Director, Global Marketing (ADX-257-20)

| Greater Boulder Area
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Director, Global Marketing (ADX-258-20)
 
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THE COMPANY: ArcherDX, Inc. - www.ArcherDX.com

 

ArcherDX is advancing molecular diagnostics with a robust technology platform for genetic mutation detection by next-generation sequencing. By combining patented Anchored Multiplex PCR (AMP™) chemistry in an easy-to-use, lyophilized format and powerful bioinformatics software, the Archer® platform enhance genetic mutation identification. ArcherDX provides oncology-focused research products and is pursuing regulatory approval for multiple companion diagnostic assays. ArcherDX is headquartered in Boulder, Colorado. Learn more at www.archerdx.com and follow @ArcherDXInc on Twitter, Facebook and LinkedIn. 

 
POSITION SUMMARY:
 
The Director of Global Marketing is responsible for developing and executing on the global strategies and integrated marketing plans to support the commercialization of Archer’s products, both research and clinical, to achieve clearly defined business objectives. You will design and drive targeted programs and initiatives designed to educate, create awareness, drive leads and optimal conversion from opportunity to sale. Additionally, you will also craft programs that will drive reorder and customer retention.
The Director of Global Marketing will set the foundation for growth, ensuring that the team and the processes are not only set up to achieve the business objectives but also supporting scale. You will lead a portfolio marketing team that supports products by class and applications. Global and regional programs span across multiple customer segments from research to clinical, necessitating processes that scale effectively while ensuring compliance as we expand our impact on precision oncology.
 
 
RESPONSIBILITES:
  • Design and deliver a comprehensive strategy to ensure successful adoption and expansion of Archer’s products in the market
  • Research, analyze, and synthesize overall market data to segment customers and reach them effectively
  • Works with Product Management in making critical decisions for the prioritization of marketing initiatives.
  • Drive thought leadership in the oncology research and clinical NGS space
  • Lead the implementation and execution to achieve specific business objectives
  • Effectively position ArcherDx across a dynamic and competitive clinical, technology, and market landscape
  • Champion the “look and feel” of the brand to both internal and external audiences and monitor compliance to brand standards
  • Ensure alignment of brand elements with business’ core values, establishing trust and credibility with customers, strengthening the value proposition in order for increased customer loyalty
  • Ensure branded product differentiation that demonstrates customer-centricity and technology leadership
  • Leverage all appropriate marketing channels, tools, and strategies to effectively develop and execute a cohesive and data-driven marketing plan
  • Drive a culture of collaboration to think big and execute with organizational clarity and shared purpose across all functions
  • Create a data-driven approach for the design and optimization of campaigns, as well as receipt and application of customer feedback that guides execution to ensure campaign relevance
  • Develop company-, market-, segment-, and product-level strategic messaging that is clear and actionable across the organization and to external groups through our corporate communications
  • Strengthen marketing competency across cross-functional teams within the business, improving the base level of knowledge and providing exposure to emerging marketing trends
 
EXPERIENCE:
  • At least eight years of marketing experience in Biotech, Medical Device or In-vitro Diagnostics, or closely related field with progressive, increasing leadership responsibilities, in both emerging and established companies
  • Prior product management experience is a plus
  • Domain knowledge of oncology and the application of existing and developing technologies in this field
  • Outstanding marketing leadership track record with strong history of driving results, prior experience in strategic planning, branding, product management, communications, executive-level business partnerships, and team building
  • Proven success in developing comprehensive strategies and executing integrated plans to achieve performance targets,
  • Established network across the healthcare landscape; strong customer focus with the ability to effectively and quickly build relationships built on trust, respect, and results-oriented communication
  • Proven ability to operate in absolute compliance with all applicable regulations and standards affecting pharmaceutical and diagnostic companies
  • Effective at managing change and building a business with a continuous improvement mindset
  • Significant experience in:
    • Understanding of B2B and/or B2C content marketing, marketing automation (eg. Hubspot) and classical channel marketing.
    • Developing digital acquisition and retention strategies based on direct-response, data-driven insight.
    • Content & email marketing, website optimization, social media campaigns, SEO/SEM required.
    • Managing established KPIs spearheading analytics reporting, analysis and communication of implication
  • Demonstrated record of being resourceful in finding ways to achieve what is needed with a “can-do” and “make it happen” mindset that delivers results and inspires others
  • Strong and collaborative leadership experience, balancing strategic skills with tactical execution
  • Possesses a natural orientation toward creative problem-solving in a fast-paced environment, demonstrates values, leading by example to the team and the broader organization
  • Management experience fostering a culture where people are passionate about their work, grow their capabilities, and are empowered to do their best work
EDUCATION:
  • Bachelor's Degree in life sciences field, PhD or MBA strongly preferred
Location: Flexible, North America
Up to 25% travel may be required
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases

Location

Conveniently located minutes from downtown Boulder via Pearl Street or the Goose Creek Path. Easily commutable from all directions.

An Insider's view of ArcherDX

What’s the vibe like in the office?

Collaborative - when I walk through the ArcherDX office at any time of day, I can see cross-functional collaboration in action. Our team members are constantly connecting in structured and unstructured meetings to solve problems and achieve goals.

Sarah

Corporate Recruiter

How do you collaborate with other teams in the company?

Collaboration between functional groups is key to the Logistics team's success at Archer. Working closely with Sales, Manufacturing, Assay Development, Customer Support, Finance and QA allows us to provide better customer service by improving our processes, troubleshoot, brainstorm new ideas, learn from each other and share our best "dad" jokes.

Judy

Logistics Manager

How do you empower your team to be more creative?

Creativity requires a break from the routine and the screen. Here at Archer the team gets creative through walks to the food trucks, lunch runs, climbing gym sessions or a few end of the week craft brews. Some of our best algorithms were developed or refined on the climbing gym mat.

Aaron

VP of Bioinformatics and Commercial Development

How do your team's ideas influence the company's direction?

The marketing team brings in and drives the voice of our customers across the organization. Each strategic decision we make at ArcherDX is informed by a deep, customer-centric approach, where we use our insights to better understand how we can deliver an exceptional experience and aim to positively impact the lives of the patients we serve!

Ali

Director, Global Marketing

What are ArcherDX Perks + Benefits

ArcherDX Benefits Overview

ArcherDX offers a competitive and generous benefit package including:

• Medical PPO or HMO and Dental-82% of monthly premium covered by the company
• Optional vision, life, FSA, dependent care plans
• Basic AD&D, Short and Long Term disability-covered 100% by the company
• 160 hours PTO per calendar after three months of service
• 6-weeks parental leave covered 100% by the company
• 401K with company match with potential of up to $2000/year
• 2019 bonus - 5% based on company objectives (for non-commissioned employees)
• Company stock options for all employees
• Tuition Reimbursement
• Ecopass

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Our remote work program includes work from home on occasion as needed.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Archer sponsors family oriented events annually. This year, we had our summer picnic at the Boulder Reservoir.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Archer hosts company outings Semi-annually.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250.
Cross functional training encouraged
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