Uplight
Boulder, CO

Ecommerce Marketing Specialist

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Description

 

Do you dream about creating a more sustainable future? At Uplight, we are motivating energy users and providers to accelerate the clean energy ecosystem. Working with over 75 of the world’s leading electric and gas utilities, Uplight provides an end-to-end customer energy experience. Uplight delivers personalized experiences that customers have now come to expect–improving satisfaction, increasing revenue, reducing the cost to serve, and contributing to carbon reduction goals. We are in the process of obtaining our B Corp certification,  enabling us to put our values into action by not only making decisions for the benefit of our shareholders, but also for our customers, environment, employees, and community.

We are seeking an Ecommerce Marketing Specialist to join our team and help us achieve our ambitious goals for our business and for the planet.

Description Summary: 

Responsibilities include serving as marketing point of contact for utility clients, website and campaign configuration, review and approvals management, data management, quality assurance and deployment across our online Marketplace websites and digital marketing channels. You will work as a member of our Agile marketing team to stand up new online Marketplaces, increase on-site conversions and execute highly targeted marketing campaigns with an emphasis on email marketing.

In this role you’ll use your extreme attention to detail and your technical aptitude to build and deploy flawless campaigns to utility customers across a number of different accounts.  If you’re interested in learning marketing and e-commerce from the ground up, plus you have a passion for sustainability and teamwork, this job may be for you!

What you get to do:

  • Communicate effectively and proactively with utility partners as their primary marketing steward and point of contact. This includes sharing and soliciting feedback on marketing plans, content and updates; as well as fielding, directing and responding to inbound requests.
  • Conduct day-to day marketing operations tasks, including configuration, customization, quality assurance testing, data/list management and deployment of website content, marketing campaigns and post-purchase messaging
  • Manage and track utility approvals for new products, promotional participation and marketing content
  • Support planning, operations and website updates for sales and promos
  • Write tickets and project briefs for work to be completed by Marketing, E-Commerce, Reporting, Engineering and Product squad members
  • Support new client integrations with setup work in Shopify, Salesforce Commerce Cloud and Salesforce Marketing Cloud
  • Maintain hygienic email lists and develop customer segments to support a robust targeting and personalization strategy. Support utility-specific list transfers and opt-out management.
  • Employ and analyze A/B and multivariate testing of different content strategies
  • Collaborate with internal team members from Marketing, E-commerce, Partner Success and Customer Support squads on projects and issues

Skills and experience are necessary, but we hire on value alignment first, so if you feel you would be a good fit with us, still consider applying.

What you bring to Uplight:

  • You have 2-4 years of marketing experience and client facing interactions
  • You are a master multi-tasker and can pivot from one task to the next to meet aggressive deadlines and juggle the demands of multiple clients
  • You are an active communicator who can manage relationships with external clients and keep internal teams informed of new developments
  • You are great at prioritizing your to-do list based on level of importance
  • You have strong attention to detail
  • You love a good puzzle and can think through all the angles
  • You’re committed to learning and adhering to copyright, CAN-SPAM and other marketing-related legal requirements and best practices
  • You enjoy following (and improving!) operational processes
  • You are a go-getter. You take responsibility and run with it
  • You love to take on new challenges and are not afraid to teach yourself new things
  • You thrive in unstructured environments and use that flexibility to your advantage

Bonus Points:

  • Familiarity with HTML/CSS
  • Familiarity with Shopify, Campaign Monitor, Marketo, SalesForce Marketing Cloud, and/or other like email, marketing automation and e-commerce software

What makes working at Uplight amazing:

In addition to all the standard medical and dental benefits, that kick in Day 1, we:

  • Are proud to be over 300+ rebels with an important cause by helping to create a more sustainable planet.
  • Are committed to the environment, our employees, and our communities
  • Focused on career growth by following defined career ladders
  • Take our work and mission seriously and….we love to laugh!

In addition, we:

  • Provide a 401k Match
  • Have an innovative flexible time off policy
  • Keep you energized with plenty of food and drink

 

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What are Uplight Perks + Benefits

Culture
Volunteer in local community
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Fitness stipend
Onsite gym
Professional Development Benefits
Lunch and learns
Promote from within
Continuing education available during work hours

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