Director of Growth Marketing

| Greater Denver Area
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Who We Are:

CirrusMD was founded in 2012 as a hyper-accessible, always-human, text-first solution that eliminated traditional barriers patients and physicians faced in the legacy fee-for-service healthcare world.

CirrusMD now partners with many of the country’s largest payers, employers and delivery networks to empower millions of patients with barrier-free, on-demand access to human care conversation - for any need, anytime, anywhere.

The Director of Growth Marketing is the hands-on leader of CirrusMD’s marketing function. The role will support marketing programs & strategies to contribute to revenue growth and pipeline metrics/reporting. Direct responsibilities include, social media & digital marketing strategies, product marketing strategies, marketing analytics, partnership marketing, brand management, creative services, event planning & management, campaign development & execution, public relations, and vendor & agency management.

The role will also be responsible for aligning marketing activities with Product Management, Sales, and Account Management to develop, manage and measure results of go-to-market activities. The Director of Growth Marketing collaborates with CirrusMD business leaders to determine and execute on key business objectives, plans, and positioning.

With a focus on downstream activities, success in the role is measured by increased funnel, pipeline, and revenue through demand generation campaigns, sales enablement success and increased customer engagement. The role includes people-management responsibilities for marketing and communications staff.

 

What You’ll Do:

  • Set strategic and operational plans for the growth marketing function, including goals and objectives, resources, budget and prioritization of initiatives to maximize output

  • Grow sales funnel through development and implementation of content marketing and demand generation programs, leveraging inbound and outbound marketing strategies

  • Own sales enablement function, partnering with sales to ensure availability of effective tools, information and programs that advance the achievement of sales goals

  • Partner with sales to implement a communication strategy with key decision-makers and influencers within their accounts to generate opportunities and accelerate deal flow

  • Manage team of marketing professionals delivering creative services, partnership marketing, and digital marketing programs

  • Manage outsourced resources, including public relations and content development professionals

  • Provide day-to-day management of trade show activities and logistics

  • Partner with others to increase CirrusMD platform utilization

  • Lead the evolution of the CirrusMD website

  • Measure achievement of monthly and quarterly marketing objectives; monitor and analyze marketing performance

  • Drive brand integrity by leading messaging and positioning, driving value messaging based on customer and market research, competitive trends, and industry evolution

  • Create/maintain competitive intelligence programs, leveraging internal and external resources to capture relevant, up-to-date information on competitors and market activities

  • Perform win/loss analysis, market research to support sales’ strategies

 

What You’ll Need:

  • Bachelor’s degree in Marketing, Communications, Journalism or related field

  • 7+ years in Marketing-related roles; demand generation, digital marketing preferred

  • 5+ years of experience in enterprise software marketing, preferably B2B2C SaaS

  • Experience in healthcare IT strongly preferred

  • Mastery of contemporary digital marketing strategies and tactics

  • People management experience in Marketing organizations

  • Strong creative vision and ability to bring it to life

  • Firm understanding of marcom production and work flows

  • Excellent organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines

  • Experience with marketing automation and nurturing, CRM integration, and cloud-based marketing tools

  • Knowledge of and practical application of best practices for digital, content, and social media marketing

  • Experience in partnership marketing

  • Independent with ability to successfully execute with minimal supervision

  • Ability to clearly communicate verbally, in writing and via presentations

  • Adept at multitasking; able to manage multiple business units and/or projects

  • Able to balance both strategic and tactical imperatives, driving both to positive outcomes

  • Experience developing and managing a budget

  • Strong leadership and consensus building skills


To Apply

Please email your resume along with salary expectations via MS Word or PDF to [email protected] indicating "Director of Growth Marketing” in the subject line. Failure to do so may cause a delay in your candidacy. Thank you.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

Notice to recruiters and placement agencies:

If you are a recruiter or placement agency, please do not submit résumés to any person or email address at CirrusMD prior to having a signed agreement with Human Resources. CirrusMD is not liable for and will not pay placement fees for candidates submitted by any agency other than its approved recruitment partners. Also, any résumés sent to us without an agreement in place will be considered your company's gift to CirrusMD and may be forwarded to our Talent Acquisition team.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ApolloLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases

Location

Our HQ is located in Denver's RiNo neighborhood with lots of restaurants and breweries within walking distance. An RTD station is just 2 blocks away.

An Insider's view of CirrusMD Inc.

What’s the vibe like in the office?

There is so much trust and positivity and collective desire to make healthcare a better thing for so many people to experience, that I walk in the door every morning and feel inspired and feel a lot of gratitude for the people with whom I get to work.

Jordan Ambron

Digital Marketing Manager

What kinds of technical challenges do you and your team face?

I joined CirrusMD primarily because I was interested in working on a set of technologies, a platform, that could have impact on everyday people in healthcare.

It’s very rare to get to work on a product where you can see that it helps people in their day-to-day lives.

Gabe Varela

Chief Technology Officer

What are some things you learned at the company?

I like working at CirrusMD because I have an opportunity to make a lasting impact in healthcare.

By partnering with payers in the health system, we can really create the technology that acts as a catalyst to help them take additional risk and really achieve the goals of their value-based models.

Robyn Dietz

VP Account Management

What is your vision for the company?

I started CirrusMD because I was texting a ton with my friends and family and I realized I was actually providing a
really incredible service, they weren’t getting from the medical industry.

I said to myself, “It isn’t fair that only doctors’ own friends and family have this level of amazing service."

Blake McKinney, MD

Co-Founder and Chief Medical Officer

How do your team's ideas influence the company's direction?

As a Mobile Engineer, I work here because we have a cohesive team of engineers that are all dedicated to building awesome software.

Cory Clark

Mobile Engineer

What are CirrusMD Inc. Perks + Benefits

CirrusMD Inc. Benefits Overview

We offer a fun, startup work-environment as well as strong benefits package including competitive salary, medical, dental and vision coverage for employees and dependents, 401k, flexible work hours, and a vacation policy that asks you to take what you need to maintain your work-life balance, while also achieving your goals.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
Company Equity
CirrusMD offers stock options to employees.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
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