Director, Pricing, Packaging and Market Intelligence
Director, Pricing, Packaging and Market Intelligence
Marketo is looking for an exceptional product marketing leader to join our team. You are a critical member of Marketo Product & Portfolio Marketing with key responsibilities including the development and implementation of product pricing / packaging, competitive research and positioning, and business analysis supporting these disciplines. You possess a record of success in these disciplines, delivering measurable results. You thrive in a team environment and work enthusiastically with colleagues outside the immediate team to achieve company goals. You also effectively mentor and coach direct reports to enable their success.
Duties & Responsibilities
- Manage a small team of pricing/packaging, competitive and business analysts responsible for:
- Developing and driving pricing and packaging strategy across product and service lines (existing and new GTM)
- Managing pricebooks and process for creating and maintaining SKUs within pricebooks
- Creating reports and dashboards (e.g. pipeline, product, revenue) across multiple systems
- Creating sales tools to assist in the pricing and quoting process
- Working cross-functionally (Sales Ops, Finance, IT, Legal, Estaff) on company-wide pricing initiatives (e.g. increasing ARR, Win Rate, Xsell)
- Enabling customer-facing teams to price solutions and substantiate ROI to prospects and customers
- Providing deal support for Sales and Finance
- Researching key competitors, developing competitive positioning and enabling customer-facing teams on competitive strategy and materials
- Manage and drive internal Competitive Center of Excellence
- Exude high executive presence and proven ability to present and gain approval from Executive Leadership on pricing models, analyses
Essential Skills, Experience & Education
- 8+ years in strategic and analytical role (PMM, PM, business analyst/consultant/operations) or similar at a business applications SaaS company (preferably Marketing or Sales applications)
- Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
- Highly skilled at analytical decision-making; ability to evaluate business issues and resolve problems; ability to develop and write a business plan
- Proficient with developing models and analyzing data in Excel
- Excels at gathering intelligence from data, present findings and decisions, influence stakeholders and execute on initiatives
- Works effectively across organizational lines, commands respect, and influences without authority
- Excellent oral and written communication skills
- Bachelors degree required
Nice to have
- MBA from a well-regarded institution, considered a plus
- Experience with BI tools a plus
- Experience with CRM a plus
- Experience with CPQ tools a plus
Marketo is an equal opportunity employer