Director, Digital Marketing & Demand Generation

| Greater Denver Area
About SRS Acquiom
At SRS Acquiom, our sole focus is on making M&A deals happen more efficiently. Since 2007, we have been continuously innovating to solve issues for some of the industry’s most sophisticated buyers, sellers, and counsel. Our top-tier team has supported more than 2,000 deals including high-profile transactions such as Google’s acquisition of Nest, Facebook’s acquisition of Oculus and Yahoo’s acquisition of Tumblr. We are looking for extraordinary people to help drive our continued success. If you are looking to join a growing, entrepreneurial environment in an established company, we want to hear from you! Visit www.srsacquiom.com to learn more.
Position Summary
The Director, Digital Marketing & Demand Generation is responsible for driving revenue growth through the creation of, and continual measurement and optimization of, integrated acquisition and cross-selling campaigns. This is a key leadership role within the marketing team and will be filled with a data-driven, collaborative and curious-minded team player who thrives in a fast-paced environment and is relentlessly focused on improving marketing performance.
 
Primary Responsibilities
  • Develop, implement and manage integrated acquisition and cross-selling campaigns across a number of channels (paid search, display, social, etc.), ABM strategies, and lead nurturing campaigns to deliver a consistent stream of high quality MQLs that result in pipeline growth and revenue
  • Leverage marketing automation systems and processes to optimize lead nurturing, scoring and routing 
  • Manage martech strategy 
  • Own and manage overall database health, including analyzing gaps in data and implementing practices that ensure data quality
  • Manage at least one direct report and multiple vendors
  • Manage performance through KPIs such as cost per lead and cost per acquisition, adjusting programs as needed
  • Actively monitor, analyze and report on marketing contribution. Identify program optimization opportunities
 
Required Qualifications
  • BA or BS degree from a four-year college/university
  • 8+ years’ B2B demand generation experience. Minimum 2 years in a marketing leadership role
  • Experience managing and coaching a direct report
  • Experience managing external vendors and partners
  • Proven track record leveraging integrated demand generation strategies to drive pipeline and revenue growth
  • Strong background in paid search, display, remarketing and social media advertising with demonstrated success in those channels
  • Deep and demonstrated experience in lead nurturing and scoring
  • Extensive experience with Salesforce and marketing automation systems
  • Superior data analysis skills and proficient knowledge of Microsoft Excel
  • Google AdWords, Google Analytics, Google Tag Manager power user
  • Exceptional project management skills. Proven ability to successfully manage multiple, concurrent projects.
  • Collaborative, team-player, natural relationship builder
  • Highly flexible, curious problem-solver, able to move quickly and think creatively
  • Self-starter who thrives in a dynamic, fast-paced environment 
  • Strong analytical skills, superior attention to detail and a proven ability to translate data into actionable recommendations
  • Exceptional written and verbal communication skills. Demonstrated ability to think strategically and communicate complex ideas
 
Preferred Qualifications
  • MBA
  • Successful track record implementing and leveraging ABM strategies
  • Experience with Pardot 
  • Experience communicating with and presenting to C-level audiences
  • Experience working in an agency environment or consulting experience
 
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What are SRS Acquiom Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Fitness Subsidies
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