Director of Digital Advertising
About Curable:
You probably know somebody with constant back pain. Or maybe migraine headaches, knee pain, neck pain, or fibromyalgia. You may even have one of these conditions yourself. That wouldn’t be surprising, considering there are an estimated 100 million American adults who suffer from some form of chronic pain.
Curable (www.curablehealth.com) is a tech startup on a mission to provide widespread access to safe and effective solutions to chronic pain. Over the past decade, researchers all over the world have continued to present evidence that our brains play a major role in the persistence of physical pain, that our brains are highly adaptable, and that our brains can actually learn how to decrease or altogether stop the feeling of pain. Curable makes a software app that bottles up all of this research and delivers a therapy program to people with chronic pain. As one of our users puts it, “It’s like physical therapy for your brain.”
Position Summary:
We are looking for an energetic, mission-driven paid media specialist to join our team. There are so many people out there who could benefit from Curable. Our Director of Digital Advertising will be responsible for finding them. The primary responsibilities of this role will be to:
- Build and manage Curable’s new member acquisition efforts across platforms such as Facebook, Instagram, and Google.
Continually test new creative types, audiences, landing pages, and publisher features to ensure that people receive what resonates with them.
- Take the lead in proposing and developing new digital outreach channels as Curable grows into the future.
Since Curable is still in its early stages, this role offers the opportunity to make a huge impact on our company strategy and product roadmap. The role will continue to evolve as the company grows, potentially offering many different career paths.
The Ideal Candidate Is:
- Passionate about understanding the needs of our wonderful potential customers
Experienced in working with data and analytics to deliver the optimal media mix
Humble, open-minded, and a problem solver
Comfortable working independently and able to self-manage
Willing to get your hands as dirty as necessary to help the team, move fast, and get things done
Requirements:
2+ years of experience managing and scaling direct-to-consumer digital media campaigns
An extensive knowledge of the Facebook/Instagram platforms, developing creative, and creating audiences
- PPC expertise, including campaign structuring and keyword selection
Familiarity with, and affinity for, Curable’s content is a prerequisite to applying
- Bonus points for experience with consumer healthcare or consumer tech
Compensation / Benefits:
Competitive salary
Competitive stock option award
Health and dental insurance
Lots of independence and room to grow
This is a unique opportunity to get in on the ground floor of a company pursuing a very important mission. Come join us on this journey! ?
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Curable was created with one mission in mind: to provide widespread access to safe and effective solutions to chronic pain. To learn more about the Curable mission, the company, and our product, visit us at www.curablehealth.com.