PointsBet
Denver , CO

Director of Marketing Operations & Standards at PointsBet

| Greater Denver Area
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PointsBet (ASX: PBH) is a digital sports betting and technology company, partnered with NBC Universal as the Official Sports Betting Partner of NBC Sports. We are dedicated to bringing the fastest betting experience in the world to sports lovers across the United States.
We are currently looking for a Director of Standards and Operations to join our growing team.As Director of Standards and Operations you will report to the VP of Brand Marketingand will play an integral role in supporting PointsBet's continued growth and success.
This candidate should have a passion and understanding establishing core standards and operational functions for building brands from the ground up. With attention to detail and eye for system improvements, this person will ensure every piece of communication that comes from PointsBet breaths our look, tone, feel, and values, internally and externally.
ABOUT POINTSBET
We provide an opportunity for our people - our most powerful and irreplaceable resources - to work in an environment that is rewarding, fun, challenging, and an instrument for both personal and professional growth as PointsBet continues to become a major force in the newly legalized US Sports Betting market.
PointsBet is a sports betting operator that sits in the very rare position of owning and controlling its technology end to end. Our proprietary platform and our commitment to an in-house approach powers unrivalled innovation and personalized experiences that our customers cannot get anywhere else.
Our partnerships with leading sports organizations, teams and franchises provides both our customers and team members with unique sporting experience:
• Official and Exclusive Sports Betting Partner of the Denver Nuggets (NBA), Colorado Avalanche (NHL) and their home venue, Ball Arena
• Official Gaming Partner of the Detroit Tigers (MLB)
• Official Gaming Partner of the Detroit Red Wings (NHL) and Little Caesars Arena
• Proud Sports Betting Partner of the Detroit Pistons (NBA)
• Official Sponsor of the Indiana Pacers (NBA)
• Authorized Betting Operator of the National Basketball Association (NBA)
• Authorized Gaming Operator of Major League Baseball (MLB)
• Official Betting Operator of the PGA TOUR
• Official Sports Betting Partner of the National Hockey League (NHL)
• Official Betting Partner of LaLiga North America
• Exclusive, Official Partner of University of Colorado Buffaloes
As we continue to take the sports betting world by storm, we will continue to bring our proprietary and best-in-market technology, modernized and premium brand mentality, expert trading practices and proven growth marketing strategies to emerging sports betting markets.
Bet on us - there is no greater time than now to join the PointsBet family!
WHAT YOU WILL OWN
  • Building the PointsBet brand from the ground up through operational excellence and standards
  • Build out organizational operations that allow teams to innovative while keeping our core values close to all work
  • Work directly with finance to assure Marketing is delivering on our financial and budgetary goals
  • End-to-end brand strategy implementation for PointsBet
  • Develop key goals, budget hygiene and metrics for the Marketing department to deliver on a quarter by quarter and YoY basis
  • Design and execute clear calendar view and strategic approach to core business and cultural moments in the sports betting space
  • Establish the blueprint for teams manage and own the build out and execution of marketing strategies for business critical moments
  • Implement processes across the entire marketing org that ensure we deliver core KPIs, communicate key objectives, and ultimately, gain market share in the US
  • Hire, develop and manage brand strategists to stay true to the PointsBet brand
  • Coordinate and oversee marketing plans that map back to our goals as a brand
  • Manage/own all internal/external communication of brand strategy
  • Regularly review, recommend, and adjust marketing mix to ensure compliance with established goals, objectives, policies, and standards.
  • Continuous analysis of the key goals for informed strategies
  • Responsible for leading and mentoring Team Members
  • Collaborate with CRM, Product, Finance, Legal, Commercial, and executives to drive key initiatives

SKILLS WE SEEK
  • MBA/Bachelor level degree or relevant work experience
  • 10+ years of experience with proven operational and standardization excellence with brands, strategic partnerships, media delivery, digital, social, entertainment, and/or tech marketing
  • Experience in sports betting or iGaming roles with significant online volume a plus
  • Strong work ethic. Is accountable, works smart and pushes self and others for results
  • Relates and works cooperatively with people across levels, functions, culture, and geography to achieve shared goals
  • Excellent communication skills, both written and verbal and is effective in a variety of communication settings i.e. one to one, small and large groups, and among diverse styles and position levels
  • Innovative and comes up with useful ideas that are new, better, or unique
  • Learns quickly. Takes on the challenge of unfamiliar tasks
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Willingness to work some nights and weekends during busy periods of the sports calendar

WHAT WE OFFER
  • Company paid medical plan for employees and dependents.
  • Dental and Vision.
  • 401(k) with a generous match.
  • Bonus program
  • Equity in the company
  • Medical and Commuter Flexible Spending Accounts (FSA).
  • Paid Time Off and 10 paid holidays.
  • Conveniently located in Downtown Denver or Jersey City

PointsBet is dedicated to a culture of high performance and ensuring our employees are setup to deliver their best. We offer a fast-paced, dynamic work environment where emphasis is placed on our most important asset: our people. If you are driven and in search of a new opportunity that values people, creativity, opportunity, results, and a commitment to excellence then this is where you want to be!
PointsBet is an Equal Opportunity Employer
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Where we are

The 17,000 square foot PointsBet office located in the LoDo area of downtown Denver balances Scandinavian design with inspiration from the many sports that help power the PointsBet product. Our offices are conveniently located within a short walking distance from Union Station.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • SqlLanguages
    • TypeScriptLanguages
    • AzureLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • Cosmos DBDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS
    • DocuSignCRM
    • SalesforceCRM
    • BrazeCRM
    • ApptentiveCRM
    • BrazeEmail
    • HubspotLead Gen
    • UnbounceLead Gen
    • BrazeLead Gen
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What are PointsBet Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
PointsBet employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Professional Development Benefits
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Access to tickets to events (Sports, Concerts, etc...)

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