Director Marketing - Analytics & Experimentation at DHI Group, Inc.

| Greater Denver Area
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Who are we? 
We’re DiceeFinancialCareers and ClearanceJobs, services of DHI Group, Inc. — where we're connecting futures now. We help connect professionals with the careers they want and companies with the talent they need, and we achieve this by providing online access to relevant and meaningful jobs, candidates, and insights within each of the communities we serve. 

Why work with us?
We provide opportunities for you to contribute to our success, within a collaborative team where your opinion matters!
We challenge you to do exciting work while helping you grow your career!
We offer competitive pay, benefits and programs for you and your family to live healthy and secure!
We host social events for you to connect with others across our company and markets!
We serve the communities where we're located, and the causes important to you!

What is this opportunity?
Director Marketing - Analytics & Experimentation

As the Director, Marketing Analytics & Optimization this position will service all marketing functions. This role leads teams using data, experimentation and testing, and optimization to evolve marketing programs. This role will be responsible for leading, developing, and managing direct reports.
This results-driven leader uses key quantitative and qualitative insights to recommend growth marketing strategies. Reporting to the VP of Analytics, this leader will work cross-functionally with Marketing, Sales, Product, Technology, and other key stakeholders, to develop and implement strategies and processes that leverage various analytics capabilities.

 What are we requiring for this role?

• Support the marketing organization and business leaders in developing and deploying repeatable best in class insights programs. 
• Manage a team that is responsible for delivering impactful customer journeys and building future capabilities to support new channels, digital innovation, and data driven experiences.
• Deliver practical and actionable recommendations based upon marketing intelligence generated through primary research, journey analytics, consumer modeling, and competitive analysis.
• Leverage the use of marketing analytics to provide insights and make recommendations to reach the consumer in new ways to improve marketing ROI and drive growth.
• Coordinate with third-party agencies on measurement plans, media instrumentation and audience selection and program optimization.
• Increase organizational capability and adoption of data management, measurement and optimization, and data science
• Foster an environment of continuous testing for optimization - from A/B testing content placements to optimizing lead gen form flows, this position will champion the strategy for creative and advertising experimentation.
• Creates an empowered and motivating environment that supports the ongoing training and development of our digital insights team.
• Present and communicate performance results and recommend growth strategies.

 

What do we prefer for this role?

• 10+ years’ digital marketing and online sales experience, with expertise in both B2B and B2C organizations.  
• At least 5 years leading marketing analytics teams.
• Advanced working knowledge of analytics platforms (e.g., Adobe Analytics, Google Analytics)
• Advanced working knowledge of paid media ad servers and tracking platforms (e.g., DoubleClick Campaign Manager)
• Advanced working knowledge of tag management platforms (e.g., Tealium, Adobe DTM)
• Advanced working knowledge of site optimization and personalization platforms (e.g., Optimizely, Adobe Target, Maxymiser)
• Advanced working knowledge of Marketing Attribution, CRM, and Data Management platforms (DMP) 
• Exposure to data manipulation into data aggregation tools utilizing query methodology (e.g. Tableau, Datorama)
• Passionate about digital and advertising optimization, analytics, and digital engagement. Experience with content strategy, localization, paid media, owned media, testing and analytics.
• Experience and demonstrated capability making data driven decisions to continually optimize performance within established constraints.
• Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions. Strong leadership track record with ability to work effectively with executive leadership team.
• Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of ROI analysis.
• Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills. Ability to influence and engage direct and indirect reports and peers.
• Bachelor’s degree required, advanced degree preferred.
• Excellent cross-functional collaboration skills with demonstrated experience collaborating and working with key stakeholders in Product, Sales, Technology, Finance, Data Science, and other Marketing teams.
• Strong communication, problem solving, and presentation skills.
• High level of independence, initiative, curiosity, and collaboration. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • CloudFormationLanguages
    • PuppetLanguages
    • TerraformLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ModemizrLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • LaravelFrameworks
    • SpringFrameworks
    • MemcachedDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • InfluxDBDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Right in the heart of the Denver Tech Center, our kitchen overlooks Fiddler's Green Amphitheater. Grab a free coffee and maybe spot a famous musician.

What are DHI Group, Inc. Perks + Benefits

Culture
Volunteer in local community
We organize opportunities for employees to get out into our community and we offer Volunteer Time Off for all team members throughout the year.
Intracompany committees
DH&i is our employee-led social, wellness and giving committees managing programs and events throughout the year including holiday parties, step-counting challenges and volunteer activities.
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 4 weeks of parental leave for the primary caretaker. Acme Co. also provides 4 weeks of leave for the secondary caretaker.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Unlimited tea, coffee and adult beverage refrigerator.
Happy Hours
Happy hours are hosted On occasion .
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Cross functional training encouraged
Promote from within
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