Director of Organic Media

| Greater Denver Area

Description: 

The Director of Organic Media is responsible for the creation, set up, and Organic Media/SEO strategy formulation of Booyah’s new Organic Media department. The Director of Organic Media will ensure department goals for client acquisition, client retention, and department profitability.
The Director will hire a qualified team of experts/support staff to deliver the best results possible to Booyah’s clients. The department will drive more traffic, sales, and leads to Booyah’s clients’ sites and pages through organic content marketing and technical SEO. The Director of Organic Media is responsible for the creation, implementation, and analysis of organic programs and campaigns. They play a lead role in all off-site and on-site organic media projects, working in tandem with Booyah’s lead Account Director on each project.

Areas of Responsibilities:

  • Spearheads all activities of the Organic Media department and leads the direct recruiting, hiring, and supervision of supporting personnel
  • Accountable for the performance of the content optimized through the initiatives of the Organic Media department
  • Sets quarterly and yearly department performance targets
  • Ensures all content and technical SEO campaigns are run within the given budgets and deadlines
  • Mentor team members by training and guiding. Developing junior staffers into senior experts
  • Identifies skill gaps in the Organic Media department and work with the HR department in filling these positions with suitable candidates
  • Determine the strategic direction of content campaigns for client accounts. Ensure these strategies are in line with the business’s overall goals and objectives in order to attract the anticipated value. The formulation of Organic Media strategies is done in conjunction with the Director of Paid Search, Director of Display, Director of Paid Social, Account Directors, and other relevant stakeholders
  • Reviewing our clients’ content on a regular basis to identify opportunities, points of improvement, and creative solutions for our clients’ Organic Media programs
  • Attends relevant events for the purpose of gathering new skills that will give Booyah and our clients a competitive edge
  • Conduct relevant Organic Media/SEO research of our clients’ content and take a data-driven approach in the creation of audience profiles. Based on the findings, prepare and lead content pitches and other strategy proposals
  • Scope and employ the use of several measurement platforms such as Google Analytics and Google Search Console to identify trends, issues, and opportunities
  • Conduct audits and collaborate in the measurement of the effectiveness of Paid Search activity by applying relevant monitoring tools
  • Join and participate in new business pitches and will come prepared to each opportunity with a solid plan of strategy

Background/Requirements:

  • 5-7 years of hands-on experience in organic content & technical SEO management for clients. Needs a strong knowledge of both the content marketing & technical aspects of SEO strategy
  • 1-2 years of experience mentoring and leading a team of Organic Media & SEO experts
  • Experienced in strategy planning, execution, and optimization best practices in Organic Media and SEO with an understanding on how organic media can directly or indirectly influence website traffic and other media
  • Experienced in developing, documenting, and implementing new processes to ensure department efficiency and consistency
  • Superior analytical skills and strategic thinking – you’re strong on both IQ and EQ, as adept at reading data as you are at reading clients
  • 1-2 years of people management experience or equivalent professional training
  • Experienced in communicating complex strategic recommendations and plans effectively with C-level client contacts
  • Strong and highly proactive communications skills
  • Proven project management and performance management skills – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate effectively
  • A passion for analyzing data and a strong knowledge of Google Analytics, Campaign Manager, Webmaster Tools, Tableau and other tracking platforms
  • Knowledge of website development, pixel placement, and complex tracking and attribution needs

Nice to have:

  • Bachelor’s degree in Marketing or related field
  • Previous agency or multi-client consulting and management experience
  • Proven experience starting a new department from scratch, and/or increasing profit and revenue for an established Organic/SEO department
Read Full Job Description

Technology we use

  • Product
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • TeamworkManagement

Location

Booyah is located in the INDUSTRY building in RiNo. Just north of downtown, we’re surrounded by best in class restaurants, breweries, and street art.

An Insider's view of Booyah Advertising

What are some social events your company does?

Booyah hosts a variety of company-wide events throughout the year including ski day, Rockies game day, kickball tournaments, golf tournaments, lunch lotto, Halloween and Holiday parties. These events give us an opportunity to cultivate relationships across the agency and create lasting memories.

Kaitlin

Account Director

How do you collaborate with other teams in the company?

Collaboration is one of the most important aspects of my job working on the analytics team. I enjoy the comradery of working with everyone at Booyah from the CFO to an entry level Coordinator. My days are spent in meetings or working side by side with the teams to build concise reports to better streamline client communication.

Tyler

Visual Data Analyst

How does the company support your career growth?

I have been given every opportunity to grow my career at Booyah whether it be through working on bigger, higher profile, clients or owning agency initiatives such as building our summer coordinator program.

Kevin

Search Strategist

How do you make yourself accessible to the rest of the team?

I host monthly roundtables for the agency where I share new product releases, alpha & beta opportunities, and cover a variety of social topics. These meetings are always followed by Q&A. I also host regular social training sessions. Outside of these formal Q&A opportunities, my favorite way to be accessed is by a simple drop by at my desk!

Bailey

Director of Paid Social

What kinds of technical challenges do you and your team face?

One of the biggest technical challenges that the Amazon team faces is the lack of software solutions that help scale and improve the service of clients. This challenge is also a great opportunity, as our team gets to pioneer new ideas and concepts to help solve for this problem in creative and innovative ways.

Andy

Director of Marketplace Services

What are Booyah Advertising Perks + Benefits

Booyah Advertising Benefits Overview

Booyah is proud to offer best-in-class perks & benefits to our employees. Booyah offers a no-cost health insurance plan (and several upgrade options), life insurance at 2x salary, short-term and long-term disability insurance, maternity/paternity leave, and a company cell phone plan. Booyah also matches 50% of employee 401k contributions up to 5% of gross salary. Other amazing perks are subsidized meals, free parking, charitable donation matching, work-from-home opportunities and unlimited PTO after your first year. BOOYAH!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Booyah offers health insurance starting at no cost to the employee.
Life Insurance
Booyah offers life insurance starting at no cost to the employee.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Booyah provides employees with a 401(k) matching plan. We match 50% of contributions up to 5% of an employee's annual gross pay.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of maternity leave, 8 of which are offered at 100% pay, the last of which are 60% pay. Booyah also provides 3 weeks of paternity leave.
Flexible Work Schedule
Booyah provides employees with a flexible work schedule that includes core hours.
Remote Work Program
Our remote work program includes work from home. Teams can work remotely 1 day per week, and work remotely on occasion as needed.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Booyah hosts team outings and company outings throughout the year.
Game Room
Our game room includes Ping Pong, Foosball, and Darts.
Happy Hours
Happy hours are hosted at team's discretion.
Parking
We offer employees free parking.
Pet Friendly
Booyah's pet policy is dog friendly daily.
Recreational Clubs
Booyah participates in annual kickball tournaments and ongoing recreational leagues.
Professional Development Benefits
Job Training & Conferences
Booyah offers employees professional development opportunities like onsite training courses. We also offer the ability to attend job-related conferences and seminars.
Lunch and learns
Booyah Advertising hosts lunch and learn meetings once per quarter.
Promote from within
Mentorship program
Our mentorship program includes Leadership mentoring.
More Jobs at Booyah Advertising8 open jobs
All Jobs
Marketing
Operations
Marketing
new
Denver
Operations
new
Denver
Marketing
new
Denver
Marketing
new
Denver
Marketing
new
Denver
Marketing
new
Denver
Marketing
new
Denver
Marketing
new
Denver