Director, Marketing Communications at Vertafore

| Greater Denver Area
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We are seeking a highly-creative and organized Communications strategist with a proven ability to run the business of external communications and content including designing a communications plan tied to the company's culture, values and business initiatives. The Director of Marketing/Communications/PR is responsible for the management and development of the corporate brand as well as any related product portfolio brands. This role owns brand strategy, brand advertising, integrated media and creative agency relationships.

 

He or she supports executive leadership as a communications adviser and strategist, overseeing public relations, analyst/influencer relations, creative design, content management and corporate brand strategy functions. Success in this role depends on the ability to translate business objectives into appealing brand narratives for target audiences and working effectively with the Executive Leadership Team and Communications Steering Committee.

 

Primary Relationships

The position reports to the VP, Marketing and has interactions with the Board of Directors, Executive Leadership Team, Senior Leadership Team, and other management staff in charting the direction of the Organization, assuring its accountability to all constituencies, and ensuring its effective operation. Within the Organization, the position has primary working relationships with the VP, Marketing, Executive Leadership Team, and staff of the Marketing department with heavy collaboration with Revenue Marketing and Product Marketing, and our Customer Success and Internal Communications teams. Outside the organization, the position coordinates, primarily, with the media, PR firm, and other vendors as needed.

 

Principle Responsibilities

 

Marketing, communication, and public relations

1. Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance the Organization's image and position within the marketplace and the general public, and facilitate external communications; and, all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.

2. Ensure articulation of Organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.

3. Maintain a referenceable, organization-wide set of brand guidelines that are simple enough to be followed, but thorough enough to encompass all required use cases

4. Act as a strategic adviser and/or lead in the event of a merger, acquisition or new product brand introduction

5. Implement protocols and best practices in anticipation of crisis management

6. Responsible for editorial direction, design, production and distribution of all Organization publications-including online and traditional media.

7. Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests and act as the Organization's representative with the media.

8. Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.

9. Leads projects as assigned, such as cause-related marketing and special events.

 

Planning and budgeting

1. Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the VP, Marketing and Executive Leadership Team.

2. Develop short-and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.

3. Recommend short-and long-term Organization goals and objectives to the VP, Marketing.

4. Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.

5. Keep informed of developments in the fields of marketing, communications and public relations, corporate management and governance, the insurance and technology industries, and use this information to help the Organization operate with initiative and innovation.

 

Organizational Strategy Managing

1. Maintain a climate that attracts, retains and motivates top quality personnel.

2. Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel.

3. Ensure effective management within the marketing, communications and public relations function, with provision for succession.

4. Design, support and oversee cross-functional teams throughout the Organization.

5. Effectively enable staff so they can take action on behalf of the Organization by:

a) transmitting the Organization's values, vision and direction;

b) engaging people in the meaning of the Organization;

c) respecting and using the skills, expertise, experience and insights of people;

d) providing direction and resources, removing barriers and helping develop people's skills; articulating expectations and clarifying roles and relationships;

e) communicating which includes helping people transform information into knowledge and learning;

f) encouraging people to question organizational assumptions and ask strategic questions; ensuring quality decision-making;

g) anticipating conflicts and facilitating resolution;

h) engaging people in process as well as tasks; encouraging people use their power,

i) practice their authority, and accept their responsibility;

j) modeling behavior; and

k) coaching people to success.

Requirements

10 or more years corporate communications or related experience, B2B experience

Hands-on corporate public relations experience, ideally within the same or similar industry

Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities, including managing a large team and collaborating on complex projects

Strong creative, strategic, analytical, organizational and interpersonal skills.

Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.

Demonstrated successful experience writing press releases, making presentations and negotiating with media.

Experience overseeing the design and production of print and electronic materials and publications.

Computer literacy in word processing, video editing, and website creation.

Strong oral and written communications skills.

Out-of-town, overnight travel is required about 10% of the time.

 

 

Competencies

Project management

Strong written/oral communications

Messaging and positioning

Budget management

Strategic, objective-driven planning and reporting

Trusted adviser to senior executives

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases

Location

Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Culture
Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Life insurance is equal to 2 times an employee's annual salary.
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provides 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Our game room includes Ping Pong, Foosball, Video Games.
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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