Iterable
Iterable equips companies around the globe with the tools they need to establish long-lasting customer connections.
Denver, CO
Remote

Director of Release | Product Marketing

| Remote
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Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized and dynamic communications at scale—Iterable is built for marketers, trusted by engineers, and designed with intelligence. We know this space well: our product team built the growth systems that powered Twitter’s early success. We've surpassed $100M in ARR and have raised more than $340M  from top-tier investors like Index Ventures, Viking  and CRV, and hundreds of companies like Zillow, SeatGeek, and Box rely on us to captivate their many millions of users.

Iterable's momentum grows daily and there has never been a more exciting time to join the team! We've been recognized as one of the Best Places to Work - SF for three years running and we have also made Best Places to Work - Denver for 2020. In addition, Wealthfront ranked us in the top 10 on their 2020 Career Launching Companies List and we’ve earned ourselves a top 20 spot among the SaaS 100. Lastly, we have a nationwide presence with offices in San Francisco, New York, and Denver, plus our first international office in London.

The Role:

We’re looking for a talented, experienced leader to lead and grow our Product Marketing Release function. You will be responsible for building and managing a 5-star team, helping to define our innovation narrative with compelling, differentiated messaging and strategy. You have a deep understanding of the customer journey for B2C marketing buyers, and you will bring the stories of how Iterable transforms leading brands. You will ensure our narrative is reflected at every customer touchpoint.

Position Details:

  • Lead, motivate, mentor, and grow the product marketing team ensuring they are successful in their roles
  • Be the expert and spokesperson for Iterable’s products and innovation, use cases, and the markets in which we compete, internally and across external press and analyst relations channels
  • Create and execute GTM & Launch plans for new features and releases and lead the New Product Introduction process across the company
  • Develop messaging, positioning, buyer personas, product presentations and key content for product launches
  • Collaborate with marketing leaders to create and socialize company messaging and positioning upholding the company voice and personality
  • Oversee the development and execution of launch plans for new product initiatives, working closely with product, PR, sales, support, and the rest of the marketing team
  • Be a trusted partner to the product team and relay customer, sales and market insights that inform product roadmap decisions and strategy
  • Partner with the product and growth teams to improve the end-to-end user experience including funnel optimization, new feature development, and customer engagement
  • Stay up-to-date on the competitive landscape to ensure that the team can communicate key differentiators of our products and identify opportunities for future growth
  • Work closely with the demand generation team to design campaigns that position Iterable as the solution for B2C growth marketers to engage and retain their customers

The Ideal Candidate Will Have:

  • Required: Experience in product marketing release for a high-tech,  MarTech SaaS company ideally targeting Marketing buyers
  • Strong understanding of the world of email and cross-channel engagement
  • Experience hiring and managing Product Marketing Managers
  • A product marketing thought leader—deep experience in pricing, segmentation, and packaging
  • Proficient at analyzing competing products and strategies, and using those insights to anticipate competitive directions and to identify opportunities for innovative positioning and messaging
  • Track record of producing a range of marketing assets, including product demo videos and sales pitch-decks
  • A collaborative and confident leader with a natural talent for speaking in front of internal and external audiences.
  • Ability to flawlessly execute multiple concurrent projects and guide others to do the same
  • High energy, self-motivated and thrives in a fast-growing company

Perks & Benefits:

  • Paid parental leave
  • Great compensation packages, meaningful equity, & 401(k) plan
  • Medical, dental, vision, & life insurance
  • Balance Day (First Friday off every month)
  • Fertility & Adoption Assistance
  • Paid Sabbatical
  • Flexible PTO
  • Daily lunch allowance
  • Monthly Employee Wellness allowance
  • Quarterly Professional Development allowance
  • Pre-tax commuter benefits
  • Complete laptop workstation

We've rethought traditional workplace planning and are looking to strengthen belonging, innovation, productivity, and happiness whether it's in an office, from home, or a hybrid of the two. As such, we've moved to a single geographical compensation band for all of our employees (the San Francisco Bay Area market for the US, London for the UK).

For Colorado-based employment: The minimum salary for this position is $161,700/year. The compensation package includes equity, plus a range of medical, dental, vision, financial and other benefits. Additionally, perks such as daily paid lunches and generous stipends for health & fitness and learning & development, among others, are included.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy.

PLEASE NOTE: This role eligible for remote work within the United States only.


Last Update: 06/15/22


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Where we are

Our office is right on 16th Street Mall with easy access to all of Downtown!

Technology we use

  • Engineering
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    • SqlLanguages
    • SwiftLanguages
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    • ReactLibraries
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    • AWS (Amazon Web Services)Frameworks
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What are Iterable Perks + Benefits

Iterable Benefits Overview

-Health Insurance
-Dental Insurance
-Vision Insurance
-Life Insurance
-401k (no company contribution at this time)
-$10/day lunch stipend Monday-Friday
-Generous wellness/fitness allowance of $160/month
-Generous professional development allowance of $300/quarter
-Flexible vacation policy
-Paid Parental leave of 12-weeks
-Pre-tax commuter benefit (no company contribution at this time)
-Automatic $50/month reimbursement for personal phone/data use
-Calm.com app Premium membership

PLUS Office Perks Including:
-Unlimited coffee, drinks, and snacks
-In-office culture bonding events once a month
-In-office lunchtime Yoga and Pilates 2x a week
-Adjustable sit/stand desks
-Free secured bike parking
-Onsite gym facilities
-24/7 Access

Culture
Volunteer in local community
Our internal volunteer group is called Charitable. We've supported a variety of local non-profits varying from environmental cleanup to preparing food at shelters.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
One of our Denver employees started an employee group called ZenIt. With Balance being a Core Value at Iterable, ZenIt provides a community dedicated to practicing medication during work hours.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
We have pilates and yoga in the office once a week each. In addition, twice week team meditation sessions.
Mental Health Benefits
• Spring Health: A care navigator for mental health services and resources. • Headspace: Access to meditation made simple • Calm Premium Membership • Quit Genius • Balance Day (first
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Bonus plans vary based on team and role.
Match charitable contributions
Iterable will match all charitable contributions*. In special cases, Iterable will donate 2x the amount of charitable contributions made. *Charitable matching subject to matching cap
Child Care & Parental Leave Benefits
Generous Parental Leave
12 weeks of parental leave is the standard for all parents, subject to additional time if needed for the birth parent (flexible work policy).
Flexible Work Schedule
Remote Work Program
97% of all Iterators are eligible to select between three work modes - In-Person, Remote, and Flex. Work modes can be adjusted on an annual basis.
Family Medical Leave
Adoption Assistance
Eligible adoption and fertility-related expenses will be reimbursed up to a lifetime maximum of $10,000.
Return-to-work program post parental leave
Company sponsored family events
Iterable has a couple of events throughout the year that involve spouses and children.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Iterable's vacation policy is unlimited and flexible (all PTO must first be cleared by a manager).
Paid Volunteer Time
Iterable asks all employees to spend at least 5 working hours in a volunteer role throughout the year. If you have a charity you would like us to help out, let us know!
Sabbatical
One month paid time away after four years or five weeks paid time away after five years (plus $2k towards airfare).
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
All employees have the ability to expense lunch or groceries at $50/week ($200/month).
Game Room
We have Ping Pong, Pop A Shot, and a variety of other games and areas to relax and get away from your desk!
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
There is onsite paid parking in the building however the employee will have to contact the building for availability.
Pet Friendly
Fitness Subsidies
Iterable has a Fitness and Wellness stipend of $120 per month that covers a variety of health and fitness services and activities.
Home Office Stipend for Remote Employees
New Hire Work From Home $500 Allowance towards setting up your home office (examples: standing desk, air purifer, office supplies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
This program endeavors to empower today’s employees to grow into tomorrow’s leaders by pairing mentees with experienced members of the Iterable community.
Continuing Education stipend
Iterable offers a quarterly Professional and Personal Development stipend of $300. You can use this on a variety of professional and personal trainings either in the classroom or online.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

When it comes to company culture, our answer is simple: prioritize people. From day one, our founder, Andrew Boni, recognized that Iterable’s core purpose revolved around people—to enrich the relationships between consumers and brands, to empower the marketers who create experiences, and to unite a team capable of bringing such a vision to life.

Our intention is to design a workplace that fosters a culture of belonging, no matter the work mode or circumstance. Our perks and benefits reflect this commitment.

An Insider's view of Iterable

How does your team reward individual success?

Being a product engineer, it’s so rewarding to see customers use the features I've worked on. We're really pushing to add new features and grow the experience on Iterable. It's fantastic to hear feedback from our support and sales teams of how much customers appreciate the features we've worked on and released!

Jeffrey

Software Engineer

What's the biggest problem your team is solving?

Iterable is helping marketers wade through the endless sea of customer data to create exciting and engaging experiences for their consumers. The primary channel we do this in is email—but we're a cross-channel platform allowing for marketers to also manage mobile push, in app, and social media as well.

Kevin

Senior Manager, Growth Sales

What makes someone successful on your team?

In one word, curiosity. I think we’ve done an amazing job of hiring really smart people, but what gives us the edge is everyone’s curiosity and desire to learn. Our people are successful because they want to find answers and grow their knowledge set every day. Luckily, we are an incredibly collaborative team, so it’s easy to learn from our peers.

Lindsey

Enterprise Customer Success Manager

How do your team's ideas influence the company's direction?

Iterable is a great place for anyone who is not just satisfied with the status quo, but who works hard to drive things forward. A recent example of how we influenced the company’s direction is our quarterly Engagement Survey. Our HR team works with managers to set initiatives to increase engagement and make Iterable an even better place to work.

Sara

VP of People

How would you describe the company’s work-life balance?

Iterable embodies balance as one of our core values. Our company does a great job of promoting this balance through various stipends to promote health and wellness. One of the reasons I have enjoyed my time here so much is the encouragement that this company gives its employees to try new experiences both at work and in their personal lives.

Dan

Senior Director, Operations

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