Job Description

The Director of Product Marketing is responsible for developing and telling a story about an organization's capabilities with regard to a particular vertical or sub-vertical segment. He or she creates the industry marketing strategy and plan on behalf of an organization, coordinates a variety of marketing execution resources to carry out the plan and ensures that sales resources understand the industry.

Roles/Responsibilities

·         Develop and leverage an in-depth understanding of customer needs within the segment

·         Define the market opportunity for an industry and categorize what form of solution should be promoted (product/service, marketecture, bundle or integrated)

·         Monitor industry trends (e.g. industry regulations, technology trends, macroeconomic conditions, business processes, challenges) and terminology, and act as an industry subject matter expert

·         Write or curate content in the industry vernacular (e.g. playbooks, case studies, blog posts, sales training materials)

·         Understand the demand type within an industry (new concept, new paradigm, established market)

·         Map out the customer buying process; isolate nuances and specific buying patterns

·         Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge

·         Identify target accounts within the industry

·         Build relevant content for industry inbound and outbound marketing activities

·         Collaborate with a formal sales enablement function, industry solution specialists and/or sales operations on a well-defined sales enablement plan

·         Perform competitive analysis to identify opportunities for growth and impending risks

Skills & Requirements

Requirements:

7+ years of experience

3 years of product marketing experience

Software experience

Insurance industry experience a plus