DIRECTOR OF MARKETING

Join a new Real Estate Investing SaaS company in the early stages and put your stamp on the marketing department from the ground up!

WHO WE ARE:

Privy is the premier Real Estate Investment Software, curating massive amounts of Multiple Listing Service (MLS) data for your specific needs with one click! Privy™ works around the clock so you don’t have to, analyzing any market and sending you profitable deals, automatically. We’ve proven the model and are preparing for hypergrowth in the coming months and years and building out a world-class team to take us there. We are a subscription-based SaaS company with unparalleled integrity, committed to providing seamless usability to our Real Estate Investor customer base within a positive, data-driven environment.

WHO YOU ARE:

Are you a Hubspot funnel specialist with SEO and content savvy? Are you looking for a position that will allow you to put your fingerprint on a company’s processes from the ground up? Are you a strategic thinker with the practical skills necessary to grow a business by over 100% Y/Y?

As Privy’s Director of Marketing, you are the leader of the marketing department, reporting directly to the CEO. You are a savvy SEO and digital strategist with strong leadership skills that will drive the success of your team. Your role is to oversee the P&L of the department while developing, implementing and executing strategic marketing plans for the entire organization utilizing Hubspot as your primary tool. This includes but is not limited to SEO, website, email, social media and affiliate marketing channels. 

ROLE AND RESPONSIBILITIES:

• Create clean funnels through Hubspot to drive marketing success

• Manage to monthly, quarterly, and annual profit and loss targets

• Create year-over-year growth strategy that aligns with overall company goals

• Develop and execute strategic content marketing plans through SEO keyword research

• Define and monitor daily performance metrics in Hubspot to understand organic search performance across multiple channels and markets

• Identify growth opportunities in core areas such as site architecture, keyword selection and on-page optimization

• Utilize SEO research and brand identity to inform and manage editorial workflow of sourcing content, commissioning articles, managing writers and publishing content

• Manage and monitor our email ecosystem of both transactional and marketing emails

• Test new strategies and analyze data quickly to achieve company key target objectives

• Be nimble, able to change direction quickly and with intent

• Read user behavior and take decisive action to make adjustments quickly

• Negotiate contract terms with outsourced marketing companies and affiliate marketers

• Create and manage Privy’s Affiliate Program Agreement and compliance strategy

• Stay current with trends in all marketing aspects and identify new opportunities

REQUIREMENTS:

• 6+ years experience in growth and affiliate marketing and SEO

• 6+ years experience in management and leadership with a team a combination of outsourced and inhouse relationships

• You are a Hubspot expert, a funnel specialist and strategist 

• You are a leader within your division and the overall company, championing the vision up, down and across departments

• You are curious and inquisitive about what drives user behavior, using qualitative and quantitative data to drive decisions

• Experience in SEO and traffic acquisition expertise, along with experience in working with analytical tools 

• You lead people and initiatives confidently, creating and documenting processes along the way and with a continuous improvement mindset

• You work autonomously and with a team seamlessly and with attention to detail to drive results

• You are proactive, meticulous, organized, fearless, creative, analytical, grammatically impeccable, articulate and confident

• You have proven abilities in creating your own successful campaigns, critiquing those of others with discernment and diplomacy and delegating only when doing so will produce a greater profit than completing the task yourself

• Strong design skills with the ability to create aesthetically pleasing and on brand messaging

• Experience with HTML, CSS, Javascript, SQL and other coding languages

• Finance and budgeting abilities to leverage funds and create forecasting models with the support of our CFO

• BA or BS in a related field

• Identify with our company values and will exhibit these traits in all internal and external communications

• Background and/or strong interest in Real Estate or Real Estate Investing