Director Growth Marketing, eCommerce at RingCentral

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Some people go to work. 

At RingCentral, you’ll change the way the world works.

RingCentral is the global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction—giving people the freedom to connect powerfully and personally from anywhere, at any time, on any device. 

We’re a $1.5 billion company that’s growing at 30+% annually and we’re expanding our Marketing Team to make sure we stay ahead of the competition.

We are hiring a talented Director of Growth Marketing to drive the brand forward, scale eCommerce and deliver marketing-generated pipeline growth. We're looking for a successful candidate that has in-depth knowledge of eCommerce marketing, digital channel and marketing concepts, platforms, tactics and technologies. This person will be someone who has a successful track record of scaling businesses and overseeing full funnel growth teams, but who also has an understanding and appreciation for brand marketing.

Responsibilities: 

  • Drive acquisition strategy while collaborating to ensure integration across Field, Campaigns, Web and Creative Marketing teams
  • Lead eCommerce demand gen marketing activities including but not limited to search, display, paid, affiliates, social, audio, content syndication, ABM; Manage development, execution and stewardship of paid media plans.
  • Orchestrate the demand gen planning and budget process ensuring marketing's goals are aligned with regional and global objectives including building financial plans for marketing channels with specific KPI’s and business cases for new initiatives
  • Ensure lead, MQL and conversion goals are met by delivering great prospect and customer program experiences with the brand based on deep understanding of the markets and buyers 
  • Connect the dots between global and regional team members to deliver a cohesive translation of the integrated brand strategy into integrated digital marketing plans and campaigns that connect with consumer experience(s) to increase awareness, consideration and conversion
  • Build and implement test and learn media plans and scale campaigns based on evidence of success
  • Champion media measurement and leverage data to make informed recommendations, decisions and forecasts; Develop KPIs/OKRs, reports, and analysis to provide funnel and campaign insights
  • Partner with SMB business team to determine optimal allocation of the demand generation budget in support of both pipe generation and ecommerce objectives, including managing spend to budget, reporting on forecast, CPLs, Cost-per-Acquisition and ROI
  • Effectively communicate and evangelize reporting on demand gen’s success to key cross-functional stakeholders at all levels within the organization
  • Be the financial expert that leads all team members to optimize marketing spends, achieve ROAS targets and make critical financial decisions that affect the company’s top and bottom line; must be articulate in reporting results and recommendations

Qualifications: 

  • 7+ years of experience managing a demand gen, acquisition or digital marketing team
  • Deep understanding of Paid Digital Media is a must. Candidate must have a strong understanding of Direct and Programmatic media strategy, overseeing implementation and day-to-day optimizations.
  • Experience using industry leading tools and platforms such as DCM, DV360, Google Ads, DemandBase, Tableau etc.
  • Data-driven with a strong ability to model the funnel and campaign impact
  • Track record of exceeding eCommerce goals from traffic to conversion and delivering successful multi-channel demand generation campaigns
  • Ability to work in a fast-paced environment with ambiguity and drive complex projects to success
  • Ability to anticipate the needs of the team, with strong attention to detail, and ability to learn quickly
  • Ability to build and sustain highly collaborative work relationships
  • SaaS and Global experience a plus.
  • Strong communication skills (interpersonal, written and verbal)

What we offer: 

RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.) 

  • Comprehensive medical, dental, vision, disability, life insurance
  • Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits
  • 401K match and ESPP
  • Flexible PTO
  • Wellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through Headspace
  • Paid parental leave and new parent gift boxes
  • Pet insurance
  • Employee Assistance Program (EAP) with counseling sessions available 24/7
  • Rocket Lawyer services that provide legal advice, document creation and estate planning
  • Employee bonus referral program

 

RingCentral’s Marketing team uses data, strategy and creativity to share our story with the world—and this is a once-in-a-career chance to help plan, coordinate, implement, and oversee it. As part of the global leader in the Unified Communications space, you’ll be supported with the resources to produce work that not only moves the needle, but moves markets.

RingCentral’s work culture is the backbone of our success. And don’t just take our word for it: we are recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success. RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now.

About RingCentral

RingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral® empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.

RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • OracleDatabases
    • ConfluenceManagement
    • MedalliaCMS
    • BoxCMS
    • SalesforceCRM

Location

We are located in the Denver Tech Center.

An Insider's view of RingCentral

How do you collaborate with other teams in the company?

Our product makes collaboration at the core of our company. I like to leverage face-to-face communication and connect directly with other teams to discuss ways that we could be more effective in our hiring strategies. We are the type of company where people actually want to have direct connections because it preserves our values and our culture.

Anthony Smith

Team Lead, GSS Recruiting

How does the company support your career growth?

RingCentral is where I feel my career really took off. The career growth here is personalized, thoughtful, and supported by mentors and management. I love the work that I do and feel like my personality bleeds through into everything I touch. I have never felt so connected to an organization and I know there is only more good things ahead!

Melissa Regan

Manager, Global Onboarding & Enablement

How do you make yourself accessible to the rest of the team?

Being accessible is critical to RingCentral’s culture and success. I ensure I keep my door open and sit on the floor with the team. To me, nothing should prohibit you from being available to your team and others. I am glad to work at a company that gives me the tools and technology to connect - even when I am 300 miles away!

Ayub Mohammed

AVP, Small Business Sales

What are RingCentral Perks + Benefits

RingCentral Benefits Overview

RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered breakfast and lunch daily, as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.

At RingCentral, we offer a competitive benefits package including medical, dental, vision, 401K, Employee Stock Purchase Plans and many more perks!

Culture
Volunteer in local community
Through our CSR program, RCause, we take pride in our commitment to inclusivity, sustainability, and giving back to our communities. We offer employee matching and Volunteer Time Off.
Partners with Nonprofits
At RingCentral, we partner with nonprofits that drive impact towards environmental sustainability, social impact and responsible governance.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Our dedicated Learning & Development initiatives include Unconscious Bias AND Diversity & Inclusion training which are core to our mission in fostering, educating, and building our inclusive workforce
Mean gender pay gap below 10%
Diversity Employee Resource Groups
From Black Lives Matter, Women leaders, Pride, Hispanic heritage, Mothers and more, these employee-led ERG’s are a special part of our culture that we take pride in supporting and growing.
Hiring Practices that Promote Diversity
Our active hiring practices don’t discriminate on the basis of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital or veteran status.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
RingCentral employees can contribute up to $5000 annually for Dependent Care FSA and up to $2750 for Health Care FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy can cover up to 50% of out of pocket expenses.
Wellness Programs
Our wellness programs include fitness and yoga classes, meditation and nutrition sessions and more, to keep all our employees feeling their best!
Onsite Gym
Team workouts
Besides RingCentral's onsite gym, we do many fitness classes that promote working together and having fun!
Mental Health Benefits
Mental health is very important to us, that’s why we have partnered with Headspace, offer counseling options, and conduct frequent virtual yoga and meditation sessions, to support our employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
RingCentral makes a matching contribution of 50% of your first 6% deferred.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
We offer employee matching for charitable donations and through our Dollars for Doers program, RCause will donate $10/hr on behalf of any employee volunteering at the nonprofit of their choice.
Child Care & Parental Leave Benefits
Child Care Benefits
Supporting our working mothers, we’ve partnered with Milk Stork to deliver milk to their babies when traveling. We also send out gift boxes to all our new mothers and fathers!
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Company sponsored family events
RingCentral sponsors family oriented events ___.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
RingCentral offers employees professional development opportunities like Onsite training courses.
Diversity Program
Lunch and learns
Promote from within
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