Director of Growth

| Greater Denver Area | Remote
Please send resume to [email protected]
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This is an opportunity to join a high-growth startup!

Pomp is looking for a Director of Growth Marketing (DGM) to join our Growth team. The DGM will lead the strategic planning and daily execution of acquisition marketing activities, including a team focused on top of funnel customer acquisition (both paid digital media and offline advertising), SEO, referral programs, affiliate, content marketing, email marketing, as well as owning the overall customer treatment from their initial awareness of the Pomp brand, into the considerations funnel, and through to conversion. As the Director of Growth, you will be responsible for the development and execution of a comprehensive performance marketing program focused on overall client/user acquisition. You will provide operational and strategic leadership across channel acquisition (FB, IG, paid search, etc.), creative ad direction and strategy, UA testing, media buying, technical site support (GTM, etc.), and strategic direction across BI/reporting.

Come build the future of online skincare discovery and shopping. Pomp is currently the only platform that connects people shopping for skincare with licensed estheticians for virtual skin consultations. Pomp is also the only platform that gives estheticians the ability to connect with their clients in a more impactful way by providing them tooling and resources for communication, product recommendations/sales, and more.

Apply if: You are an expert at growing marketplaces that leverage B2B and B2C tactics, developing paid acquisition programs, access new audiences, communicate value, and ultimately meet ambitious revenue targets, and you’re a growth allstar that understands how to use complex customer data to inform acquisition. You’ve been a part of a fast growing consumer or e-commerce business that has gone from zero to millions of MAUs, and you know how to create acquisition loops through SEO, UGC, referral, and paid media. 

General

  • Support the CEO in meeting customer growth goals, identifying and executing new growth opportunities, and understanding the success and performance levers of the business

  • Develop a B2B onboarding pipeline that supports the B2C growth

  • Spearhead the growth by setting strategy, developing KPI accountability, and building a strong culture

  • Own the marketing acquisition P&L, set budget, control spend, and allocate spend to drive strong growth

  • Develop the marketing and growth strategy, determine next hires, and manage a small team of growth contributors

  • Test, test, test. Help create and execute daily/weekly growth experiments across acquisition channels, landing pages, content virality, etc.

  • Develop and manage all aspects of Pomp’s performance marketing program, including channel management, audience building, media buying, creative ad direction, testing, and reporting.

  • Oversee digital media spending across key acquisition channels such as FB, Instagram, and others

  • Creation of attribution strategies and program to understand channel efficacy

  • Work with email marketing and CRM manager to ensure traffic and email channels are aligned and driving toward patient conversion goals

Paid Acquisition 

  • Manage digital media spending across key acquisition channels such as FB, Instagram, LinkedIn, and others.

  • Develop remarketing strategies to target potential customers and bring them back to Pomp for conversion

Content/SEO

  • Manage in-house SEO strategy to ensure strong organic search traffic growth

  • Build SEO focused content growth plan to scale Pomp’s existing content and develop net new content around editorial pieces, video, UGC, and other formats.

  • Ensure website SEO performance, staying on top of best practices, identifying new opportunities, working with other stakeholders to ensure the company is making and executing, decisions that help improve SEO performance

Data/Analytics

  • Oversee goal setting and management, and reporting from key marketing platforms: Google Analytics, Google Search Console, etc.

  • Run A/B and multivariate testing of digital creative and assets

Customer Conversion / Retention

  • Work with email marketing lead to ensure effective treatment of customers through list segmentation/automation

  • Focus on ongoing success of Pomp’s customer referral program

Key Job Qualifications:

  • 6-8 years of experience managing complex performance programs

  • B2B and B2C experience is a must

  • A strong professional background in acquisition marketing with a focus on B2B as a growth lever to drive B2C growth

  • Years of experience working at an online consumer brand, preferably in the ecommerce or marketplace space

  • A self-starting attitude: You work independently and effectively, with little oversight or management

  • You’re excited about the opportunity to work very hard in a fast-paced, dynamic environment with high energy to build something incredible

  • Possesses a strong sense of urgency, with the ability to get things done both autonomously and collaboratively

  • Self-starter with excellent organizational and time management skills, who is comfortable in a hands-on, “roll up your sleeves”, start-up environment

What you’ll love about Pomp:

  • We offer competitive compensation, full medical/ dental benefits, and paid parental leave.

  • We value each employee’s contribution and the shared effort of all, which is why all full-time employees receive equity in Pomp.

  • We think work should be fun! We plan virtual and in-person happy hours, events, and offsite team outings.

  • We offer flexible paid time off (vacation and sick days), in addition to 10 holidays and your birthday for all full-time employees.

  • We love the sun, as long as you wear SPF! Summer/Half-day Fridays (Memorial Day-Labor Day)

  • We take accountability to make sure you are fulfilled, happy, and motivated to work at Pomp from day one.

  • We feel physical and mental wellness is important and offer full-time employees one “wellness day” to focus on self-care or to give back to the community.

  • We support local businesses and offer a quarterly facial/aesthetic treatment stipend.

  • Last, but not at all least, we believe in healthy skin, so we offer all full-time employees their first Pomp skincare routine on us, in addition to quarterly discounts.

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Please send resume to [email protected]
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Please send resume to [email protected]
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
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