part of maintaining your medical health.
Vision Benefits
The vision plan covers routine eye exams and also pays for all or a portion of the costs of glasses or contact lenses if you need them.
Health Insurance Benefits
Each person's health care needs are different. That's why our medical plan offers multiple options (3) so that you can choose the coverage level best-suited to your personal situation.
Life Insurance
Your family depends on your income for a comfortable lifestyle and for the resources necessary to make their dreams a reality! Zayo offers Basic Term Life and AD&D as well as supplemental insurance.
Wellness Programs
Team workouts
Do you love working out? So do we which is why Zayo offers access to group fitness sessions and company-sponsored events, such as the B Strong Ride.
Retirement & Stock Options Benefits
401(K)
Zayo Group offers a 401(k) plan through Fidelity. Eligible employees may join the plan as soon as administratively feasible after their date of hire and may contribute up to the IRS limit of $19,000.
401(K) Matching
Zayo matches 50% of employee contributions up to 4% with a cap at 2% match.
Child Care & Parental Leave Benefits
Generous Parental Leave
Zayo provide 12 weeks paid maternity leave, 2 weeks paid paternity leave, and 4 weeks paid adoptive/foster leave.
Vacation & Time Off Benefits
Generous PTO
Zayo employees receive between 0 and 25 days per year of paid time off based on years of service.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Zayo Group offers the option to elect Commuter Benefits which helps you pay for public transportation and parking costs while commuting to and from work using pretax dollars.
Game Room
Our game room includes Ping Pong, Foosball, Shuffle Board, Video Games.
Happy Hours
Happy hours are hosted twice monthly and include alcoholic and non-alcoholic options.
Parking
Parking is available at Zayo offices.
Recreational Clubs
Love sports? So do we! We offer a variety of options to get involved with your co-workers outside of the office.
Fitness Subsidies
We strongly believe that there is nothing more important than the health and well-being of our employees and families. To promote health and fitness, Zayo has partnered with GymPass.
Professional Development Benefits
Tuition Reimbursement
The tuition reimbursement program provides an opportunity for Zayo employees to further their education and to apply to be reimbursed for eligible education expenses.
Lunch and learns
Zayo is committed to providing opportunities for employees to expand and grow their knowledge base through lunch and learn sessions.
Promote from within
Mentorship program
More Jobs at Zayo Group81 open jobs
All Jobs
Finance
Design + UX
Dev + Engineer
HR
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Finance
new
Denver
Finance
new
Boulder
Operations
new
Boulder
Developer
new
Denver
Operations
new
Boulder
Developer
new
Boulder
Internships
new
Denver
Internships
new
Denver
Internships
new
Boulder
Internships
new
Boulder
Operations
new
Boulder
Internships
new
Boulder
Internships
new
Denver
Internships
new
Boulder
Internships
new
Boulder
Internships
new
Boulder
Internships
new
Boulder
Internships
new
Boulder
Internships
new
Boulder
Internships
new
Denver
Internships
new
Denver
Internships
new
Boulder
Internships
new
Boulder
Developer
new
Boulder
Operations
new
Denver
Internships
new
Boulder
Developer
new
Boulder
Operations
new
Boulder
Operations
new
Denver
Operations
new
Boulder
Operations
new
Denver
Operations
new
Denver
Finance
new
Boulder
Operations
new
Boulder
Operations
new
Denver
Operations
new
Denver
Sales
new
Boulder
Project Mgmt
new
Boulder
Sales
new
Boulder
Finance
new
Boulder
Operations
new
Boulder
Project Mgmt
new
Denver
Developer
new
Boulder
Operations
new
Boulder
Finance
new
Boulder
Finance
new
Boulder
Operations
new
Boulder
Operations
new
Denver
Operations
new
Boulder
Operations
new
Boulder
Operations
new
Boulder
Developer
new
Denver
Operations
new
Denver
Project Mgmt
new
Boulder
Finance
new
Boulder
Operations
new
Boulder
Operations
new
Denver
Finance
new
Boulder
Design + UX
new
Denver
Operations
new
Boulder
Product
new
Boulder
Operations
new
Denver
Marketing
new
Boulder
Project Mgmt
new
Boulder
Operations
new
Boulder
Marketing
new
Denver