Director, Digital Marketing at Hear.com

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hear.com is a fast-growing, profitable health tech company that is disrupting the way hearing aids are sold. Since starting our journey in 2012, we have helped over 100,000 customers get on the path to better hearing. Our team has grown to over 1,000 people, with international locations in Toronto, Miami, Denver, Berlin, Seoul, Kuala Lumpur, Bern, and New Delhi. Join us now as we continue to revolutionize this €15 billion industry!

We are looking for a highly motivated and experienced Marketing Director (f/m/x) to run our Canadian market and support us on our way to becoming a global leader in the hearing aid industry. You have a proven track record in conversion rate optimization along all customer touchpoints? The digital world is your second home and you have excellent planning and project management skills? Then we are searching for you!

This is a unique opportunity for someone willing to roll up their sleeves and drive growth across digital properties, while playing a key role in expanding and developing comprehensive customer acquisition strategies.

Tasks:

  • You will take responsibility for our Canadian customer acquisition strategy
  • You will work closely alongside our leadership team and international marketing teams in Toronto, Miami, Denver, and Berlin
  • You will plan, monitor, and optimize performance on all KPIs along the customer funnel
  • You will run one of our marketing channels (e.g. SEA/SEO, Paid Social, GDN, Native Ads) and will be in constant exchange with our international and national channel experts to optimize their campaign strategies.
  • You will support the creative conceptualization of advertising materials as well as planning and implementing campaigns
  • You develop the customer acquisition approach further and expand the network of nationwide media business partners
  • You will establish closed-loop analytics with sales to understand how our customer acquisition activities turn into customers and continually refine our process and customer touchpoints accordingly.

Requirements:

  • Minimum 3-5 years of extensive experience working in Online Marketing. Complete understanding of Online Marketing-specific key performance indicators to strategically measure and track success
  • Experience in channel optimization, especially in Native Advertising, as well as Paid Search and the Google Display Network
  • Conception, design, and execution of A/B Tests to optimize the online experience and relevant conversion rates 
  • Specification, prioritization, and development of new communication concepts towards our customers
  • Using a data-driven approach to identify the highest possible areas of impact across the customer journey
  • Proven experience working on high volume, performance-based, direct response marketing accounts
  • Creative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
  • Passion for and a constant eye on "the future of media” based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities)
  • A results driven personality that is comfortable bringing order to ambiguity, has the ability to work in a self-guided manner, and isn’t afraid to question the status quo
  • Strong communication skills and leadership experience
  • Highly organized with strong analytical and MS Excel skills
  • Positive, flexible, and well organized to thrive in a rapid environment and meet challenging deadlines
  • A self-driven and reliable problem solver with a highly collaborative approach
  • Fluent in English, French is a plus

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • NodeJSLanguages
    • TypeScript Languages
    • ReactLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Next.jsFrameworks

Location

Located near I-25 and Colorado Blvd with a close commute from DTC or Downtown Denver!

An Insider's view of Hear.com

How would you describe the company’s work-life balance?

I’ve been a part of companies that talk about work-life balance but don’t ‘walk-the-walk’ when it pertains to that value. At Hear.com, the outcomes you produce are priority to any amount of time in office- treat people as adults, and great things can happen. We want you to enjoy what Denver and the Rockies have to offer with friends and family!

Rob

Product Manager

What does your typical day look like?

As an Engineer, a typical day would be stand up and cross time zone meetings in the morning. We practice scrum at Hear.com, so we do ceremonies, and the rest of the day can be focused on doing sprint work. We encourage the members of the team to pair when working on stories. We find it as a great way to share knowledge and build team chemistry!

Jerry

Senior FullStack Engineer

How do your team's ideas influence the company's direction?

We're investing heavily in protecting, cultivating, and shaping our entrepreneurial culture! Our "never corporate" and "customer first" approach helps drive the company's success, encouraging employees to act like owners and put the customer first.

Paul Crusius

Founder

What are Hear.com Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
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