Sovrn
Sovrn is dedicated to helping content creators do more of what they love and less of what they don't
Boulder, CO

Director, Product Marketing - Commerce at Sovrn (Greater Boulder Area, CO)

| Greater Boulder Area
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About the Job

Sovrn is seeking an experienced Director of Product Marketing to help expand our commerce and merchant focused offerings as well as lead a team in a highly collaborative and positive manner. Your role will be to help position and market Sovrn to merchants as well as publishers and content creators. You will be responsible for business impact by driving long-term revenue growth and building trust with our merchant partners.

Reporting to the VP of Marketing, you’ll work hand-in-hand with the product, marketing, sales, and customer success teams to lead product launches, amplify product messaging, and promote our products. You’ll be an authority not just on our products but on our target segments, our competitors, and our industry.

What you’ll be doing:

  • Go-to-market planning & execution. Lead the launch planning for new products and significant new features, ensuring the product has the functionality it needs to succeed and launch activities are coordinated to enable rapid market traction.
  • Competitor analysis. Identify our actual and potential competitors and evaluate their strategies, pricing, and positioning. Assess their relative strengths and weaknesses and devise counter-strategies.
  • Sales enablement. Provide training and build content, assets, and tools including sales presentations, platform demos, and competitive briefs.
  • Product collateral and marketing content. Develop sales materials and support demand generation and content marketing campaigns with deftly-crafted content that resonates with target verticals and personas.
  • Market and buyer intelligence. Deeply understand Sovrn’s buyers in each segment, how they buy and their buying criteria; use this knowledge to inform product messaging, brand differentiation, marketing content and sales training.
  • Product evangelism. Serve as a subject matter expert and effectively communicate Sovrn’s value proposition to a variety of personas including customers, prospects, industry analysts, and the press.
  • Build and lead a product marketing team and provide them with mentoring and coaching.

About You

You learn like it's your job—because it is. You ask questions, and you don't settle for unsatisfying answers. When you come across a problem, you devise a solution, and then you start working on a back-up solution that anticipates future problems. You are obsessed with growth and building things while not being afraid to get your hands dirty. And you are a natural hustler with a contagious "can-do" attitude. You're comfortable collaborating with—and seeking out—everyone from graphic designers to data engineers, because you know that there's insight to be found everywhere. Above all, you're not afraid to take responsibility for guiding your projects from start to finish.  

This successful candidate will have:

  • Demonstrable success in B2B product marketing (or similar transferable experience), preferably at an enterprise SaaS company
  • Relevant industry experience (e.g. advertising technology, partner relationships, affiliate marketing)
  • A strong leader with experience building and managing a strong team of marketers while also passionate about the team’s continuous learning, development and growth.
  • Excellent written and presentation skills (public speaking skills strongly desired)
  • Expert storyteller, skilled at crafting engaging presentations that distill complicated concepts into succinct and straightforward narratives
  • Can quickly synthesize product features into understandable and compelling messaging
  • Comfortable speaking to new prospects and existing clients directly
  • The ability to prioritize, focus, and execute on goals
  • Can start multiple projects at the same time and pursue them to show continued growth
  • Strong analytical skills for analyzing products, competitors, and market dynamics
  • Demonstrated passion for product marketing and articulating customer value
  • A high degree of comfort interpreting results and communicating insights effectively
  • A strong sense of ownership and entrepreneurial spirit

This position reports to: VP, Marketing

Location: Boulder, Colorado or Remote Colorado

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of accountability impact, and the ability to thrive in a fluid and collaborative environment. We expect you to learn new things in this role, and we encourage you to apply if your experience is close to what we're looking for.

About Sovrn

Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York, San Diego and London. 

With thousands of customers deploying advertising, affiliate marketing, and data products across 40,000 websites, Sovrn reaches over 300 million active consumers across more than 11 billion pageviews every day. Sovrn has been a leader in online publisher technology since its founding and has been recognized by IAB, JICWEBS, and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't.

Sovrn Core Values: Candid, Customer Empathy, Learning, Scrappy, Second Order Thinking

Compensation and Benefits

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate compensation range for this role in Boulder, Colorado is $140,000 - $170,000, including base salary and any related bonuses or commissions. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications and geographic location.

Sovrn offers a full slate of benefits from competitive salaries, stock options, medical, dental and vision coverage, short and long term disability, life insurance, 11 paid holidays, flexible vacation, commuter benefits, a 401(k) plan and match, and a paid parental leave program.

Equal Opportunity Employer 

Sovrn is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. 

Recruitment Agencies

Sovrn does not accept agency resumes. Please do not forward resumes to our jobs alias or Sovrn employees. Sovrn is not responsible for any fees related to unsolicited resumes.

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Where we are

We are in a brand new building, close to breweries, restaurants and coffee shops. Easy to get to, plenty of parking and the bus stops right out front.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • MeteorFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
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What are Sovrn Perks + Benefits

Sovrn Benefits Overview

We have a choice of health and wellness plans that meet your needs, including medical, dental and vision. Take advantage of a flexible vacation policy, flexible working hours and paid parental leave. Enjoy catered lunch every other week, along with breakfast to start your Friday mornings. Be part of a passionate and high growth culture, work with great people and make an impact on Sovrn's future and direction. Did we mention Raccoon shirt Friday's?

Culture
Volunteer in local community
Sovrn participates in local volunteer activities such as Meals on Wheels, OutBoulder, Community Gardens, I Have a Dream Boulder.
Partners with Nonprofits
Sovrn partners with non profits such as Out Boulder, Community Gardens, I Have a Dream Boulder, Meals on Wheels.
Friends outside of work
Eat lunch together
Intracompany committees
Sovrn has Diversity Equity and Inclusions committee, events committee, well being committee and a world class customer services committee that are cross functional throughout the business.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Sovrn has a diversity in the management, director and leadership positions but we can always get better! We have a DEI Recruiting and Talent committee that focuses on ways to grow.
Unconscious bias training
Sovrn partners with Strata to offer unconscious bias training along with psychological safety, along with teaching this in our interview training.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We have a diverse DEI Counsel and 4 DEI Subcommittees to focus on resources for our teams.
Hiring Practices that Promote Diversity
Sovrn has done a great job focusing on best practices when it comes to promoting diversity. To initial kickoff with managers /teams, having a recruiter that thinks diversity first.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Sovrn team fitness initiative include sponsoring employees in the Boulder Boulder, In House Yoga, cycling at lunch, rock climbing or playing basketball.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Sovrn's 401K retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Sovrn. provides employees with a 401(k) matching plan.We match 50% of contributions up to 4% of an employee's annual gross pay.
Company Equity
Sovrn offers stock options for all new hires, including a vesting over a 4 year period.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Culture of Learning and Career Advancement. Awesome people!

An Insider's view of Sovrn

How would you describe the company’s work-life balance?

Our Reliability Team works incredibly hard, however….personal life comes first. One of the reasons is that we have incredible managers that realize that we are humans. We work hard but when we are off, we are off!

Laura

Sr. Site Reliablity Engineer

What does your typical day look like?

No two days look the same, but I mean that in a good way! At Sovrn, people are given the ability to step outside the confines of their job description and engage cross-departmentally. Sovrn is a great place to work for people who love to learn and challenge themselves.

Hanna

Sr. Director, Marketing

How does the company support your career growth?

I always wanted to move into management one day. When the opportunity presented itself earlier than I was ready for, the leadership supported me to ensure that we were successful. I can't imagine having grown without them.

Stacey

Manager, Software Engineering

How do your team's ideas influence the company's direction?

Great ideas can come from everybody with the right support and space. To this end, we hold an Innovation Week quarterly for all engineers. We aren't afraid of trying new tech, as long as it delivers customer value. We encourage creativity with a collaborative environment, POCs during planning phases, and aggressively maintaining tech debt.

Jesse

CTO

What are some things you learned at the company?

Our onboarding is phenomenal for new employees, helping educate new hires about the entire adtech industry in addition to the specifics of their role, illuminating their place within the larger ecosystem. The office has a fun, collaborative atmosphere that encourages a strong balance between work and health.

Cody

Team Lead, Quality

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