The Director of Marketing will plan, lead and execute company’s marketing, content, and digital lead generation programs.  He/She will develop a good understanding of the Sensera Systems product offerings and target markets and will drive the company’s value proposition and messaging to targeted audiences.

This is a great opportunity to be instrumental in shaping a large emerging market in construction-tech!

PRIMARY RESPONSIBILITIES:

• Plan and execute digital marketing strategy including inbound program
• Plan and execute messaging and content strategies
• Ensure company’s position and image are consistently communicated to inside and outside stakeholders
• Develop and maintain metrics to track performance of marketing programs
• Forecast and track marketing budgets
• Represent Marketing function on leadership team in business planning and strategy development
• Represent Marketing function in product planning and product strategy activities
• Plan and execute product marketing functions
• Coordinate with sales team to gather inputs to marketing, measure performance
• Plan, prepare and coordinate tradeshow presence and marketing efforts
• Perform market research and analysis to support new product developments and new market entries
• Provide editorial direction and oversight to all company publications
• Represent the organization to media
• Recruit, train, manage and develop high performance team (internal and external) for carrying out Marketing responsibilities

QUALIFICATIONS:

• Demonstrated ability to grow awareness in emerging technology-based market
• Strong project management skills including ability to efficiently manage multiple parallel projects and external deadlines
• Experience developing and managing budgets, hiring, training, developing and supervising small teams
• Very strong written and verbal communications skills
• Demonstrated ability to create and grow a digital inbound marketing program based on direct email, content marketing, and paid digital marketing techniques
• Experience with marketing automation tools to manage digital campaigns
• Strong creative and editorial skills to oversee content creation

• Self-starting with solid follow-through and multi-tasking capabilities
• Able to handle fast-paced environment and challenging workload
• 5+ years of experience in similar roles
• Experience in Construction Technology (strongly preferred) or other vertical market experience
• Bachelors degree or equivalent, preferably in related field

REPORTING:

This position reports to the CEO

POSITION TYPE / HOURS OF WORK:

Full-time employee, 40 hrs/week.

TRAVEL:

< 5% travel: Infrequent travel to tradeshows

ABOUT SENSERA SYSTEMS:

Sensera Systems is helping lead a revolution in the multi-trillion dollar construction market to improve efficiency, profits, and safety. Our growing set of construction automation and site security solutions include solar/wireless cameras and remote monitoring systems. We have over 900 general contractor customers, are profitable and growing rapidly. Sensera is extremely well positioned to achieve our target of 10x growth over the next few years.

Our patented hardware/cloud platform sits at the intersection of important trends in wireless (4G/LTE), IoT, cloud, and solar, SaaS, and BIM.

We have a fun, no-nonsense culture of innovation and hard work. We value team members who are true professionals, who enjoy learning and taking on a wider range of responsibilities, and who are customer and market focused. We have a relaxed, results-oriented culture and a solid team that has demonstrated success together.