Director, Marketing Operations & Analytics

| Remote
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Healthgrades is seeking a Director of Marketing Operations and Analytics to accelerate our next level of growth. Applying your domain expertise, you will work across the marketing, sales, and revenue operation teams to define, oversee, and measure our marketing initiatives. Our ideal candidate is excited to roll up their sleeves and work alongside their team in the execution and measurement of marketing campaigns, while regularly improving our database health and optimizing our MarTech stack. As a data-driven problem-solver, you will create scalable processes that ensure best practices in lead development, nurturing, and analysis.

If you are smart, driven, see the big picture, and want to grow and lead a critical area of business, we would love the opportunity to tell you more.

What You Will Do

  • Build best-in-class processes and campaigns by working closely with marketing and sales on segmentation, campaign execution and performance, automation, and lead generation strategies
  • Manage all marketing related technologies and their appropriate integration with Salesforce.com
  • Build, maintain, and execute global data governance programs for data acquisition, ongoing data quality and list hygiene, and preference center subscription management
  • Develop, maintain, and distribute marketing reporting dashboards and campaign reports as well as general marketing intelligence, ad-hoc queries, and reporting that demonstrate marketing effectiveness and impact on pipeline and bookings
  • Design and manage our account-based lead management process, ensuring timely distribution of marketing qualified leads and ongoing optimization of lead scoring model(s)
  • Provide direction and closely align with Sales Ops team to understand and drive performance across the entire buying cycle

What You Will Bring

  • 5+ years of experience in marketing automation administration, developing and implementing marketing campaigns, and utilizing Salesforce.com along with an automation tool
  • Previous people management experience
  • Excellent structured communication skills with the ability to frame complex digital marketing, CRM, and technical concepts in a way that facilitates discussion and deeper levels of understanding at the client level.
  • Expert in CRM and marketing automation systems, including Salesforce.com and Eloqua -- Eloqua certification preferred but not required
  • Experience designing and managing marketing automation deployments, designing complex nurture programs, and integrating new technology into the tool
  • Experience in lead management waterfalls and account-based scoring models
  • Intermediate to advanced HTML and CSS proficiency preferred
  • Experience with Google Analytics or other web analytics software, and a data-driven approach to marketing

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.

  • Meaningful Work – empowering consumers with data to make the right healthcare decisions for themselves and their families
  • Changing the Game – dynamic culture with career advancement opportunities
  • Community Builders – partners of local charity organizations, Go-Green efforts and wellness initiatives
  • Robust Perks – generous PTO, inclusive healthcare, learning & development programs, 401k contributions, tuition repayment, family planning resources & more!
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

Downtown Location - your favorite coffee shops, restaurants, breweries, and nightlife are all steps from the office, as well as transportation lines.

An Insider's view of Healthgrades

What are some social events your company does?

There are many opportunities to socialize, from ping-pong doubles to happy hours to volunteer outings. We also have monthly events such as Pizza Day, new hire socials and holidays to connect, win prizes, play games, or grab drinks. If you need a break from your desk, there are workspaces to lounge at with buddies and get the creative spark flowing.

Dan

Data Analyst

What's the biggest problem your team is solving?

Evolving consumer expectations are pushing doctors and practice owners to adopt convenient, on-demand delivery of services. Getting doctors to appreciate these changes and mature their business can be a struggle. We’re taking a data-driven, analytical approach to prove that meeting patients' expectations can be a big win for growing their practice.

Steven

VP, Product Management

What makes someone successful on your team?

Someone who is committed to continuous learning and knowledge sharing. Work becomes way more fun if you're willing to explore, test, learn, and iterate together!

Alli

Director, User Experience Design

What does your typical day look like?

I lead strategic development of data-driven marketing campaigns for our healthcare clients. The day-to-day involves a lot of problem solving, teamwork, and creative thinking from campaign development to market exit, and I'm motivated by new learning opportunities and collaboration each step of the way.

Lauren

Integrated Marketing Manager

What are Healthgrades Perks + Benefits

Healthgrades Benefits Overview

Our inclusive package offers flexible options customizable for everyone – no matter what your family looks like.

Culture
Volunteer in local community
Intracompany committees
Diversity
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Customized development tracks
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