Director of Digital Brand Experiences

| Greater Denver Area
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Screen Pilot is looking for a talented and motivated Director of Digital Brand Experiences to lead and grow this area of our agency.  This individual will be responsible for the day-to-day operations of the Brand Experience team which includes content, creative, data, business intelligence, and reputation management. A large focus of the role will be driving advocacy of a strategic and cohesive brand image, voice, message and digital experiences for new and existing clients. The ideal candidate is an inspirational creative leader, who fosters a collaborative culture with the agency team. You will need a deep understanding of how brand insights, content, and creative work together to form a strategic vision, and be able to articulate and advise client marketing leaders on the most effective approaches. The position will also be responsible for our own company objectives of the same.  

 

The following job responsibilities can be expected:

Digital Marketing

  • Supervise and grow a cross-functional team of creative strategists, writers, content strategists and oversee the day-to-day operations, growth, and agency profitability of this team 
  • Monitor and report on department goals including allocation, utilization, profitability, staffing, and skills competency

  • Actively consult on brand experience with larger client accounts to provide senior-level skills and strategic perspective 

  • Use data and analytics to continually measure the impact of content and optimize content marketing programs across all channels  

  • Create and maintain scalable processes that support our transformation towards a digital-first, brand-focused agency

  • Forecast changes in our industry and develop specific business requirements to ensure future competitive advantages that position us as an industry leader

  • Manage and have a futuristic vision for department staffing needs to ensure appropriate alignment with client needs while managing aggressive growth goals

  • Work closely with the account team and other department directors to ensure consistency and scalability within our approach for clients of varying levels of budget and size

  • Work closely with team leads and strategists to drive professional growth, foster team collaboration, and inspire innovation among them and their account teams

  • Build strong relationships with clients to ensure that their needs are consistently met and are congruent with the company’s mission and vision

  • Work closely with the business development team to identify, qualify and close projects by being an active contributor in the pitch and proposal process

The ideal candidate will have experience in managing and executing the following marketing services and skillsets:

  • Technology Proficiency – You can support anything from SEO to analytics to email.

  • Writing and Content Creation – Writing and content creation skills are a major part of your toolkit and you excel at effective communication.

  • Digital Advertising – We want someone who understands the value of digital advertising and the plethora of platforms that exist. Social Media Advertising experience and prowess is a must.

  • SEO – Constantly evolving and complex, we need someone who has beyond a working knowledge and understanding of the factors that affect SEO. This position will lead and develop strategies focused on increasing search engine exposure and traffic for the agency and our clients.

  • Social Media – You will be able to understand how their audience interacts with social media and what opportunities it brings to create awareness and engagement and enhance a brand’s experience in part. This role will be responsible for positioning social media marketing as the premier offering for the agency. Reputation and Community Management experience highly preferred.

  • Email Marketing/Marketing Automation – You should understand the nature of email marketing and be able to develop a strategy to effectively deliver performance enhancing integrated campaigns.

Screen Pilot Digital Marketing

  • Define and communicate the company’s brand position and value proposition by overseeing the production and executions of marketing plans to establish Screen Pilot as a leader in our vertical

  • Collaborate with other business leads to set strategies in order to meet both internal and external goals, integrate and drive best results.

Leadership & Development

  • Supervise a digital team, including hiring, training, capacity planning, project management and deadline management

  • Demonstrate excellent communication and interpersonal skills, a high emotional IQ is a must

  • Direct and indirect team management (account leadership, line and resource management)

  • Champion the team’s skills and expertise internally to drive up-sell of the department’s services

  • Develop people through coaching, mentoring, and active team leadership

  • Inspire other senior leaders, cultivate cross-functional teams

  • Act as a mentor and champion of our team members, encourage a high level of strategic thinking and creativity while providing guidance on daily activities

  • Lead by example as a self-motivated, self-directed learner and marketer

Qualifications

  • 10+ years of digital marketing experience, specifically earned and owned media experience, consumer/brand experience skills a plus

  • 3+ years of successfully managing people and cross functional teams 

  • A degree in Marketing, Communications, Journalism or a related degree preferred, but equivalent experience will be seriously considered

  • Experience using standard/enterprise digital marketing platforms ranging from analytics to digital experience tools a must

Benefits Include:

  • Medical, dental and vision benefits

  • 401(k) eligibility

  • Life insurance, short-term disability and long-term disability benefits

  • Student Loan Repayment & 529 Plan Contributions

  • Professional & personal development

  • Generous PTO allowance

  • Volunteering PTO

  • Dog-friendly office

  • Roof deck with LoDo views

  • Snacks

  • Monthly Virtual Yoga

  • Premium access to Calm Meditation App

  • Flex-time and remote work days

  • Casual dress code

  • Dynamic and dedicated team

Interested? Sure this is you? Find out how to apply by visiting:

https://screenpilot.com/marketing-agency-careers/

Screen Pilot is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Note to Applicants:

  • This role will be based in Downtown Denver, CO

  • Relocation expenses are not covered

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Location

Opposite Union Station in the heart of LoDo, Screen Pilot's historic office offers proximity to some of the finest restaurants & attractions in Denver

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