Director, Product Marketing

| Greater Denver Area
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Overview

The FWI Marketing team is looking for an experienced Director of Product Marketing to lead a team of product marketers in clearly articulating, through market-facing collateral and our website, how their pain points map to our business value and product positioning/benefits. This team will also drive effective product launches, ensuring the market understands how we have increased the business value of our products and services. The successful candidate for this role will lead efforts to continually test our marketing strategy and refine it in order to ensure that our go to market efforts are continually more effective in connecting with our target audience.  

 

This position will lead a team of individual contributors, as well as contributing to the success of our business individually. The role is located in our Denver, CO office, and reports to the Chief Marketing Officer. This role includes an estimated ~20% travel.

Responsibilities

  • Build, mentor, and lead a team of world-class product marketers. Create a culture of results-orientation, quality, and high velocity in a team environment that people love to work in
  • Clearly articulate our offer, its business value, how it answers customer pain points, and how it is unique and differentiated from competing offers through top quality marketing content
  • Focus on execution, impact, and measurability – continually refactor efforts to improve
  • Maintain a continual connection to our customers and prospects through such vehicles as interviews, focus groups, and interaction with the press/analyst community.
  • Create and maintain awareness of competing offers in our market, and how we stack up

Qualifications

Requirements for Success:

  • Experienced Product Marketing leader who has built and developed product marketing teams in a cloud world with exemplary focus on results, culture, and values. The successful candidate is the kind of leader has delivered undisputable business results - while fostering the kind of environment that people have loved working in.
  • Unparalleled ability to perform as an individual contributor as needed, personally able to take on efforts including (but not limited to) market sizing, market segmentation, customer persona definition, messaging/positioning development, competitive positioning, pricing, packaging, product launches, and market research.
  • Results orientation with strong ability to create high quality, customer-facing content including web content, presentation material, solution briefs, and sales enablement collateral
  • Proven ability to quickly understand complex issues, and make difficult things easy to understand for others
  • Demonstrated ability to build and maintain relationships with sales and product teams
  • Experience in a fast-paced startup environment with a high degree of change
  • Bachelors Degree in Marketing, Computer Science, Electrical Engineering, or related field
  • 8+ years professional experience in product marketing, partner marketing, or product management, with 4+ years managing individual contributors in a tech environment.

Helpful for Success:

  • Experience working in a high growth software startup environment
  • MBA preferred. Pragmatic marketing certification a plus.

The compensation package will be aligned to each candidate’s experience and qualifications. All applicants must be authorized to work in the United States.

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Location

Our office is in the trendy Golden Triangle area, steps away from museums, galleries, restaurants, cafes, bars, and public transportation.

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