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Director of Marketing

| Greater Denver Area

Role

We’re looking for a marketer who loves a challenge, has developed functional skills, and is ready for exponential professional opportunity and development. In this role, you will lead the company's marketing efforts including paid digital media, email, social media, content marketing, and creative campaigns. GigSmart is in high-growth mode, we need someone who can keep an eye on the big picture and manage a lot of fast-moving tactics.

Job Description

The Director of Marketing will work closely with the executive team to create innovative marketing strategies that will attract new users, differentiate the company from competitors and accelerate GigSmart’s market adoption and engagement. This position is both a highly strategic and tactical role. You will have significant accountability to execute and deliver on varied programs that support our growing business. The Director of Marketing will increase brand awareness and support sales in order to achieve the company’s overall growth targets.

Responsibilities

  • Collaborate with the leadership team to define priority marketing strategies and align them with GigSmart’s product roadmap, sales and customer retention initiatives, and the overall growth strategy of the business.
  • Identify, execute and improve data-driven customer acquisition and conversion opportunities, including demand generation, content marketing, website optimization, and relational marketing
  • Create and own marketing projections and KPIs, including CPI and customer engagement metrics.
  • Manage our marketing budget and prioritize resources
  • Manage and direct internal Marketing Coordinator role, as well as, external agency partners which includes an international marketing firm of record, paid digital media partner, and a local Denver based website/SEO partner. This role will conduct agency reviews and select additional agency partners as needed

Skills and Competencies

  • Expertise across all facets of marketing (product, performance, creative and communications)
  • Strong understanding of sales and marketing processes, including deep knowledge on developing cohesive campaigns, fully executing (soup-to-nuts) and meticulously optimizing on paid media, earned media/PR and owned media channels to maximize conversion.
  • Clear and creative thinker yet analytical and data-driven, highly self-motivated and results-oriented, team player who will go above and beyond to deliver.
  • Proven record of supporting sales to meet or exceed pipeline and growth targets

Educational & Professional Requirements

  • Bachelor’s degree or equivalent practical experience
  • 7+ years of relevant marketing experience within consumer-facing tech organizations that included exposure to heavy paid digital media, social media and email marketing.
  • Working knowledge of marketing automation and various tools, web content management, web analytics and business intelligence (reporting and analysis tools)
  • Past experience managing direct reports required

Expectations of a GigSmart Employee

  • Be positive
  • Work hard
  • Innovate
  • Have passion
  • Continue to learn
  • Exceed expectations
  • Collaborate
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • React NativeFrameworks
    • PostgreSQLDatabases
    • WordpressCMS
    • HubSpotCRM
    • Constant ContactEmail
    • SendGridEmail
    • ZoomInfoLead Gen

Location

We have a brand new office located in the heart of Denver! Close to the light rail, great food options and all the fun that Denver has to offer.

What are GigSmart Perks + Benefits

GigSmart Benefits Overview

We are a start-up offering the benefits you'd get working for a large corporation!

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
GigSmart employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Flexible Work Schedule
GigSmart provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
GigSmart employees are able to work from home 2 days per month and on occasion as needed.
Vacation & Time Off Benefits
Generous PTO
GigSmart employees typically earn at least 15 days of PTO per year.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Employees are able to make pre-tax payroll deductions to be used for commuter expenses
Company Outings
GigSmart hosts company events on a quarterly basis.
Stocked Kitchen
Snacks, coffee, cold brew, pour over & tea.
Some Meals Provided
We have team lunches at least once per month.
Happy Hours
With all of the growth we are experiencing, there is always something we're celebrating!
Professional Development Benefits
Job Training & Conferences
GigSmart offers employees professional development opportunities like the ability to attend job related conferences and seminars.
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