Company Overview:

Arturo is an AI property analytics company that empowers companies with unparalleled property insights to make the most innovative and best decisions for their business and clients. Arturo delivers on-demand property data utilizing multi-source imagery via a configurable API, enabling better risk assessment. 

Position Overview:

We are hiring a Director of Digital Marketing to build our performance marketing engine focused on expanding brand awareness and driving leads from our target audience.

As a digital director, you will be required to drive website traffic, develop and execute digital marketing campaigns, monitor and interpret analytic data, and optimize the functionality of our digital infrastructure and ecosystem.

To be a successful digital director, you should possess excellent marketing skills and demonstrate strong leadership abilities. A skilled digital director should have extensive knowledge of the digital ecosystem

What you will do:

• Build our overall digital marketing strategy, including identifying potential/existing customers and their current and future needs, monitoring the competition, and driving inbound marketing across target audiences
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Collaborates with internally to develop content strategy and needs
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed
• Identifies trends and insights, and optimizes spend and performance based on the insights
• Brainstorms new and creative growth strategies through digital marketing
• Plan, execute, and measure experiments and conversion tests
• Creates landing pages and optimizes the user experience
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Identifies critical conversion points and drop-off points and optimizes user funnels
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Prepare and manage digital marketing budget
•  

What you bring:

• 7-10 years working experience in developing and implementing digital marketing strategies, particularly within the P&C Insurance industry
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Self-motivated, yet a team player
• Ability to manage digital marketing budget
• Critical thinker and problem-solving skills
• Attention to detail and ability to implement and manage the process
• Great interpersonal and communication skills
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels, preferably with experience with Hubspot CRM
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience in executing Account-Based Marketing campaigns a plus
• BS/MS degree in marketing or a related field

Nice to have:

• Insurtech (Property & Casualty) or other related property tech experience
• Previous experience building digital marketing within a startup environment is a huge plus

Key competencies:

• Willingness to learn – You have an insatiable desire to continue growing, a fearless approach to the unknown, and love a challenge
• Teamwork/Collaboration – You like working with others; you participate actively and enjoy sharing the responsibilities and rewards. You pro-actively work to strengthen our team. And you definitely have a sense of humor
• Critical Thinking – You incorporate analysis, interpretation, inference, explanation, self-regulation, open-mindedness, and problem-solving in everything you do
• Drive for Results – You keep looking forward, solve problems and participate in the success of our growing organization

Why you want to work here:

• You are excited about building things that do not yet exist
• You are excited to work in an environment that values accountability and
• ownership
• You enjoy solving problems that initially seem impossible
• You relish working alongside passionate, respectful, and intelligent teammates
• You value being challenged by those around you to achieve great things
• You take pride in your work and want to see results provide tangible value
• You want to create the most sophisticated and accurate products in the InsureTech space
• Fortune 500 customers will use the outputs of your models to power their business and make decisions

Covid Impact:

• SaaS businesses continue to build and scale during COVID times. We are fortunate that Arturo continues to grow and thrive
• We believe culture is essential to our success. Leading with empathy is at the core of our leadership philosophy. We are adapting to the changing world today, and we support our employees by providing a flexible work schedule, home office set up support, and tools to promote collaboration and impact
•  

Arturo for ALL

We are committed to building a culture as unique as the people, perspectives and passions it represents. We promise to never settle when it comes to diversity, equity and inclusion. As the world changes and evolves, we will always listen, learn and do better...for our teams, for our customers and for our communities.