Email and Marketing Automation Specialist

| Greater Boulder Area
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Join MakeMusic's team of passionate people looking to make a difference in the world of music technology!

The Email and Marketing Automation Specialist is responsible for creating email campaigns and automated messaging flows that engage, attract, and delight SmartMusic and Finale subscribers. In this role, you will be asked to build dynamic, data-driven emails that are responsive, render across email clients, and meet design expectations. You’ll be an expert in bulletproof buttons and client quirks, and you’ll work with the digital marketing and content teams to design and execute on messaging that serves our subscribers.

We’re looking for someone who will own the user journey and channel messaging strategy for all MakeMusic prospects, subscribers, and customers to drive purchase, retention, and engagement. You’ll have excellent attention to detail and will continuously look for new ways to take our email game to the next level.

In this role, you will:

  • Work with digital marketing and content teams in ESP to build automated messaging programs to onboard, nurture, and retain existing customers and subscribers
  • Create a robust experimentation program to help us quickly improve our efforts with statistically significant results
  • Use personalization to deliver the right message to the right person at the right time based on their persona, preferences, and behavior
  • Oversee development, testing, and deployment of responsive and accessible email promotions
  • Build and maintain content libraries and templates for re-use in future campaigns
  • Build campaigns that support new product launches, existing product upsell and cross-sales, and new market development
  • Track, analyze, and report on campaign KPIs with ESP and Litmus analytics, ensuring data integrity across all campaigns and programs

To be successful in this position, you possess:

  • Proven expertise and track record of driving revenue through marketing tools to create multi-step lifecycle automation, nurture campaigns, and complex customer journeys
  • Experience designing and coding responsive emails with an understanding of the differences between coding for the web and coding for email
  • Experience with testing/rendering software and email tools like Iterable, SendGrid, Responsys, etc.
  • Strong organizational and project management skills — capable of working on multiple projects simultaneously while meeting assigned deadlines
  • Self-starter and able to own various initiatives from start to finish
  • Interest and enthusiasm for keeping on the leading edge of email development constraints/opportunities
  • Ability to execute design direction and be open to feedback
  • Strong written and verbal communication skills and attention to detail
  • 2+ years running marketing automation or customer journeys
  • 1+ years of email development experience

Ideally, you also possess:

  • Basic understanding of SQL
  • Background in marketing for B2C or SaaS
  • Background in or passion for music and/or education

Benefits and Perks:

  • 100% company paid medical plan for employees with buy-up options as well as dental and vision insurance for employees (dependent coverage available)
  • $1,200/year fitness reimbursement to purchase any items related to healthy living
  • 3 weeks of PTO for all new hires; increase in PTO at various years of service
  • 4 week paid sabbatical for all employees after 7 years of employment
  • Stocked kitchen with snacks and drinks
  • Dog-friendly office
  • Music Studio for all to practice, jam, and record
  • On-site workout area access: treadmill, bike trainers, rowers, and full weightlifting gym with CrossFit equipment, with changing rooms and showers and towel service
  • Corporate discounts on gym memberships and top-brand gear
  • Beautiful North East Boulder, CO location
  • Flexible work schedule in a culture of trust

MakeMusic is an industry leader in interactive music learning, notation software, and virtual instrument technology. MakeMusic joined TrainingPeaks, Alfred Music, and TrainHeroic under the umbrella company Peaksware in beautiful Boulder, Colorado. Peaksware has been recognized as one of Outside Magazine's "Best Places to Work" six times and was voted #15 of 100 on Built in Colorado's "Best Places to Work" list! Through a unique approach to deliberate practice, each company within Peaksware develops software solutions and provides services focused solely on their respective markets to help guide people along their own journey of improvement and skill development. 

SmartMusic is an award-winning interactive music software that provides a deliberate practice environment for students in band, orchestra, and choir. With a subscription to SmartMusic, students have unlimited access to the world’s largest accompaniment library for all ages and skill levels, which includes thousands of pieces of music.

Most of the employees at MakeMusic are musicians and are passionate about both the work they do and the products they produce!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • ASP.NET CoreFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • InfluxdbDatabases
    • Google AnalyticsAnalytics
    • SigmaAnalytics
    • ModeAnalytics
    • FigmaDesign
    • MiroDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • Pivotal TrackerManagement
    • SkilljarManagement
    • Google SlidesManagement
    • Google DocsManagement
    • WordpressCMS
    • BufferCMS
    • SalesforceCRM
    • NetsuiteCRM
    • MailChimpEmail
    • IterableEmail
    • LitmusEmail
    • MozLead Gen

Location

Our newly opened Louisville, CO office is located near Highway 36 and McCaslin Blvd. This convenient location allows easy access whether you're commuting from Denver, Boulder, or Northern CO. The area boasts great restaurant and shopping options, as well as miles of trails to get out and explore!

An Insider's view of MakeMusic (A Peaksware Company)

How would you describe the company’s work-life balance?

The company encourages employees to take time for sports and fitness. The company also has a flexible schedule including work from home days, which makes it easy for me to handle my personal issues.

Yu

Software Engineer

What makes someone successful on your team?

My team is successful due to excellent communication, hard work, and collaboration among members. Similar to what's required for a successful band, we all strive individually to become better at what we do, as well as check our egos at the door. This allows us to support each other and the company in creating high quality software.

Teresa

Software Engineer

How do you make yourself accessible to the rest of the team?

I make myself available through regular weekly team meetings and weekly/biweekly one-on-ones. In addition to that, I keep my door open as much as I possibly can because we are dealing with customer problems in real-time. I never want a team member to feel like they can't approach me with a question or see my office as the principal's office!

Chad

Customer Support Manager

How do you collaborate with other teams in the company?

Releasing SmartMusic content involves collaboration with developers, licensing, marketing, product, customer teams and many others! Because so many hands are involved, we rely on common goals, frequent communication, and relationship building. We get to know each other, and talk openly about what everyone needs to do their jobs well.

Lindsey

Manager, Production

What are MakeMusic (A Peaksware Company) Perks + Benefits

MakeMusic (A Peaksware Company) Benefits Overview

We are proud to offer a well-rounded, comprehensive benefits package with fun perks to boot like an onsite gym, onsite music studio, quarterly events, and more.

Culture
Volunteer in local community
We partner with Adopt-A-County Road in Boulder, CO where we maintain a stretch of road by doing organized clean-ups twice a year.
Partners with nonprofits
We partner with Community FoodShare as well as the Longmont Humane society to help raise money around the holidays.
Open door policy
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Peaksware's Flexible First Program allows employees to choose from 3 flexible work strategies (RemoteFlex, HomeFlex, and OfficeFlex), based on which strategy best supports the way you like to work.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Instead of watching a video, Peaksware hosts live trainings with subject matter experts on topics such as Unconscious Bias. It's a great way to learn and engage with your colleagues!
Hiring practices that promote diversity
Peaksware's Talent Acquisition has invested time & money learning best practices about diversity sourcing and hiring to meet our team's needs. 2 members are Certified Diversity Sourcing Professionals.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
To help employees cover any deductibles, copays & out of pocket medical, dental, or vision expenses, employees are able to set aside pre-tax contributions of up to $2,850 annually (for CY 2022).
Disability insurance
Peaksware's disability insurance benefit is 60% of base monthly salary up to a $7,500 maximum monthly payout. Employees can opt into Short-Term and/or Long-Term insurance options to suite their needs.
Dental insurance
Peaksware utilizes Guardian as the plan administrator and network provider for our dental plans. There are two types of coverage available, the Value and NAP option.
Vision insurance
Peaksware utilizes Guardian as the plan administrator with two network options. Employees can choose either the Vision Service Plan (VSP) or Davis Network. You have the freedom to choose any provider.
Health insurance
If you are an active, regular full-time or part-time employee scheduled to work a minimum of 24 hours per week, you are eligible to enroll in the Company's benefit programs.
Life insurance
For your peace of mind, Peaksware provides Basic Life and AD&D insurance through Guardian for all benefits-eligible employees at no cost. Voluntary insurance is available for purchase at minimal cost.
Pet insurance
Peaksware offers Pet Insurance through Nationwide. Employees are able to choose from three levels of coverage with My Pet Protection so you can choose the level of coverage that fits your needs.
Wellness programs
Peaksware offers additional voluntary benefits such as Accident Insurance, Critical Illness Insurance, and Hospital Indemnity. We also offer Teledoc so you can get well with virtual care options.
Team workouts
Mental health benefits
Peaksware offers an Employee Assistance Program. The Guardian WorkLifeMatters EAP provides you and your family members with confidential, personal, and web-based support on a wide variety of topics.
Financial & Retirement
401(K)
The Peaksware 401(k), plan administered by Empower, offers both traditional & Roth investment options which are deducted from paychecks either on a pre- or post-tax basis, up to the annual IRS limit.
401(K) matching
Peaksware will match payroll contributions up to 5%.
Performance bonus
Our compensation philosophy aims to create fair and competitive salary ranges across all brands. Our rewards program seeks to incentivize high performing individuals who have grown within their role.
Child Care & Parental Leave Benefits
Generous parental leave
We provide 4 weeks of parental leave for primary and secondary caretakers.
Family medical leave
We provide up to 12 weeks of unpaid, job-protected leave to eligible employees.
Company sponsored family events
Peaksware's annual holiday party includes spouses and partners to celebrate with employees.
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
We host annual outings, including our holiday parties, summer family picnics, and onsite field day. What can we say...we have a lot of fun together, both in and out of the office!
Free snacks and drinks
Healthy (and less healthy) snacks can always be found in any of our kitchen areas.
Some meals provided
Lunch & Learns and meetings are catered, but we also offer a healthy subsidized lunch catered by Sifted, once a week in our Boulder office.
Company-sponsored happy hours
Teams frequent nearby spots for happy hours, but we also host them ourselves every Friday when other teams aren't already hosting happy hours in the common space.
Onsite office parking
Our Louisville-based offers ample parking for all employees.
Recreational clubs
Peaksware sponsors a coed softball league each summer.
Relocation assistance
Dependent upon the role and level, we offer varying amounts of financial assistance to new hires relocating to the area to cover moving and travel expenses, along with sharing local housing referrals.
Onsite gym
Professional Development Benefits
Job training & conferences
In addition to company-provided learning and development opportunities, the business also invests in job-specific training opportunities that heighten an employee's understanding in their role.
Lunch and learns
We host lunch and learn meetings on occasion.
Promote from within
Continuing education available during work hours
Customized development tracks

Additional Perks + Benefits

Not only do you contribute daily to making incredible products for end-users, but you can use them for free yourself; employees have access to free accounts from all of our brands.

Employees also have access to the Performance and Recovery Center (PARC), our onsite fitness facility which includes access to onsite private gender-neutral locker rooms and showers. Love commuting by bike? We have you covered with employee only access to secure, indoor bike storage. We also have a couple e-bikes if you'd like to get out for some mid-day fresh air.

If music is your passion, you'll have to check out our onsite Music Studio. Not musically inclined? Come support your wonderfully musically talented colleagues at the Live at 285 Open Mic nights, hosted in our beautiful onsite cafe that includes indoor and outdoor seating and lounge areas. It's a great spot to grab a drink (alcoholic or not) after a day in the office.

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