Director of Marketing Technology & Operations at Ibotta

| Greater Denver Area
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The Director of Marketing Technology & Operations provides leadership and direction in creating comprehensive strategy by owning the solution architecture of the marketing tech stack, maintaining integrations between martech other technologies with the Engineering and Sales Operations teams, and driving implementation projects to continually improve our tools and cost-efficiency. This role includes managing a high performing team, optimizing our marketing tech stack, process development, cross-functional partnership with product and engineering on technical solutions, build and deployment of marketing programming, and project management. 

Essential Functions:

  • Work with Marketing Leadership to define and align your team’s goals and objectives.
  • Manage the marketing tech stack, inclusive of identifying, integrating, and implementing new tools, deprecating unneeded tools, and optimizing existing tools and processes to maximize team efficiency.
  • Work across Marketing Leadership and internal stakeholders to define and refine scalable processes that improve collaboration, reduce error rates, and improve efficiency as the team continues to grow. This includes building out working documents, communication flows, escalation plans, refinement of SLAs, etc.
  • Develop creative solutions with new and existing tools that increase the range of capabilities for the broader Marketing team.
  • Partner cross-functionally with Product & Engineering to develop a strong understanding of back end systems and their interactions with Marketing tools and campaign needs. You will be the technical advocate for the broader Marketing team.
  • Manage a high performing team of technical marketers to deploy world-class, error-free programs that deliver on Ibotta’s mission to “Make Every Purchase Rewarding”.
  • Develop upstream plans for the implementation of new events and technical solutions to support new product launches. Our technical capabilities play an integral role in our ability to successfully support new product launches and feature deployment.
  • Create and own strategic relationships with external technology and data vendors to ensure full support of all critical marketing initiatives.
  • Plan, manage and prepare the department's tools and technology budget. 


  • 8+ years in Marketing Operations or Operations leadership roles
  • Bachelor's Degree in Marketing, Business, Technology or related field of study
  • Strong project management skills which include delivering all projects on time and within scope by leading and managing cross-functional teams.
  • Experience with marketing technology, operational tools, work-stream management software programs and automation systems
  • Ownership of a marketing technology stack, including marketing automation (e.g. Braze, Eloqua, Marketo, Pardot, Salesforce, etc.)
  • Strong background in Marketing and Advertising Technologies and their applications to scale performance marketing organizations
  • Experience sourcing vendors, drafting RFPs, and working with internal teams to conduct due diligence
  • Well versed in customer lifecycles and full-funnel marketing, preferably in a B2C technology context
  • Candidates should be strategic, innovative, detail-oriented and resourceful
  • Proven leadership and motivational skills in developing a cohesive team

About Us:

Headquartered in Denver, CO, Ibotta ("I bought a...") is a free mobile shopping and payments app that has delivered more than $675 million in cumulative cash rewards to its users for making purchases in-store, on mobile apps, or via websites. Launched in 2012, Ibotta has more than 35 million downloads and has become one of the most frequently used shopping apps in the United States. The Ibotta platform provides cash back on purchases at more than 1,500 leading brands and hundreds of retailer partners. In 2019, Ibotta launched its payments solution, Pay with Ibotta™, enabling shoppers to pay for their entire purchase through the Ibotta app and instantly earn cash back. Ibotta was named to the 2019 Inc. 5000 list of fastest-growing private companies in the U.S., after debuting on the list in 2018. The company recently became the first mobile consumer technology company in Colorado to achieve $1B in valuation.

Learn more about Ibotta here:

Additional Details:

  • This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, commuter stipend, and equity.
  • Ibotta provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, and genetics.
  • Applicants must be currently authorized to work in the United States on a full-time basis.
  • For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels. 

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases


Located in central Downtown Denver. Convenient access to public transportation and Denver's best restaurants.

An Insider's view of Ibotta

What’s the vibe like in the office?

We can bring our full selves to work each day, including dressing and presenting ourselves how we feel most comfortable. The energy is very collaborative and as you walk around, you'll see a lot of people putting their heads together on something while someone else might be in a quiet work booth to focus in on something specific.


Senior Manager, Business Operations

How do you collaborate with other teams in the company?

The best part about Ibotta is the people that work here. It's humbling to be able to work with such talented and experienced team members who are all working towards a collective mission. I've been able to learn so much from my colleagues both on a professional and personal level, and they are 100% the reason that I enjoy coming into work everyday.


Senior Account Executive, Business Development

How has your career grown since starting at the company?

I wouldn't have gotten the opportunity and encouragement to transition from sales to analytics at any other company.


Associate Decision Scientist - Retail Analytics

How do you make yourself accessible to the rest of the team?

Weekly 1:1s with all of my direct reports and minimum monthly coffee/lunch/walk with anyone who is indirect. We also leverage "Donut" (an app through Slack) across the Marketing team. This promotes rapport building and open conversations.


Vice President of Growth Marketing

How would you describe the company’s work-life balance?

Ibotta believes that in order to feel motivated and inspired, you must have an opportunity to find fulfillment and satisfaction in your personal life.


Director, Data & Media Partnerships

What are Ibotta Perks + Benefits

Volunteer in local community
Each year, Ibotta employees participate in a company-wide volunteer day. Ibotta's Culture Clubs also provide multiple opportunities for volunteering and getting involved in the local community.
Partners with Nonprofits
Ibotta partners with local nonprofits such as ChickTech, Denver Urban Gardens, Wish for Wheels, the Boys & Girls Club, and more.
Intracompany committees
Building a company culture starts from the ground up at Ibotta. Some of our Culture Clubs include [email protected] Ibotta, botta Diversity & Inclusion Committee, Ibotta Gives, Sports & Outdoors, and more!
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

We invest in every employee with a competitive salary, company equity, a matched 401(k), leadership training, and a monthly commuter stipend. We also offer comprehensive medical, dental, and vision coverage to full-time employees, plus free onsite gym access. Oh, and we also believe in a healthy work-life balance. Flexible time off, monthly social events and happy hours, and an annual dinner bonus keep us energized and focused.

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