About TurboTenant:

TurboTenant is a fast-paced tech start-up providing amazing, free, software to thousands of landlords & renters across the US. We are looking for passionate people to help us get the word out about our innovative services, while providing amazing customer experiences for our landlord and tenant users.

You’ll be helping to grow TurboTenant into the leading, free, landlord software and revolutionizing the current, antiquated, rental process. If that's not enough, you’ll also get to work with a great team, in a fun, hip, office in the heart of Old Town Fort Collins - among the best places to live in the US.

Job Description

TurboTenant is seeking a Director of Digital Marketing to help acquire new leads and customers through online pay-per-click, display and cost-per-acquisition campaigns. You will report to the CMO and be in charge of all paid external, online acquisition marketing, managing the strategy, execution, and optimization across channels. The role requires a confident, self-directed leader who can create and execute on plans, work well cross-functionally, achieve target KPIs, manage a substantial paid marketing budget, and accurately report on, and analyze the effectiveness of, marketing campaigns. As with most startups, this is more than just a management position: you’ll be on the front lines dealing with a myriad of challenges.

Responsibilities

• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Increase brand awareness, digital lead generation, and digitally-sourced / -enabled revenue leveraging content and creative developed by other marketing team members
• Monitor campaign effectiveness as contacts progress from site visitor, to signups, to customer, to repeat customers / evangelists.
• Create and monitor A/B tests to increase advertising efficiency and reduce customer acquisition cost

REQUIREMENTS

Qualities the ideal candidate will have:

• The ability to think both analytically and strategically.
• A self-starter attitude, someone who gets it done, delegates wisely, and is satisfying to work with.
• Excellent problem-solving skills and the ability to lead a team.
• A desire to jump head-first into startup life.
• Ambition, aggressiveness, and a burning passion to change the rental process.
• The ability to work within a weekly sprint schedule (e.g. can meet deadlines and manage daily time to reach specific weekly team goals

Experience and skills needed:

• BA/BS degree in marketing, communications, finance or related field.
• Minimum 5 years digital marketing experience for growth-oriented tech companies
• Experience handling paid marketing budgets in the millions
• In-depth knowledge of all paid marketing channels and technologies, including paid search, retargeting (AdRoll), social network advertising. You must be an expert at Google Ads (formerly AdWords)
• Firm grasp of SEO and digital marketing best practices
• A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
• Experience with traditional and digital marketing strategy (e.g., Press Releases, Paid Advertising, Digital Advertising, Affiliate Blogging)
• Experience with email marketing automation services (e.g., MailChimp, Hubspot)
• Experience with CMS platforms (e.g., HubSpot, Wordpress)
• Ability to pass a security background check

BENEFITS

Benefits of Working at TurboTenant

• Medical / Dental / Vision
• Paid birthday off
• Holidays and PTO
• Amazing work environment in the heart of Old Town Fort Collins
• Commuter benefits
• Bike friendly office with paid tune-ups
• Voting leave
• Team lunches and social hours
• Quarterly team events
• Snacks and fruit
• Gourmet coffee and organic tea
• The ability to ask Alexa to play any music you like (and she usually listens:-)
  
  
  To learn more about TurboTenant and our benefits or to view other open positions visit: https://www.turbotenant.com/jobs/