Director of Digital Marketing

Mersive is a rapidly growing software company in downtown Denver that offers an award-winning wireless collaboration product suite that is transforming how organizations work and learn. We’re seeking a Director of Digital Marketing to join our fast-paced marketing team and lead / scale our digital marketing efforts. This person will report to the CMO and own responsibility for digital content delivery, advertising, lead generation, marketing operations, and reporting / analytics. The role requires a confident, self-directed leader who can create strategies / plans, manage one direct-report and a cadre of agencies to achieve target KPIs, work well cross-functionally, and get his/her hands dirty doing a fair amount of the front-line work his/herself.

Roles and Responsibilities

• Increase brand awareness, digital lead generation, and digitally-sourced / -enabled revenue leveraging content and creative developed by other marketing team members
• Deliver the appropriate messages and content in the appropriate channel to contacts as they move along the customer journey (ie, from prospect to new customer to repeat customer)
• Manage digital advertising strategy / performance and oversee media planning / buying agency
• Manage website strategy / performance / CMS (Wordpress) and oversee web development agency
• Manage marketing automation platform (Hubspot) and develop workflows that integrate seamlessly with CRM (Salesforce)
• Manage other digital tools for competitive intelligence and AB testing
• Achieve KPIs and report / analyze data to optimize digital marketing as well as other facets of marketing (eg, messaging, creative)
• Ensure Mersive’s standards for quality and brand alignment / compliance are met on all projects

Required Qualifications

• Bachelor’s Degree in Marketing or another related field of study
• Minimum 5+ years B2B digital marketing experience for growth-oriented technology companies
• High integrity and intellectual honesty
• High self-awareness and respect for others
• Self-directed in ambiguous situations
• Motivates people and holds them accountable
• Collaborative and team-oriented
• High comfort with data and logic
• Excellent written and verbal communications skills
• Strong work ethic / excellent time-management skills
• Organized with strong attention to detail
• Must pass a thorough security background check

Mersive offers competitive compensation and benefits providing choice and flexibility for our employees. Our offerings include:

• Comprehensive medical, dental and vision plans
• Generous PTO plan
• Company paid Life, AD&D, STD and LTD insurance
• 401(k) retirement savings plan
• Stocked kitchen with snacks and beverages
• Collaborative, open and pet friendly work environment