Director of Digital Demand Generation and Marketing Operations

| Greater Denver Area
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Director of Digital Demand Generation and Marketing Operations

Mersive is a rapidly growing software company in downtown Denver that offers an award-winning wireless collaboration product suite that is transforming how organizations work and learn. We’re seeking a Director of Digital Demand Generation and Marketing Operations to scale digital demand generation and marketing operations efforts in support of Mersive’s aggressive growth goals. This person will be fully responsible for demand and lead generation across all digital marketing channels, marketing operations, and KPI reporting/analytics. The role requires a confident, self-directed leader with a track record of success leading demand generation and marketing operations for high-growth technology companies. This person can lead a team, work well cross-functionally, and contribute as both player and coach within this role.

Who we are:

Headquartered in Denver, Mersive Technologies is well-known as a market disruptor in the collaboration software space that has had 3 straight years of profitable operations and double-digit sales growth. This combination of innovation, rapid growth, and profitability make us a unique technology company. Our wireless collaboration products make the world’s meetings better by a more productive and engaging experience. Among our customers are over 30 Fortune 100 companies and Ivy League universities who use Mersive Solstice to make their workplace meaningful, connected and more enjoyable for everyone. Since launching Solstice in 2014 it has been deployed in over 100,000 meeting spaces through our worldwide sales and integrator partner network.

But who are we? We are a diverse team of over 150 dedicated people who genuinely care about our work, customers and each other. We promote a culture of innovation, trust and accountability. We value transparency, intellectual honesty, hard work and community. Mersive is growing quickly, and we are looking for folks who like a challenge and aren’t afraid to break new ground in either technology or business models.

Roles and Responsibilities

  • Scale Mersive’s digital demand generation in support of company growth targets.
  • Lead high-performing team of three direct reports and multiple agencies and contractors to build upon the success of Mersive’s digital marketing efforts to date.
  • Own digital marketing infrastructure including website, ABM platform, marketing automation platform, CRM integrations, and other systems/services.
  • Lead the attainment of digital marketing KPIs.
  • Analyze and mature KPI reporting to better tie marketing activity to revenue and inform marketing spend/budget-allocations.
  • Analyze and optimize digital marketing channels for maximum ROI.
  • Own digital marketing operations; especially lead marketing campaign planning and execution.
  • Work seamlessly with cross-functional stakeholders in sales, executive leadership, customer success, and other departments.

Required Qualifications

  • Bachelor’s Degree in Marketing or another related field of study
  • Minimum 7+ years B2B digital marketing experience for high-growth technology companies
  • Must have data-driven approach to marketing; experience using data to refine and optimize digital demand generation and funnel conversion. 
  • Experience marketing enterprise software/cloud/hardware products
  • Experience successfully scaling marketing programs to global markets
  • Must have track record of building successful demand generation programs for high growth companies
  • Experience with sales channel(s) and/or strategic alliance partners highly preferred
  • Experience with the following marketing systems highly preferred: Hubspot, Salesforce, WordPress, Demand Base, Zoom Info, Asana
  • Must be a culture fit across the following criteria:
    • High integrity and intellectual honesty
    • High self-awareness and respect for others
    • Self-directed in ambiguous situations
    • Motivates people and holds them accountable
    • Collaborative and team-oriented
    • High comfort with data and logic
    • Excellent written and verbal communications skills
    • Strong work ethic / excellent time-management skills
    • Organized with strong attention to detail

Why Mersive:

  • Competitive compensation and benefits program 
  • Work/Life Balance 
  • Culture of collaboration, integrity, authenticity and innovation.
  • High growth and endless opportunity



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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • RustLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • KafkaFrameworks
    • PostgreSQLDatabases
    • SQLiteDatabases
    • RocksDBDatabases
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • HubSpotCRM
    • SalesforceCRM
    • SendGridEmail

Location

Our company is in the trendy Rino area with plenty of bars and restaurants. Plus, the office is easy to get to since parking is provided!

An Insider's view of Mersive

How would you describe the company’s work-life balance?

Mersive’s work life balance is the epitome of work hard, play hard. We work extremely hard while we are here, but are encouraged to take the time we need outside of work to come back refreshed and ready to tackle the next project. Mersive helps us achieve the balance we need by giving us a generous PTO policy that we can utilize how we see fit.

Megan Dumas

Technical Writer

What does your typical day look like?

I get to the office around 7 am and try to catch up on my to-do list while it's still quiet. Once others start arriving, there's a mix of meetings, design discussions, solo and pair programming, code review, etc. There's always plenty to do, so the day goes fast, but I usually have time for a run on the Platte River Trail during lunch.

Joel Dice

Chief Architect

What makes someone successful on your team?

With Mersive’s growth we need people who are high-energy and excited about building new technology that has an impact. Our most successful employees are smart, creative, and enjoy collaborating with others to solve problems. Most importantly we hire people who value kindness and who will treat our customers and their coworkers with respect.

Michelle Anastasi

Chief People Officer

How do your team's ideas influence the company's direction?

My team is the company’s first cloud based SAAS product, so every day we are talking about how we can best utilize this to push out high value features to customers. We are always thinking of new and innovative ways to help our customers better understand and manage their meeting spaces.

Katie Jackson

Software Engineer

What’s the vibe like in the office?

Mersive is different than a lot of tech companies because we have a physical product we design and ship from our Denver office.This creates a buzz in the office and connects team members to the product and to the customer.We really take pride in the work we produce and enjoy sitting back at the end of the day to celebrate our achievements together!

Erik Mikelsons

Logistics Clerk

What are Mersive Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
100% company paid
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mersive's team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Our employees receive 48 hours per year of paid volunteer time.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Pool Table, giant connect 4, Jenga, and a pin-ball machine changed out every 3 months!
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Mersive offers employees professional development opportunities like onsite training courses, and the flexibility to attend job related conferences and seminars.
Cross functional training encouraged
Promote from within
Customized development tracks
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