eCommerce Manager at Caliper Foods

| Greater Denver Area
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About the Job

We are looking for a D2C eCommerce Manager to lead Caliper’s website, https://trycaliper.com. Our website is the foundation of a rapidly growing CBD business, and we need an eCommerce manager to build, manage and optimize the site in order to reach both current and prospective consumers nationwide. The ideal candidate will be able to understand the customer’s journey on site, and be able to provide new and exciting ways to consistently improve the experience, founded in data.

As the D2C eCommerce Manager, you’ll work with the Caliper consumer team, including marketing and creative, and fill gaps in our website capabilities. You will report to the General Manager of Caliper Consumer Goods. You’ll take ownership of the website and cover everything from front-end optimization to back-end efficiencies, data analysis and expanding website capabilities.

 

What you’ll do:

  • Build, manage, and optimize Caliper’s D2C website

  • Own the customer journey from awareness to conversion to retention to win-back

  • Drive new customer acquisition strategies and cross-channel retargeting initiatives

  • Lead affiliate and programmatic marketing efforts

  • Design tests to identify optimization opportunities in paid channels

  • Hit or exceed ambitious growth goals with data-informed decisions, communication, and adjustments to the plan to keep on track

  • Create direct sales funnels to grow email marketing lists and maximize retargeting efforts using subscription and rewards program

  • Use surveys and other tools to communicate with customers to ensure products and services are within market and technology trends

  • Create weekly, monthly and quarterly reports — identify KPIs, develop dashboards, and interpret metrics to deliver sound, data-driven recommendations

  • Perform site-specific keyword research and competitive analysis

  • Manage other digital marketing programs where applicable

 

What we’ll love about you:

  • You are a process-oriented problem solver who can manage complex situations without panicking

  • You have a natural ability to collaborate well with others across the organization and thrive in a fast-paced environment

  • You recognize the importance of talking to people to get their buy in  so you can move projects forward without blowing anything up

  • You are a team player with a distaste for mercenaries

  • You are extremely organized in all areas of your life, from your closet to your communications

  • You are an emotionally mature adult who prefers to work with other emotionally mature adults

  • You possess an inquisitive, curious nature that views ignorance as an opportunity to learn or teach

  • You admit errors freely and quickly and move immediately on to improvement

  • You pride yourself on being a clear communicator in any format

  • Your time management skills put productivity influencers to shame

 

What you’ll love about us:

  • We are a company, not a cult. We expect you to put in an honest day’s work and then go home to your family. Fire drills are the exception, not the norm.

  • We are a team of competent, motivated, diverse, and decent adults.

  • We offer competitive compensation, 100% paid health benefits, 401k, sick leave, and a relaxed office environment.

  • We are a workplace of adults who value reasoned debate over political maneuvering. We try to do the right thing and, more importantly, we try to identify and admit when we don’t.

  • We offer flexible PTO for all full-time employees. We too value health, relaxation, and spending time with friends and family.

  • For more details on the culture we foster, visit: http://bit.ly/2F5zhPt

 

Qualifications:

  • 3+ years of experience in D2C eCommerce

  • Bachelor’s Degree in a business or technical discipline or related experience required

  • Proficient in Shopify, familiar with Iterable

  • Experience with affiliate marketing 

  • Experience leading performance marketing campaigns and fluent in direct response KPIs such as CAC, CPA, CPM, CVR, AOV, and LTV

  • Expert in Google Search Console, Google Analytics, Google Adwords, and Google Sheets.

  • Demonstrated ability to dive deep into data and pull out insights to inform decision making

  • Experienced in presenting data, compiling reports, and keeping stakeholders informed

  • Incredibly data-driven with “test & learn” philosophy

 

Compensation: $80,000-$110,000, depending on relevant experience

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • SqlLanguages
    • Google Apps ScriptLanguages
    • AirtableLibraries
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • TrelloManagement
    • WordpressCMS
    • CopperCRM
    • GmailEmail

Location

Located in industrial Commerce City, our offices are a quick 10 minute drive to Park Hill, Stapleton and RiNo.

An Insider's view of Caliper Foods

What’s the vibe like in the office?

We have a relaxed vibe with an incredible group of highly driven, fast-paced, no nonsense pros that get things done. We balance work and play, so that you feel at home at work and also kick butt at your job. At the end of the day we own up to mistakes, help our coworkers succeed, and attack every task harder than the last.

Nikki

Senior Brand Manager

What's the biggest problem your team is solving?

Working in a new and emerging industry requires a high tolerance of ambiguity that pushes us to use creative problem solving. We are all passionate about our opportunity to bring cannabinoid infused products to a wider audience in a safe and responsible manner using science as the cornerstone of our decision making process.

Drew

Senior Scientist

How has your career grown since starting at the company?

My managers, mentors, and peers have encouraged me to cultivate professionalism and helped me to facilitate a positive and productive working culture. In two short years, I was given the opportunity to move through the positions of Associate Scientist, Food Scientist, Senior Scientist, and finally to Quality Assurance Manager.

Paige

Quality Assurance Manager

What is your vision for the company?

We chose the name, Caliper, because we believe in measuring our success with proven and exact science. Everyone in the industry says they're the trusted partner. We actually prove it. We are a company, not a cult. We don't evangelize what we can't prove and we value process as much as outcome.

Jeremy

Founder & COO

What makes someone successful on your team?

We collaborate. Not just in a, “hey, let me bounce this idea off of you” kind of way. While we give credit where credit is due, it’s not about the credit – it’s about what we build together. We allow each other to make mistakes, and we all step in to help adjust course when necessary. We are all adults, and we trust each other to get our shit done.

Missy

Founder & Brand Director

What are Caliper Foods Perks + Benefits

Caliper Foods Benefits Overview

What you’ll love about us:
-A fast-growing company with a deep belief in the value of developing talent internally from within
-A group of sane, most rational executives who try their best to be decent human beings
-An environment where fire drills are the exception, not the norm
-We offer flexible PTO for all full-time employees
-We pay competitive salaries for all roles. For salaried employees, we also cover 100% of your healthcare premium
-For more details on the culture we foster, visit: http://bit.ly/2F5zhPt

Culture
Volunteer in local community
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Parking
Professional Development Benefits
Lunch and learns
Promote from within
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