Blue Moon Digital Inc. is a digital marketing agency with a team of experts who are prepared to help customers optimize their digital marketing programs.
 

Blue Moon Digital, Inc. is seeking a Display Media Strategist to be part of our agency.  The display strategist will be responsible for media planning and buying based upon client KPIs, as well as maintaining and analyzing campaign performance data. This role will also be responsible for assisting in department strategy development and processes.

Job Duties:

• Management of entire display campaign
  including; strategy, issuing RFPs, trafficking and reporting
• Develops and executes display media plans
• Creates and refines internal and client-facing performance reports
• Performs in-depth analyses of marketing campaigns
• Provides frequent progress reports regarding online marketing efforts and performance metrics to clients
• Presents recommendations to managers, clients and prospects
• Management of creative schedules
• Actively manages optimizations to assure client success
• Manages landing page optimization and tracking URLs
• Executes media plans within DSPs, networks, and managed partner relationships
• Research and present current industry trends and developments

Required Skills:

• Bachelor’s degree or equivalent work experience
• 3+ years with a digital or media agency, or in a similar role, with client-facing experience a plus
• Excellent Excel skills a must
• Understanding of traditional banners, mobile, video, social and cross device media tactics
• Quantitative analytical skills and aptitude
• Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
• Familiarity with conversion tracking methodologies
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers
• Experience with DSP platform ad operations 
• Excellent interpersonal skills, including strong written and verbal communication skills
• Ability to handle multiple assignments with effective resolution of conflicting priorities
• Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment
• Ability to work well in a team, to shine as an individual and to maintain a sense of humor
• DCM Fundamentals Certification a plus
• Familiarity with AdWords, AdCenter and Gemini a plus
• Prior use of research tools (ComScore, Nielsen, MOAT) a plus