Director of Marketing Campaigns at Red Canary

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Why Red Canary
Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber attack. Our combination of market-defining technology, processes, and expertise is preventing breaches every day. We are completely changing the way security is delivered and setting the new standard for security vendors. We are passionate. We have big goals. And we are looking for the best people to join us.
How you will contribute
We are hiring for a Director of Integrated Marketing Programs/Director of Marketing Campaigns to build and lead a cross-functional team of highly creative and collaborative program managers. Reporting to the VP of Content and Growth, this role will be the cornerstone of product, go-to-market strategy, and growth. 
Your core objective will be to collaborate on the development of our go-to-market strategies, which we call "Plays." You will create highly personalized brand experiences through full lifecycle integrated, multichannel programs to help us reach our revenue, expansion and retention goals.
You will work alongside experts in growth and digital, content, creative, and product for one of the most innovative and exceptional companies in cybersecurity today. Our team prides itself on building authentic and memorable brand experiences while simultaneously supporting our global sales teams. If you have a passion for designing and executing integrated programs consisting of online and offline events, digital advertising, social media, video, short and long-form content, direct mail, partner programs and more, then we want to talk to you.
The preferred location for this position is Denver, CO but it can be a remote role within the United States.

How we will measure your success

  • Use customer and market insights to define personas, campaign, content strategies, and full lifecycle integrated, multichannel programs
  • Work with product marketing and product management to build and deliver GTM Plays that support product launches and updates and amplify key differentiators
  • Collaborate with stakeholders of GTM teams (marketing, sales, product, customer success) to define and develop GTM Plays, program priorities, and goals in support of awareness and revenue objectives
  • Develop integrated program briefs with core elements, launch plans, and timelines for kickoff and collaboration across marketing teams
  • Track and use real-time results to calibrate and optimize the GTM Play and program performance
  • Analyze Salesforce, Bizable, Tableau, and incorporate anecdotal data to determine program performance and prioritization
  • Collaborate with content team to drive strategy, content ideation (including outsourcing needs), and execution timelines for each program
  • Gain buy-in from internal marketing stakeholders as well as GTM teams and channel partners
  • Coordinate digital strategy, goals, and deliverables with growth team to encompass all digital properties as well as pipeline drivers (e.g., email, content syndication, advertising)
  • Implement and utilize templates for a GTM Play resource center to be used by marketing, SDRs, AEs, and field marketing
  • Work with the marketing project manager to coordinate handoff and execution across all marketing functions (e.g., creative, digital, content, PMM)
  • Define KPIs and work with revenue operations to develop dashboard reporting and analysis cadence
  • Drive regular engagement with field marketing, sales, and product teams to provide updates and take in feedback for analysis and iteration

Experience and Aptitude

  • 8+ years integrated campaigns experience for a B2B SaaS company
  • 3+ years in cybersecurity preferred
  • Proven innovation in designing and executing campaigns with the results to show for it
  • Excellent collaboration and communications skills
  • Experience building and leading a high performing team of program managers
  • Demonstrated abilities in tracking and measuring marketing programs and ROI
  • Thrives in a fast-paced, growth-driven company
  • Experience using marketing automation, CRM, and analytics platforms such as Marketo, Bizable, Tableau, Salesforce, SalesLoft, or similar
  • Strategic thinker with a love for creative and innovative activations

Targeted base salary range: $130,000- $150,000 depending on experience.
Benefits at Red Canary
At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. 
For a full list of benefits, please review our Benefits Summary:
Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM


We are in the heart of Downtown Denver one block from Union Station. We provide an RTD pass and you have access to 100's of restaurants and events.

An Insider's view of Red Canary

What's something quirky about your company?

There’s a thing we do at Red Canary called BEASTMODE. On a quarterly basis, everyone comes to Denver and we spend three intense days together.The reason it’s called BEASTMODE is that in the very early days of the company, we’d spend endless hours in a single room, fueled by ample amounts of caffeine, building a company of which we could be proud.


Director, Customer Success

What projects are you most excited about?

The Cyber Incident Response Team (CIRT) reached the milestone of 10,000 spec/unit tests to validate our detection logic, an indicator of how diligently we maintain our detectors. Continued validation that everything is working as anticipated is key to ensuring a successful security program.


VP, Customer Security Operations

What makes someone successful on your team?

Providing such an exceptional level of support and care that our customers renew and expand their commitment to partnering with us. I hope that the Red Canary level of post-sale support becomes the model our competitors and partners are chasing.


VP, Customer Care

How do you empower your team to be more creative?

As we continue to grow and add specialized focus across digital media, video, and an even more robust content program, I want the team to be able to take all the great insights and educational pieces and recommendations and make it easy for people to find them, understand them, and implement them. To be able to use what we’re doing in marketing in


Director, Marketing

What’s the vibe like in the office?

I am most proud of the fact that the culture of the team has not only stayed in tact, but has matured and elevated, despite the rapid growth. Senior team members constantly go out of their way to ensure that new CSEs are welcomed, growing, and set up for success. Success is rooted in team dynamics and culture.


Director, Customer Solutions Engineering

What are Red Canary Perks + Benefits

Red Canary Benefits Overview

Exceptional healthcare and dental coverage including fully paid premiums
Flexible PTO
401k and flex-spending accounts
100% employer paid long and short term disability
Monthly stipend for personal fitness and cell phone
Yearly discretionary stipend of $1000

Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave for new parents.
Vacation & Time Off Benefits
Generous PTO
Red Canary offers Flexible Time Off for vacation time as well as sick time and other leave benefits.
Paid Holidays
Paid Sick Days
Employees receive 80 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Lunch and learns
We host a chalk talk every Friday afternoon
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Quarterly all company meetings where we bring in all of our remote team members to build camaraderie, align and learn.

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